Buy Now button Delay or NOT on Video Sales Letter?

I haven't tested this, but I've personally gone to a handful of sites of products I'm already interested in buying because I've read about them elsewhere and have left because I was forced to sit through a long and boring video. If there would have been a way to buy the product right away, I probably would have bought it.

If the customer is ready to give you money, take it. Why would you want to make them watch your entire pitch if they're ready to pay you right now?

This is especially true with affiliate marketing... people TRUST the person who's list they subscribed to. For all you know, that person may have written a two page email explaining your product and the customer was ready to buy it based on that alone. Take their money. You will never get my cash if I have to watch your video.

Use a delayed buy now button with cookies. If your visitor visits your site again the buy button stays.

I hate it when sales pages do this. Just tell me what the product costs at the start so I can weigh that number with the sales pitch being made. Treat the customer with respect and make it easy for them to make an informed decision and I think you will make more sales and get less refunds (depending on quality of the product).

I understand that is has become an integral part of the sales pitch nowadays and that you want to list all the benefits before telling the great value they are getting:
You wont pay $497. You wont pay 297. In fact it wont even cost you $97. For today only you can buy XXX product for just $37.

It is even worse when you sit through an entire sales video and decide to buy the product, but close the tab to see if there the prodcut is available as a cheaper downsell. There's no downsell. Now I have to watch the first 15mins of the sales video again just so I can get the buy now button.

I feel it is unnecessary for low priced products but it could be useful for higher priced products so long as you keep the end user in mind and don't delay too long.

Having said that, the popularity of this technique would indicate that it must increase sales in certain circumstances. So if you have enough traffic split test it.

pisses me off, i click away

i a) use internetdownloadmanager.com to grab/download to grab any video i want to keep

b) i almost never buy anything online from anyone anymore, eg from sales pages since most are bs and i know it all anyways (sike, truth lol). it's been years since I've bought anything from anyone on a salesletter, I'm too busy selling and creating my own

c) if I have a burning desire to see the pitch, I Ctrl-U in firefox to see page source and cut/paste the embedded offer page link (usually so I can see it to ctrl-f save page for later study)


p.s. though I'm a master of creating VSLs, for 14+ years now, I Never watch a pitch video, I grab them for download, skim through later. i run 70+ sites and am too busy creating/selling to watch stuff like a newb would.

you guys be extremely skeptical about everything, don't buy much other than books from good guys on amazon, watch good youtube videos, never buy a $2k Anything, that's insane. STUDY the PROCESSES that master pitchmen use, get on their email lists, read the threads here. Like they say in jersey, what are you, new? lol

Who ever said delay is what you should is not telling the truth and who ever says instant button is not telling the truth the truth is both have worked depending on the copy and to find out ask those with the credit cards now us speculating here so split test it.

I'm guessing the comments above are for the IM market. Because in REAL niches, they don't encounter sales videos that often and they do in fact listen especially if you're audience is targeted. And they could care less if the buy button appears at the end or at the middle.

I mean no offense to those comments above which is certainly worth thinking about if your market is in the IM world but the Problem with us marketers is that we always connect it to what we see and experience when truth is, our target customer's in other niches don't get exposed to these things... not even half as much as we do.

We might be overthinking this a bit.

I can only speak from my own personal experience but I never buy products that me make sit through a long video before the price tag appears. I always end up getting frustrated and leaving a minute or two into the video. I think the button should be there from the start because if you have a good sales video customers will buy at different times during the video.

For instance, maybe a customer likes the first few things you have to say and wants the product but when there is no buy button there they leave because they think it's an error on your site or maybe they just have other things to do so they click away and you lose that sale.

Also, some may look at that practice as being deceptive. They may be wondering why you won't tell them how much it costs. That thinking may lead them to believe that there is no price there because the cost is astronomical. Again, they click away and you have lost another sale.

It's just my opinion, but I think having delayed payment buttons is just a bad business practice.

I can't stand the delayed button. The first thing I want to know is the price. Especially if I clicked from an email that didn't tell me the price but only gave me some bullet points.

The problem with VSLs is that you typically can't fast forward. Most people want to skim the copy, check to see what they get, and the price. That's all they want to know.