Mailing List Strategy

Talltom1 · 07-03-2009, 07:55 PM

Hello again fellow champions and IM'ers.

Quick question for the experts here. I have 3 websites and a mailing list of about 32K names and email addresses.

My question...should I combine website news and information from all three websites (different subjects) into a single newsletter? Or should I send multiple newsletters to the combined group of names?

What are your thoughts?

Talltom

AdInventive · 07-03-2009, 08:13 PM

If the websites are all in the same general niche, but differ in subject matter, I would brand it as a network of sites and market it all under one roof.

jakesellers · 07-03-2009, 08:14 PM

I'd split the list down the middle, test both approaches, see which had better click/open/unsubscribe/conversion metrics, repeat to establish a minimal confidence interval in those metrics, then flip the test and reverse who's getting the single and who's getting the split, and if the results were reasonably in line with the first two go with that approach. If the tests weren't conclusive I'd do whichever was easier.

Talltom1 · 07-03-2009, 08:20 PM

Jake,

that's a great strategy - excellent!! Thanks for the input!!!

Talltom

07-03-2009, 07:55 PM	#1
Talltom1 HyperActive Warrior War Room Member Join Date: Sep 2008 Location: Detroit, MI Posts: 444 Thanks: 34 Thanked 75 Times in 31 Posts	Mailing List Strategy Hello again fellow champions and IM'ers. Quick question for the experts here. I have 3 websites and a mailing list of about 32K names and email addresses. My question...should I combine website news and information from all three websites (different subjects) into a single newsletter? Or should I send multiple newsletters to the combined group of names? What are your thoughts? Talltom
	* Lost? Wondering What to Do, Where to Go Next? Think you need mentoring or coaching? Check this out * Stress Relief, Stress Management and Stress Symptoms * http://www.my-triathlon-training.com - Serious information for serious competitors * Benchmark Your Business

07-03-2009, 08:13 PM	#2
AdInventive Lateral Marketer War Room Member Join Date: Aug 2008 Posts: 155 Thanks: 19 Thanked 41 Times in 23 Posts Contact Info	Re: Mailing List Strategy If the websites are all in the same general niche, but differ in subject matter, I would brand it as a network of sites and market it all under one roof.

07-03-2009, 08:14 PM	#3
jakesellers HyperActive Warrior War Room Member Join Date: Jun 2009 Posts: 161 Blog Entries: 2 Thanks: 5 Thanked 24 Times in 20 Posts	Re: Mailing List Strategy I'd split the list down the middle, test both approaches, see which had better click/open/unsubscribe/conversion metrics, repeat to establish a minimal confidence interval in those metrics, then flip the test and reverse who's getting the single and who's getting the split, and if the results were reasonably in line with the first two go with that approach. If the tests weren't conclusive I'd do whichever was easier.

07-03-2009, 08:20 PM	#4
Talltom1 HyperActive Warrior War Room Member Join Date: Sep 2008 Location: Detroit, MI Posts: 444 Thanks: 34 Thanked 75 Times in 31 Posts	Re: Mailing List Strategy Jake, that's a great strategy - excellent!! Thanks for the input!!! Talltom
	* Lost? Wondering What to Do, Where to Go Next? Think you need mentoring or coaching? Check this out * Stress Relief, Stress Management and Stress Symptoms * http://www.my-triathlon-training.com - Serious information for serious competitors * Benchmark Your Business