Am I using adsense and Amazon affiliates effectively on my site?

13 replies
I'm trying to make more money from my website and I want to make sure that I am using Adsense and Amazon affiliates as effectively as I could. Currently my site gets around 30k pageviews a month and it increases a little bit every month. I average about $110 from Adsense and Amazon affiliates ranges from $50 to $100. It's decent income for a site that I have only added content to twice in the last year but I would like it to make more.

1st question: My website has some very long articles, filled with a lots of pictures and I am wondering if it is hurting my page loading time. Also I am wondering if it would make for a better user experience if I split my longer articles up into 2 or 3 pages. I hate websites that split a paragraph into 5 pages, but some of my articles are like a book. I assume this would increase pageviews on the site and also I would be able to put adsense ads on each page.

2nd question: The site is a technical how-to site that teaches people how to powder coat. Powder Coating: The Complete Guide I have a sidebar ad on the right side which makes almost no money and it is pretty much just there because I don't know what else to put on the site. I also put 2 ads into the articles, centered. Usually right under the first paragraph and then also right before the last paragraph. In everyone's experience, is there a better way? I am very hesitant about changing around my ad format, because it seems like when I do, my earnings drop for like a week. This has made me scared to test.

Alternatives I was thinking of is to put an ad and a relevant picture side by side using the same sizes. Also I was thinking about dropping the sidebar ad and running 3 ads inside the article instead of 2.

3rd question: Since the topic of my site is powder coating, I link to tools needed using amazon affiliates. This is an example of the way I have been doing it: (underlined would be the link to appropriate product)

" To solve this, first high temp sealant is added to the inside lip of sheet metal, and then an oven window seal is added to all 4 sides in strips. This oven window seal can be purchased online from the link or you can salvage it from a used oven that you can find on craigslist for cheap."

Does the above example show good use of the affiliate links or is there a better way?

I greatly appreciate any help received from the forum.
#adsense #affiliates #amazon #effectively #site
  • Profile picture of the author jan roos
    I would put the 729 wide adsense banner on the top just below the header and the 120x600 one in the sidebar.

    I would also create a reviews category on your site for the tools neeed to do powdercoating and other powertools as well.

    Write reviews for these products and send ppc traffic from Bing to the review pages.

    Make sure you setup ad tracking and all of that.

    Then take some of your profits and try and SEO those review pages but do not spend too much time and energy on it. Your pages will rank by themselves for the most part.

    Cheers
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    • Profile picture of the author 99ishvr4
      Originally Posted by jan roos View Post

      I would put the 729 wide adsense banner on the top just below the header and the 120x600 one in the sidebar.

      I would also create a reviews category on your site for the tools neeed to do powdercoating and other powertools as well.

      Write reviews for these products and send ppc traffic from Bing to the review pages.

      Make sure you setup ad tracking and all of that.

      Then take some of your profits and try and SEO those review pages but do not spend too much time and energy on it. Your pages will rank by themselves for the most part.

      Cheers
      Thanks for the advice, I will try out the things you mentioned.
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      • Profile picture of the author Alexa Smith
        Banned
        There's an inherent conflict, in site-layout/design terms, between your two monetization-methods. (You're not alone, there, of course, and it isn't a criticism, but it's something to be aware of!).

        With AdSense, you get paid only when people leave your site, and for this purpose you need a site with a layout designed to encourage people to click on AdSense links, and leave.

        With Amazon (and with any other kind of) affiliate marketing, you generally want people to stay for as long as possible, to have content that interests them enough to keep them, and for them eventually to leave in other ways.

        In general, with that type of site it's typically going to be far easier to increase your Amazon income than your AdSense income, provided you make all your decisions about the nature, design, purpose and function of the site in accordance with the basics of affiliate marketing and what actually makes people click on and buy the products.

