31st May 2012, 05:29 PM | #1 |
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Ok, so it's time to help people out there. Recently my Tax Accountant had bad news for me. I reached the $200.000 + mark this financial year. (that's bad news because here in Australia you start paying over 40% in tax after that... that means A LOT OF TAX ). So I said to my wife: I'm taking June off, going to try to learn to play golf (I suck at it), spend more time walking to the dog at the beach (I have a heavy German Shepperd) and help some people interesting in selling SEO. SO... the challenge is Get your 1st SEO customer in 15 day (and or) make your 1st $1000 in 15 day. I know many of you guys are already selling SEO. So if that's the case... may be this is not for you, this is for people that are new in this game. But for sure you can find ideas. Here are some rules. 1. No bad vibe guys - so Trolls are not welcome. 2. If you are reading this and you are an SEO consultant, don't hijack the thread. 3. No... I don't do one on one coaching. Any question please post it here. 4. I want to help people PUMPED and full of energy. Complainers, sad people, people that don't believe in "going for it" .... no need to play the game. 5. You don't need to buy anything to start. Just willing to give it a go. 6. If you achieve your goal, then pay it forward... and help someone else. Before you ask... Who am I? This guy. Interviewed in Mixergy a few months ago. You can hear my whole story there or check my main blog. Ok anyone ready to play? JUST PRESS QUICK REPLY AND SHOW YOU ARE NOW PART OF THE CHALLENGE. |
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1st Jun 2012, 06:34 AM | #2 |
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1st Jun 2012, 11:40 AM | #3 | |
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2nd Jun 2012, 09:43 PM | #4 |
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OK So the 1st point you need to understand is this; You know MORE about SEO than 99% of the small business owners you can contact. Even if you don't feel you are an SEO master, trust me... you know more than many people out there. So to start with you need to understand and put in a small piece of paper (or a notepad file) what do you know about SEO so far. There are a few things you need to know or you may know already that you can transfer to a SERVICE. 1) On-site SEO 2) Link Building 3) Social Media Integration 4) Google Places (or know called Google Plus) So because the idea is to make $1000 in the next 15 days we need to understand how many deals you need to sell to achieve that number. To be honest $1000 is not a lot, and you can achieve that by selling 2 small packages of $500. But clearly the idea is that the type of package you sell you can keep selling over and over to other businesses. So let's start with the most basic point: On-site SEO. You can sell this service as a analysis service, where you find the weaknesses of a site and THEN you offer them to option of fixing the things that need to be fixed. Things that you can find as weaknesses are:
The important thing is to understand you really need to be able to justify WHY they have a problem. If you let the small business owner UNDERSTAND they have a problem, then they will ask you the golden question: HOW DO WE FIX IT? And then you can offer your 1st service: On-site EO. |
8th Jun 2012, 07:33 AM | #5 |
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Mate, I saw your thread and I am interested but the thing is I want to sell seo service as wso, reason being I don't think most people buy seo services here in india, and also I am a bit affraid to cold call Initially.. Now I have been in IM for 2 years and have done seo for many of my sites but when it comes to selling seo services i am lost. I understand you will reply here.. So will you support me whenever I am stuck or do you offer personal coaching for that? I am unemployed now and my short term goal is to earn $400/month with this service, from wso, from there on I will start approaching local clients too (success breeds confidence)? |
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8th Jun 2012, 07:46 AM | #6 |
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Selling SEO as a wso is nice, but difficult to make 20K per month selling SEO unless you are a Warrior Superstar... plus you are always competing against all the warriors looking at your deals. When you aim in the offline market, once you have 1 customer with you... the customer may stay with you forever. Well, let's take a look at your case. Selling SEO from India is usually done in the wrong way (by Indian SEO companies....) The reason? They don't know how to approach people.. usually the email goes like "Dear Sir or Madam... we are an SEO company in India bla, bla, bla" and generally they without any type of "analysis" Yes? So if you know that's the way they are doing things, take advantage of it. Do it in the 100% different way. Example: Find 10 sites in X niche in X city that are lacking something. Google + verified account None Onsite SEO no backlinks Send them a PLR product about SEO, put your name make it a report. Send them an email approaching them with "I noticed you have some issues with your site, here is a free report that can help you". And that's it. Nothing more... nothing less. Do this 10 emails per day for 1 week.... I bet you get at least 1 lead. Selling without selling. |
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8th Jun 2012, 08:04 AM | #7 |
