A content marketing conundrum

8 replies
I'm interested in the opinions of experienced content marketers.

Let's say I have a large amount of high-quality articles collecting dust on my hard drive (maybe 40-50) in the same niche and I'm planning to use most of them to build a website.

I'm less concerned about search engine rankings and more interested in exposure through blog post promotion via my active social media and other channels.

Having said that, I obviously want to get at least some of these articles up and indexed right away.

My question is -- and I'm sure there will be varying schools of thought here based on experience -- is there any benefit to holding back some of these articles (maybe half) to drip-feed them to my social media channels so each of these posts can A) be released as brand-new content and B) receive maximum promotion?

The second option is to get them all up on the website ASAP and do some type of backwards-promotion, which might be less effective considering I'd be marketing a lot of old news that my readers may have already happened across on the site.

(Obviously, I could put up all of the content ASAP and outsource new articles and create a massive website, but let's ignore that option for the moment.)

Thanks for your contributions.
#article #blog #content #conundrum #marketing #promotion
  • Profile picture of the author gmarklin
    If nour high quality articles are all old news, I don't think either way would make any difference, they probably will not do you much good
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    • Profile picture of the author riotcase
      Originally Posted by gmarklin View Post

      If nour high quality articles are all old news, I don't think either way would make any difference, they probably will not do you much good
      They're not.
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  • Profile picture of the author Alexa Smith
    Banned
    Originally Posted by riotcase View Post

    Obviously, I could put up all of the content ASAP and outsource new articles and create a massive website, but let's ignore that option for the moment.
    Yes - that does seem a good option to ignore, because the only traffic that "content just on your own website" is going to bring you is some gradual, eventual, search-engine traffic, and you're clearly - rightly - looking for something that will bring far better results than that.

    Originally Posted by riotcase View Post

    My question is -- and I'm sure there will be varying schools of thought here based on experience -- is there any benefit to holding back some of these articles (maybe half) to drip-feed them to my social media channels so each of these posts can A) be released as brand-new content and B) receive maximum promotion?
    Yes, I would think there'll be differing opinions, as you suggest. My perspective is that it's not at all easy to see any realistic advantages to "holding half of them back". Ongoing indexation frequency's about all that's going to affect, and you've already (very understandably) implied that that's unimportant to you.

    Originally Posted by riotcase View Post

    The second option is to get them all up on the website ASAP and do some type of backwards-promotion, which might be less effective considering I'd be marketing a lot of old news that my readers may have already happened across on the site.
    I don't really see a problem, or a disadvantage, there, myself.

    .
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    • Profile picture of the author riotcase
      Originally Posted by Alexa Smith View Post

      I don't really see a problem, or a disadvantage, there, myself. .
      Thanks, Alexa. I appreciate the well-articulated reply.

      My main issue with the second option is that it might put off some of my readers if it looks like I'm being lazy by promoting old posts instead of consistently adding new ones. (As you've said, though, this might not be a disadvantage, since most readers probably wouldn't notice or care so long as what I'm promoting is relevant to their interests.)

      The other concern (smaller) was that from a logistical standpoint, it seems more intuitive to promote articles in a linear fashion, giving each post its own special focus at the time of its release.

      On the other hand, I can see how having an ongoing campaign in place for each post and promoting it over a greater stretch of time could very well end up being more beneficial by getting more exposure for each post in the long term.

      Thank you again for your useful input.
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      • Profile picture of the author JohnMcCabe
        Originally Posted by Luke Dennison View Post

        Hi, I mean like video, screenshot, or even real life evidence, not text on an Internet forum
        You actually believe all the videos, screen shots, etc. purporting to be "proof"?

        Boy, have I got a deal for you...

        I'm not sure what you mean by 'real life evidence', though.

        Hint - even if the so-called proof isn't faked or altered, you still have to accept the seller's word that what they're selling actually produced what you see in the screen shot. And that's not always a wise bet.
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  • Profile picture of the author Luke Dennison
    \to be honest, I would just put your articles on a website, and use SEO to get traffic.

    I'v seen SEO working, with real proof etc.

    Never seen a shred of evidence to suggest that article marketing really works.
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    • Profile picture of the author Alexa Smith
      Banned
      Originally Posted by Luke Dennison View Post

      Never seen a shred of evidence to suggest that article marketing really works.
      You haven't looked very far, then, Luke.

      The forum's full of evidence of it. Here's a thread started off at the end of last year by someone pretty new to article marketing who wanted to see if she could make $1,500 from article marketing over a period of a few weeks, and gives a blow-by-blow account of how it worked out for her (she actually made about $4,500 from article marketing over the time-period concerned, as I remember). http://www.warriorforum.com/member-c...ndication.html . That's just one "shred", of course: there are plenty of others, too, but at least it will stop you from saying that you've never seen a shred of evidence!

      .
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      • Profile picture of the author Luke Dennison
        Originally Posted by Alexa Smith View Post

        You haven't looked very far, then, Luke.

        The forum's full of evidence of it. Here's a thread started off at the end of last year by someone pretty new to article marketing who wanted to see if she could make $1,500 from article marketing over a period of a few weeks, and gives a blow-by-blow account of how it worked out for her (she actually made about $4,500 from article marketing over the time-period concerned, as I remember). http://www.warriorforum.com/member-c...ndication.html . That's just one "shred", of course: there are plenty of others, too, but at least it will stop you from saying that you've never seen a shred of evidence!

        .
        Hi, I mean like video, screenshot, or even real life evidence, not text on an Internet forum
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