        This thread may help you (just as it's helped many others in similar and related circumstances): http://www.warriorforum.com/main-int...ml#post6608638

        .
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        • Profile picture of the author kilgore
          A few thoughts:
          1. As Alexa mentions, AdSense and Amazon Affiliates are in some ways competing monetization methods. That said, some big e-commerce sites (Amazon.com itself among them) also feature ads which compete with their primary monetization methods, so you're in good company. But I'd definitely be aware of this tension as you're redesigning. For instance, to say the ads on Amazon.com are not prominent is a vast understatement.
          2. I've done the math and $160 - $210/30,000 pageviews is a CPM of $5.33 - $7. I only have my site to compare your numbers with, and while your site's CPM is quite a bit lower than mine, your site is also very different. Maybe someone else with more of a small-niche business model can speak up, but this doesn't seem horrible to me. What seems more concerning is that you're only getting 30,000 pageviews/month. You certainly know your market better than I do (which is easy since I had to even look up what powder coating was!) and maybe you've saturated the market -- but I have a hard time believing this is the case. Rather than spending a lot of time trying to tweak my pages to make another $10 or $20 a month, I'd be trying to grow my traffic, by adding content (see below), list building, or other methods.
          3. One thing I might consider changing on your site is the way you link words like 'steel studs' and 'rivets' directly to affiliate pages. The users have no idea which page they're going to (sometimes it's Home Depot, sometimes Amazon) nor do they have any no idea that the product that your sending them to is any good. If I didn't know anything about rivets or steel studs (and I don't!) my initial reaction is at best going to be hitting the back button and and worst doing a search for 'rivets' where I will likely be taken to another niche site like yours, one which will end up stealing your affiliate cookie.

            Far better in my mind would be to send them to a page where you (a) explain what makes a good rivet (or explain if there really isn't much of a difference if that's the case) and (b) provide a small list (5 or so seems about right) of options of rivets to choose from and a short description about each that explains what makes them good for powder coating (personally I don't think you need full reviews -- people can get those off of Amazon anyway). While much of the content of your site is about helping people build a powder coating oven, the business of your site is about is helping people to buy the things they need for powder coating.

            The problem with sites like Amazon is that they have far too many choices and they may not be specific to your users' needs -- your job is to understand your users better than Amazon does and to guide them by constraining their choice for them. Incidentally, this might help you to get repeat customers as the next time a user needs a rivet (or whatever else), they're likely to come to your site first rather than directly to Amazon or Home Depot.

            There are other things I can think of to help make your site more useful (maybe a shopping list of some sort?), but they all come down to the same thing: make it easy for people to purchase the things they need for powder coating.
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  • Profile picture of the author Devilfish168
    Originally Posted by 99ishvr4 View Post

    I'm trying to make more money from my website and I want to make sure that I am using Adsense and Amazon affiliates as effectively as I could. Currently my site gets around 30k pageviews a month and it increases a little bit every month. I average about $110 from Adsense and Amazon affiliates ranges from $50 to $100. It's decent income for a site that I have only added content to twice in the last year but I would like it to make more.

    1st question: My website has some very long articles, filled with a lots of pictures and I am wondering if it is hurting my page loading time. Also I am wondering if it would make for a better user experience if I split my longer articles up into 2 or 3 pages. I hate websites that split a paragraph into 5 pages, but some of my articles are like a book. I assume this would increase pageviews on the site and also I would be able to put adsense ads on each page.

    2nd question: The site is a technical how-to site that teaches people how to powder coat. Powder Coating: The Complete Guide I have a sidebar ad on the right side which makes almost no money and it is pretty much just there because I don't know what else to put on the site. I also put 2 ads into the articles, centered. Usually right under the first paragraph and then also right before the last paragraph. In everyone's experience, is there a better way? I am very hesitant about changing around my ad format, because it seems like when I do, my earnings drop for like a week. This has made me scared to test.

    Alternatives I was thinking of is to put an ad and a relevant picture side by side using the same sizes. Also I was thinking about dropping the sidebar ad and running 3 ads inside the article instead of 2.

    3rd question: Since the topic of my site is powder coating, I link to tools needed using amazon affiliates. This is an example of the way I have been doing it: (underlined would be the link to appropriate product)

    " To solve this, first high temp sealant is added to the inside lip of sheet metal, and then an oven window seal is added to all 4 sides in strips. This oven window seal can be purchased online from the link or you can salvage it from a used oven that you can find on craigslist for cheap."

    Does the above example show good use of the affiliate links or is there a better way?

    I greatly appreciate any help received from the forum.
    curious daily how much clicks you got and managed a sales?
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  • I recommend using using lists to increase sales.

