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Need ideas for website marketing

by FredFarnes
12 replies
I'm partnering on a project with a website, and we need some suggestions.. We need to develop some offers to create a traffic-building campaign.

With most websites, we have a clear idea of what the viewer wants, what their hunger is, and how we can satisfy that hunger. Usually we can create an e-book or squeeze page for a PPC campaign.

With this website we are struggling to find that hunger, that emotional or physical need that the viewer has. What can we offer?

We need to create some offers to capture the reader email address. We need to create some landing pages for PPC marketing etc. But what to offer that is enticing so the reader will respond? What can we use to build a PPC campaign?

This is the website;
BestShoesToBuy.com

Thanks for any suggestions!
#ideas #marketing #website
  • Profile picture of the author gianne2705
    When i started out my first promotion i made some promos and discounts for the first 100 people who will purchase a product.Well,the idea is to let customers choose the product they want as fast as they can.
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  • Profile picture of the author JohnMcCabe
    Fred, with a product line as broad as 'women's shoes' I don't think a single campaign will get the job done. You'll need to niche it down further.

    One way to do that is by focusing on events...

    Shoes for a cruise
    Shoes for a wedding
    Shoes for a prom
    Shoes for a new job, or a job interview
    and so on...

    Another way to segment the market is by body type.

    Shoes for tall women
    Shoes for petite women
    Shoes for plus-size women

    You could even niche it by shoe style...

    Sandals
    Pumps
    Slingbacks
    Loafers
    Flats
    Athletic shoes (further broken down by sport or activity)

    I think you get my drift...
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  • Profile picture of the author GregMC
    Giving discounts on your costumers would be a great idea. And also one way also of promoting the product is create a contest with your product as a prize. If you have a good quality product they could recommend it to their friend and families.
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  • Profile picture of the author faraz_pcc
    Giving discount really attract people. Advertise on google adword as well
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  • Profile picture of the author Bob B
    There was a big buzz recently about a site selling sun glasses - they focussed on which celebrities wore which glasses, and then of course sold you your favorite celebs style.

    You might try a twist on that.

    Bob
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  • Profile picture of the author GailTrahd
    Don't forget about referrals. You might be able to format a way of offering a discount to customers who refer friends. Or - giving a coupon to a customer for their next purchase and one that they should give to a friend.

    Gail
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  • Profile picture of the author RGallowitz
    Fredfarnes, to be honest with you...if they don't have a hunger or desire in that market I think you should definitely shift your attention to another market. Some markets are simply not very profitable.

    HOWEVER, I do have a tip for you. Sign up to AskDatabase and create a survey, capture the data and use it to find out what they WANT.

    Regards,
    Reinhardt
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    • Profile picture of the author JohnMcCabe
      Originally Posted by RGallowitz View Post

      Fredfarnes, to be honest with you...if they don't have a hunger or desire in that market I think you should definitely shift your attention to another market. Some markets are simply not very profitable.

      HOWEVER, I do have a tip for you. Sign up to AskDatabase and create a survey, capture the data and use it to find out what they WANT.

      Regards,
      Reinhardt
      Reinhardt, have you ever seen a woman in a shoe store? There's a hunger and desire there that most guys could only dream about...

      As for profitable, I have one word for you...Zappos
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      • Profile picture of the author RGallowitz
        Originally Posted by JohnMcCabe View Post

        Reinhardt, have you ever seen a woman in a shoe store? There's a hunger and desire there that most guys could only dream about...

        As for profitable, I have one word for you...Zappos

        LOL you are right. I know that trust me. My girlfriend is insane about shoes it's scary.

        Originally Posted by FredFarnes

        With this website we are struggling to find that hunger, that emotional or physical need that the viewer has. What can we offer?
        I'm just trying to address FredFarnes issue.

        Just remember, it depends on the type of shoe. Women are quite picky haha. :-)
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        • Profile picture of the author JohnMcCabe
          Originally Posted by RGallowitz View Post

          LOL you are right. I know that trust me. My girlfriend is insane about shoes it's scary.



          I'm just trying to address FredFarnes issue.

          Just remember, it depends on the type of shoe. Women are quite picky haha. :-)
          We're on the same page, just in different columns. If you look at my initial post here, I told Fred that he wasn't likely to find a single hook for something as broad as a site selling womens' shoes.

          Now if we could only figure out how to package the shoes in chocolate, we'd have 50% of the population on the hook...
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  • Profile picture of the author RGallowitz
    Originally Posted by JohnMcCabe

    Now if we could only figure out how to package the shoes in chocolate, we'd have 50% of the population on the hook...
    Haha now THAT will sell!!!
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    • Profile picture of the author braver55b
      Saving money (as in discounts the public doesn't know about)
      Making money
      How to save a relationship or find love
      How to get a job
      Health related

      Those are recession proof ideas right there. (granted they are a bit general; but its something for you to get started on)
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