Please critique my failed campaign

Send people to a squeeze page first. When you have them on your list you can follow-up with them. Very few people will buy on first contact. Also, FB ads produce notoriously poor quality traffic.

Most Facebook traffic is "curiosity traffic". People aren't looking to buy anything. So you are targeting their sense of curiosity with these ads, and that's good to get some clicks, but to make sales, you're sales pitch needs to be really compelling, and most offers are not.

I agree with Brent that you need to get those people onto a list, and then through a series of autoresponders, lead them into a longer campaign, promoting this offer or other offers, educating them, and test response by targeting three things primarily:

1. Their sense of gain
2. Their sense of logic
3. Their sense of loss (or fear)

Typical Ryan Deiss stuff.

These ads are targeting their sense of fear, but with that it's like Perry Belcher says, "If you're going to go the fear route, you need to take it all the way and back the ambulance up to the door."

You're ads are suggesting dire consequences, but is the sales page really driving that message as well and effectively? If not, then that initial feeling will be lost at the point of sale and the sale will be lost as well.

Just a few things to consider.

Well first of all, all of those landers are awful. As soon as I clicked them, my eyes were burning and I couldn't wait to get off the page.

The colors are harsh, there is nothing that leads the eye in a particular direction, and the copy style combined with other elements just does not mix. Overall, they look amateurish.

I'd suggest only using copy style (red/black text) when you're hard selling. For now, you just want to get people on your list, so you want it to look welcoming and professional.

When I read the copy for the sake of analyzing your issue (I would have normally clicked off before ever reading any of it, simply because of the color and style choices), it was quite weak and needed refining.

You need a squeeze page with an opt-in. I'm sure you can do some digging and find an attractive-looking one that will convert. Something like this:

http://smartsitedeals.com/squeeze-page-2/

Give them a free report or something, there's tons of PLR on the dog niche. Then you will be able to email them about whatever you're promoting, and you can even throw some aff links into the report.

If you have some money to spend, which I'm assuming you do because you're buying ads, hire a writer on a freelance site and have them fix your copy up so you convert better.

P.S. - The link in your landing pages for the free video loaded a blank page for me. Perhaps part of the issue? Or maybe it's just on my end.

I'm a dog owner.

Someone implies that I'm stupid enough to be
killing my dog with the wrong food is just going
to get the reaction..."Don't be ridiculous my dog
isn't dying"

Someone implies something like "Scientists prove that small changes
to your dog's diet increases it's intelligence by 374%"...immediately
gets my attention.

I KNOW I'm not killing my dog....but I'd be interested in making him smarter
because it sounds believable.

I think you need to change your angle a bit.

Good luck

I don't think it is the squeeze page so much as not so targeted traffic and weak pain/fear-benefit pre-selling.

There are a lot of good points in the testimonials on the sales page. Read them and take notes about the pain points, the solution and how the customers felt about the benefits they received. Use that to help generate ideas you can blow up into sales headlines/ad copy.

One example I saw in the testimonials was that it saves a lot of money. For people who care about their dogs and buy premium food instead of the 89c grocery brand, cost of feeding a dog is a factor.

Also, I think you could target your market better. A fan of a dog is not necessarily hyper concerned with the dietary health of their dog. They will click because they are curious about anything dog related but most are probably not buyers.

I don't know what other factors you consider but look for groups or people who would be interested in dog health and diet over the regular dog lover.

People/Groups that are into homemade dog food. There are a few outdated facebook groups dedicated to this. The groups may be dead/dying but their fans probably still care about the topic.

Over 14,000 people "Like" Healthy Pet Shop that sells natural foods and treats.

Look for fans/like of animal health 'gurus', active veterinarians who promote natural health, competing/complementary products and service pages, etc.

The death of an animal is the ultimate fear but not that the food you feed your dog is "killing him". But there is a huge market of people who want natural pet foods and recipes for homemade pet food because they care about the health of their pet.

Send leads to a squeeze page and then send a pre-set autoresponder series that pre-sells various aspects through tips/info with the affiliate link.This would work better than just sending traffic to the offer.