    Instead of just waiting for people to just buy your amazon affiliate offers. I think the best option is for
    you to focus on list-building and promoting affiliate offers to many subscribers at once.
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    • Profile picture of the author 99ishvr4
      Originally Posted by Alexa Smith View Post

      There's an inherent conflict, in site-layout/design terms, between your two monetization-methods. (You're not alone, there, of course, and it isn't a criticism, but it's something to be aware of!).

      With AdSense, you get paid only when people leave your site, and for this purpose you need a site with a layout designed to encourage people to click on AdSense links, and leave.

      With Amazon (and with any other kind of) affiliate marketing, you generally want people to stay for as long as possible, to have content that interests them enough to keep them, and for them eventually to leave in other ways.

      In general, with that type of site it's typically going to be far easier to increase your Amazon income than your AdSense income, provided you make all your decisions about the nature, design, purpose and function of the site in accordance with the basics of affiliate marketing and what actually makes people click on and buy the products.

      This thread may help you (just as it's helped many others in similar and related circumstances): http://www.warriorforum.com/main-int...ml#post6608638

      .
      Thank you for the info, I will read through the thread you recommended. It does make sense to me that Amazon should be easier to make money with than Adsense, but I just haven't figured it out yet. I am thinking that a lot of people that visit my site are doing it without planning on buying anything that day. I mainly aim to get that amazon cookie and hope that they shop on Amazon for something else. Lately, I am noticing that more people are buying the things I recommend and not random stuff. Last month, I had someone buy a $700 Compressed air dryer unit that I recommend on the site and I was very happy with that commission. I will study the thread and adjust my site as needed. Thanks again

      Originally Posted by Devilfish168 View Post

      curious daily how much clicks you got and managed a sales?
      On Amazon this month, I got 1300 clicks but only 34 sales.

      Originally Posted by kilgore View Post

      A few thoughts:
      1. As Alexa mentions, AdSense and Amazon Affiliates are in some ways competing monetization methods. That said, some big e-commerce sites (Amazon.com itself among them) also feature ads which compete with their primary monetization methods, so you're in good company. But I'd definitely be aware of this tension as you're redesigning. For instance, to say the ads on Amazon.com are not prominent is a vast understatement.
      2. I've done the math and $160 - $210/30,000 pageviews is a CPM of $5.33 - $7. I only have my site to compare your numbers with, and while your site's CPM is quite a bit lower than mine, your site is also very different. Maybe someone else with more of a small-niche business model can speak up, but this doesn't seem horrible to me. What seems more concerning is that you're only getting 30,000 pageviews/month. You certainly know your market better than I do (which is easy since I had to even look up what powder coating was!) and maybe you've saturated the market -- but I have a hard time believing this is the case. Rather than spending a lot of time trying to tweak my pages to make another $10 or $20 a month, I'd be trying to grow my traffic, by adding content (see below), list building, or other methods.
      3. One thing I might consider changing on your site is the way you link words like 'steel studs' and 'rivets' directly to affiliate pages. The users have no idea which page they're going to (sometimes it's Home Depot, sometimes Amazon) nor do they have any no idea that the product that your sending them to is any good. If I didn't know anything about rivets or steel studs (and I don't!) my initial reaction is at best going to be hitting the back button and and worst doing a search for 'rivets' where I will likely be taken to another niche site like yours, one which will end up stealing your affiliate cookie.

        Far better in my mind would be to send them to a page where you (a) explain what makes a good rivet (or explain if there really isn't much of a difference if that's the case) and (b) provide a small list (5 or so seems about right) of options of rivets to choose from and a short description about each that explains what makes them good for powder coating (personally I don't think you need full reviews -- people can get those off of Amazon anyway). While much of the content of your site is about helping people build a powder coating oven, the business of your site is about is helping people to buy the things they need for powder coating.

        The problem with sites like Amazon is that they have far too many choices and they may not be specific to your users' needs -- your job is to understand your users better than Amazon does and to guide them by constraining their choice for them. Incidentally, this might help you to get repeat customers as the next time a user needs a rivet (or whatever else), they're likely to come to your site first rather than directly to Amazon or Home Depot.