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Thanks for the stuff mate, I will be implementing the advice. However from a wso I am not looking to make 20,000$/month. I have a modest goal of $400/month. From there on I will move further. Reason I am implementing wso is because I believe if the product is nice at right price, there are loads of people on WF who will buy. P.S. I will also be implementing the email suggestion and will get back to you with results or sticking points. |
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8th Jun 2012, 03:00 PM | #8 |
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When you arrive to Delhi international airport.... how many taxi drivers are waiting to pick people up? Thousands... that's for me the same issue with selling SEO in a forum full of SEO people and internet marketers. If your plan is to make $400 a month... give it a go.... but keep in mind, you need to sell a few gigs to do so here. In the offline world 1 customer pays for your goal Good luck |
9th Jun 2012, 12:16 AM | #9 |
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okay, you have a point. but there is one more issue, I tried something similar on linkedin. A warrior who uses "positivevibe" as his WF name suggested a strategy to give free websites to people upfront by sending PM to people and then upselling them in future. According to him this strategy works like charm but when I did everything he said and even more I didn't get any response and at last the reason he suggested was my nationality, that most people think Indians are spammers. I believe the same issue can come up when I email people. |
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9th Jun 2012, 06:22 AM | #10 |
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How many people did you contacted? for how long? The problem mate is: you are following a WSO mentality, a blueprint idea... you are doing what other people have done and it works for them..... That's the issue. you need to get the general idea and then, only then make it yours. Nobody gets rich with a WSO... only the WSO seller You can't buy the blueprint of your own success.... |
9th Jun 2012, 06:39 AM | #11 |
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I almost contacted more than 150 people but didn't get a single response, and I do undertsand that wso is not a blueprint. But still a guiding hand would be nice. So for that can you provide some specific email that you have sent to your client. I already have a plr seo guide that I can send them with my name. Regarding the website selling seo and other relevant services its in construction and will be completed within a day. I am in a mood to give my 100%, wait I have always given my 100% for IM. I don't understand why things don't work out? |
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9th Jun 2012, 01:15 PM | #12 |
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Sounds interesting. I'm up for the challenge.
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10th Jun 2012, 03:34 AM | #13 | |
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- what type of reference did you use to contact that 150 people? Why 150? why did you choose them? Did you follow them up? you are telling me you have given 100% .... but you sent 150 emails? Let say you use a template, you send 1 email ever 3 minutes. That means in 1 hour you send 20 emails .... so in 1 day you send 160 emails. Where is the 100% ? Giving it the 100% means = you tested different emails, you contacted 150 people per email, you follow them up, 1 time, 2 times, 3 times. then you contacted 150 new people with a different email... and you keep doing this .... until something works. And again, you are asking for a shortcut... you are asking to see my template ? Nobody can give you a template buddy... instead use what you know to create different ways to approach until you discover something that starts to semi-work. Once it's semi-works... improve it until it works. | |
10th Jun 2012, 03:37 AM | #14 |
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hey mojo, so you are in Atlanta and I guess you have done some SEO yes? Well, one of the fastest fastest ways to get clients is.... (drums please) Contact people that are already with SEO companies. Sounds silly but it's pretty powerful. Contact people in Atlanta: Ask them a small question Are you happy with your SEO company? I noticed you are not ranking for X keyword... do you used to rank ? What happened? Etc.. etc. funny wise many SEO companies love to put their clients and rankings :rolleyes: and they never update their "clients" page, once their clients ranking drops. Ironic. :p |
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10th Jun 2012, 09:13 AM | #15 |
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Hey rankinghero, I am very interested in being involved in this challenge. I am sorta kind of already in the talks with two businesses in redesigning a website and will be offering SEO. I know the basics of SEO, however I outsource all my SEO to a buddy of mine in Romania. Anyway, so far this is my approach. 1. Find businesses that already have a website and that are not ranking and have a horrible website. 2. Create a video for each one and send them an e-mail to take 10 minutes of their time to see that they have a problem and we need to fix it. (In the video, I show them their competitions website and their website so they can see the difference and show them how their competition is ranking vs them) 3. They call me back. 4. Talk to them and understand their exact needs. 5. Send them a quote and follow up. 6. Seal the deal. I exactly gotten to step 4 yet with one of my clients, but I'm working on it. Anyway, I will also be using HostGator to get the Reseller Webhosting and put all of my clients into my web hosting for $35 a month, charge $50 a month for weekly backups and another $50 a month if they need us to make changes (1 hour worth of time). How am I finding these leads? Both actually walked right into my lap... The plan is to look through the Yellow Pages and get a list of businesses and look through their website and SEO rankings for certain keywords. I am North of Atlanta, but the market is so big that I can worth with clients from all over the world. I will be using Harvest for my accounting, Podio for project management between my team, myself, and clients, and lastly EchoSign to have clients sign contracts digitally. Any feedback would be greatly appreciated! |
