A content marketing conundrum
Let's say I have a large amount of high-quality articles collecting dust on my hard drive (maybe 40-50) in the same niche and I'm planning to use most of them to build a website.
I'm less concerned about search engine rankings and more interested in exposure through blog post promotion via my active social media and other channels.
Having said that, I obviously want to get at least some of these articles up and indexed right away.
My question is -- and I'm sure there will be varying schools of thought here based on experience -- is there any benefit to holding back some of these articles (maybe half) to drip-feed them to my social media channels so each of these posts can A) be released as brand-new content and B) receive maximum promotion?
The second option is to get them all up on the website ASAP and do some type of backwards-promotion, which might be less effective considering I'd be marketing a lot of old news that my readers may have already happened across on the site.
(Obviously, I could put up all of the content ASAP and outsource new articles and create a massive website, but let's ignore that option for the moment.)
Thanks for your contributions.
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gmarklin -
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Alexa Smith Banned-
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riotcase -
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Luke Dennison -
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Alexa Smith Banned-
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