        There are other things I can think of to help make your site more useful (maybe a shopping list of some sort?), but they all come down to the same thing: make it easy for people to purchase the things they need for powder coating.
      Thank you, Powder coating does seem to be a very small niche but it is growing slowly. I am hoping that it becomes more and more mainstream so my site will appear to a bigger audience. 1 in 20 people I meet has ever heard of powder coating. I am always trying to get more traffic, I mainly post in automotive forums, I usually join a new one every week and people are usually very receptive to it. I am in the top 5 of google for many powder coating keywords so that is good. I really don't know what to do differently for more traffic.

      I will try different ways to link to amazon than what I am currently doing. I will definitely do a recommended product page. I had that thought before and started working on an amazon store to put on the site, but I gave up on the idea after reading that people never got any sales from it. I will give it a shot though.

      Originally Posted by selfdisciplineacademy View Post

      I recommend using using lists to increase sales.

      Instead of just waiting for people to just buy your amazon affiliate offers. I think the best option is for
      you to focus on list-building and promoting affiliate offers to many subscribers at once.
      I will be honest here and say that I don't have a list at all for a couple of reasons. Tell me if I am wrong here.

      1. I don't know what kind of updates to send my list every week. I only post new articles on the site maybe once a month so I just don't know what I would send them weekly that they would enjoy.

      2. Choosing affiliate products related to powder coating is very difficult on amazon and is non-existent on clickbank. Amazon has an extremely small selection of powder coating items and I don't like many of them. That is why I mostly link to materials needed to build your own equipment in order to powder coat. I am thinking those links wouldn't translate very well in an weekly email. I also think that promoting affiliate links that are not directly related to powder coating might come off as spammy to the subscribers.

      Should I be building a list anyways?
      {{ DiscussionBoard.errors[9564341].message }}
      • Profile picture of the author Alexa Smith
        Banned
        Originally Posted by 99ishvr4 View Post

        Thank you for the info, I will read through the thread you recommended. It does make sense to me that Amazon should be easier to make money with than Adsense, but I just haven't figured it out yet.
        It's more scalable and improvable.

        Effectively, the only way you're going to increase your AdSense income a lot is by multiplying the traffic you get. With Amazon income, you can increase it a lot by learning how to do affiliate marketing profitably, and that can also build up a real, asset-based business that isn't dependent on Google. So it's a far better long-term approach.

        Originally Posted by 99ishvr4 View Post

        I am thinking that a lot of people that visit my site are doing it without planning on buying anything that day. I mainly aim to get that amazon cookie and hope that they shop on Amazon for something else.
        Hmmm ... that would be rather a coincidence, wouldn't it? Amazon cookies are only good for 24 hours.

        Originally Posted by 99ishvr4 View Post

        On Amazon this month, I got 1300 clicks but only 34 sales.
        Ouch.

        You should be looking for at least 10% conversions from Amazon, really. (And I suspect ideally much higher, in this kind of precision-targeted niche??).

        Are you an affiliate of all/any of the other Amazon companies, or are you just using US Amazon and losing your commissions on all the others?

        Originally Posted by 99ishvr4 View Post

        I will be honest here and say that I don't have a list at all for a couple of reasons. Tell me if I am wrong here.

        1. I don't know what kind of updates to send my list every week. I only post new articles on the site maybe once a month so I just don't know what I would send them weekly that they would enjoy.
        This is another way of saying "I need to learn how to do email marketing".

        And you do need to learn how to do that. There's very little affiliate marketing income available without it.

        Originally Posted by 99ishvr4 View Post

        I also think that promoting affiliate links that are not directly related to powder coating might come off as spammy to the subscribers.
        Maybe. I barely even know what "powder-coating" is and can offer you no niche-specific advice at all.

        Originally Posted by 99ishvr4 View Post

        Should I be building a list anyways?
        Either that, or switch niches, I would think. It will be a tall order indeed, to boost your income significantly without email marketing. (Seriously, spending on "starting a new niche" the time and effort and energy you'd have spent on trying to boost this niche's income may be a perfectly sensible thing for you do do?).

        Here's the thing: to earn significant money from affiliate marketing, you need to do three things ...

        (i) Keep your potential customers returning to the sales page (because not so many people buy anthing much at their first visit to a sales page!);

        (ii) Make increasing sales (ideally at progressively higher prices) to the same "captive audience" who regularly rely on and trust your recommendations;

        (iii) Establish the credibility and trust necessary to do both the above by earning's people respect as a provider of niche-related information.

        Without building lists, of course, you can't do any of the three and you'd just be throwing away almost all the traffic you ever generate that doesn't buy anything immediately.

        These three threads may also help you ...

        Is it a good idea to spend some time on building a mailing list ?

        Without Building a List, How Consistent is Your Income from Affiliate Marketing

        Does anyone even make money online without an email list?


        .
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  • Profile picture of the author jasondinner
    If you can make some videos about powder coating and post them on youtube, that can get you some more traffic.

    You would be surprised how many views and resulting traffic you could get from a bunch of videos with properly written titles, tags, and descriptions... especially from automotive buffs like mechanics who rebuild engines and do performance mods on cars, auto body guys, and guys who like to trick out cars in general.

    I haven't gone through everything on your site, but as others like Alexa mentioned, if you can get specific on your recommendations of tools and supplies to use and link directly to them in your content, it can really help with sales conversions.

    Also having a page dedicated as a listing of must have supplies/tools could be helpful.
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    • Profile picture of the author discrat
      Hey 99,
      I have a recommendation that you should gravitate away from Adsense.

      Adsense is too Google dependent. This is a very unstable way of monetizing.

      Search traffic can be so erratic and unpredictable.

      Whereas Amazon can be a Method where you can truly build a legit business with Subscribers and Customers.

      Something to think about

      - Robert Andrew
      {{ DiscussionBoard.errors[9565398].message }}
      • Profile picture of the author 99ishvr4
        Originally Posted by Alexa Smith View Post

        It's more scalable and improvable.

        Effectively, the only way you're going to increase your AdSense income a lot is by multiplying the traffic you get. With Amazon income, you can increase it a lot by learning how to do affiliate marketing profitably, and that can also build up a real, asset-based business that isn't dependent on Google. So it's a far better long-term approach.



        Hmmm ... that would be rather a coincidence, wouldn't it? Amazon cookies are only good for 24 hours.



        Ouch.

        You should be looking for at least 10% conversions from Amazon, really. (And I suspect ideally much higher, in this kind of precision-targeted niche??).

        Are you an affiliate of all/any of the other Amazon companies, or are you just using US Amazon and losing your commissions on all the others?



        This is another way of saying "I need to learn how to do email marketing".

        And you do need to learn how to do that. There's very little affiliate marketing income available without it.



        Maybe. I barely even know what "powder-coating" is and can offer you no niche-specific advice at all.



        Either that, or switch niches, I would think. It will be a tall order indeed, to boost your income significantly without email marketing. (Seriously, spending on "starting a new niche" the time and effort and energy you'd have spent on trying to boost this niche's income may be a perfectly sensible thing for you do do?).

        Here's the thing: to earn significant money from affiliate marketing, you need to do three things ...

        (i) Keep your potential customers returning to the sales page (because not so many people buy anthing much at their first visit to a sales page!);

        (ii) Make increasing sales (ideally at progressively higher prices) to the same "captive audience" who regularly rely on and trust your recommendations;

        (iii) Establish the credibility and trust necessary to do both the above by earning's people respect as a provider of niche-related information.

        Without building lists, of course, you can't do any of the three and you'd just be throwing away almost all the traffic you ever generate that doesn't buy anything immediately.

        These three threads may also help you ...

        Is it a good idea to spend some time on building a mailing list ?

        Without Building a List, How Consistent is Your Income from Affiliate Marketing

        Does anyone even make money online without an email list?


        .
        I will really focus on my Amazon methods. Thank you so much for all your help. I do only use the US Amazon, I wasn't aware I could sign up for other Amazon sites for out of the US readers and I do get a lot of readers from Europe, India, and Australia. I will look into that as well.

        I am always trying to think about other niches that I could do a website on but I just don't know of any that I could really do well with. I feel like I would need to be an expert in order to do a website to make a good website and while I am knowledgeable in a lot of topics, I wouldn't call myself an expert. I also don't understand how so many people do review sites without actually having the products they are reviewing. I am not knocking this site at all, I love this site, but sometimes I wish people would be more open to sharing their actual websites when they are talking about their methods so we can actually see it in action. I realize that there is probably a reason why people don't post their website, I just don't know why and I am probably making a mistake by posting mine.

        Originally Posted by jasondinner View Post

        If you can make some videos about powder coating and post them on youtube, that can get you some more traffic.

        You would be surprised how many views and resulting traffic you could get from a bunch of videos with properly written titles, tags, and descriptions... especially from automotive buffs like mechanics who rebuild engines and do performance mods on cars, auto body guys, and guys who like to trick out cars in general.

        I haven't gone through everything on your site, but as others like Alexa mentioned, if you can get specific on your recommendations of tools and supplies to use and link directly to them in your content, it can really help with sales conversions.

        Also having a page dedicated as a listing of must have supplies/tools could be helpful.
        I will definitely be doing videos in the future. I have plans on a full video series and I imagine they will be pretty popular because not many current powder coating videos go into specifics which I will do. I have not been able to actually powder coat this year because of the house I am renting, but that will change when I move next month and the videos will start. Thank you for the advice.

        Originally Posted by discrat View Post

        Hey 99,
        I have a recommendation that you should gravitate away from Adsense.

        Adsense is too Google dependent. This is a very unstable way of monetizing.

        Search traffic can be so erratic and unpredictable.

        Whereas Amazon can be a Method where you can truly build a legit business with Subscribers and Customers.

        Something to think about

        - Robert Andrew
        It will be very hard for me to let go of adsense, and I won't be able to do it unless I am successful with affiliate marketing. Affiliate marketing will be my main focus at this point though. Thank you.
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  • Profile picture of the author 99ishvr4
    So these are the things I will be doing on the site:

    1. Go through each existing article and really focus on promoting 2 or 3 of the items that were mentioned.
    2. Add a recommended item page separated by categories, ie: oven building, masking, powder coating gun, ect.
    3. Get an auto-responder and really focus on building an email list, do you recommend the "email subscribe" pop-up box or just promoting it in the text?
    4. Start doing videos
    5. I was thinking of doing a "weekly recommended item" on the side bar instead of an adsense ad. It will link to a page where I really focus on why you should buy that item and you can also see all previous items that I recommended. Like a mini-blog of recommended items that gets updated weekly.

    Hopefully I will see some gains from doing all of this.

    As far as traffic goes, I am currently posting on automotive forums for referral traffic however 70% of my traffic comes from google. Doing vidoes should add a nice chunk of traffic, I currently have a facebook and twitter page for the site but they are not very active. Any other recommended sources of traffic? I have yet to pay for any traffic to the site.

    I would really love it if a major car magazine did an article on the site, I think I will email some and ask if they would like to do a story on it. Can't hurt I guess.
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  • Profile picture of the author Beastmob
    First of all I'd say to get rid of the obvious affiliate links you place in the the in-content text links in your article. whether you know it or not Google hates affiliate marketers and tends to penalize sites with obvious affiliate links everywhere. So try using a link cloaker or something to mask the outgoing text links in - at least inside your content. By doing this, you might be pleasantly surprised to find your site performing better traffic wise.

    Second, I'd say Amazon & Adsense are ok, but if you really want to make money in your unique high-dollar niche, you should partner with some actual offline Powder Coating providers and negotiate sending them leads for an agreed upon commission. I'll bet money that you could make far more money with that than through Amazon & Adsense combined!

    And finally, yes it is wise to build a list in - particularly with any affiliate marketing endeavor. Especially with the kind of nice you are in. You can provide weekly powder coating tips, tool recommendations, project sharing by powder coating enthusiasts, even featured articles and reviews from experts. To get extra mileage off your ezine content - just simply share it with your subscribers first and then at a later time add that content to your site so that it can benefit your site as well. Also it's wise to do list building to protect the investment you put in your site. You put the time money and energy in your site to attract those visitors - therefore you should capture the contact info of those visitors because as we have seen - even with many so-called "Authority Sites" - Google can giveth and they can taketh away. But if you have captured your visitors' info, Google or no other source can control or take that traffic away from you because you now own it. There are many benefits to list building beyond this, learn about it and dig deeper and you will understand why savvy marketers always stress the value and importance of it.

    Ok well, these are just a few tips & recommendations. I could go on & on... but hopefully this benefits you in some way.
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