10th Jun 2012, 04:54 PM | #16 |
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Hey buddy, love the strategy. Although I love the idea of getting more revenue for hosting, for me it's not ideal to "offer multiple type of services" I understand you can make $200 extra or so, for 4 customers per month... but I wonder if the hassle is worth it in case something goes wrong. my point is... the less you have to "support" the better. I think the most important part when you talk to them is to ASK. Ask how important is to be higher than THEIR competitor. Mention their competitors brands, websites... that triggers their interest and EGO. Also it's important that with the new penguin update you manage to set yourself up as a "overall marketing strategy" so push them to go on a long term strategy. You can use small bonus to keep them hooked. Example: Anyone can outsource a mobile website... so if your customer stay with you doing SEO for 5 months they get a free mobile website. If your business stay 7 months you give them a free fan page.... etc. The important thing is to keep them on a regular system. Offering a 1 time package, doesn't work in the long term because you always have to keep chasing new leads. Regarding your lead generation system I will also focus on amazing looking sites where you can find a vital SEO mistake. If they invested good $$$ in a web design, that tells me they have enough to $$$ to go for SEO. So always pointing to the dead ugly site may not bring the most profitable leads. |
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12th Jun 2012, 08:09 PM | #17 |
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This sounds very very interested, and I have actually been trying to get my first SEO client ! I am have not had any luck. I have been checking through craiglist mostly. Do you have suggestions or should I dump craiglist and do what you suggest of just cold emailing. Thanks! |
12th Jun 2012, 10:23 PM | #18 |
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I got my first sale! $775 for a website and logo that I outsourced for $225 and a 1 year commitment to web hosting for $35 a month plus a $50 commission payout from host gator!!!!!!
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13th Jun 2012, 03:26 AM | #19 |
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13th Jun 2012, 03:31 AM | #20 | |
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I don't feel you can create a connection via craiglist. Cold emailing works great IF you don't use a template... and if you use the cold email to request a call back. Example of one of a potential email to a hotel owner: Hey Michael (you find his name on the website) Gab here, from tiny Merimbula (I use my local town and I even make fun of my town to related with them), I was just planning a holiday with my family to Brisbane and when comparing hotels I realized your website have some small issues by not having optimized titles and your Google places is not verified. (here you highlight the problem) Anyway, it's not a big deal mate... it can be fixed pretty easy. If you are happy I can give you a call and let you know how to fix it. By the way, we loved the photos of your hotel, but my wife decided to book SeaWorld mainly because the kids love the idea of having breakfast with Elmo. Not hard feelings. Cheers Gabriel For me this converts 10 times better than any craiglist post. | |
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13th Jun 2012, 02:48 PM | #21 | |
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13th Jun 2012, 03:16 PM | #22 |
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13th Jun 2012, 04:14 PM | #23 |
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Really great advice here Rankinghero, if only more people saw it and actually implemented it. Good luck with your ventures! Benjamin Cull |
13th Jun 2012, 04:57 PM | #24 |
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hey Ben, I think that's the problem. we are a tribe of WSO collectors with so many projects that we tend not to implement anything... we just love to plan it instead of doing it. |
13th Jun 2012, 05:11 PM | #25 | |
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can u give me a bit more info to help you a bit better? | |
13th Jun 2012, 05:37 PM | #26 |
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Hahaha, I can't even do the Australian accent. London! holy cow, huge market. I used to live in London for 6 months but then moved to Thailand it was a cool move. Well, so you know about SEO, you clearly have done it before for your own site. You know what works and you know how people do it.... the 1st thing is to find one market London is huge, so the idea is not to hit anyone that has a site. A cool idea is this: go and look at web design companies that have many old-looking type of clients sites. Usually that type of sites are not optimized and they have as title in the homepage the keyword "home" Once you find a bad web design company, you can contact 1 of their clients to offer them 1 free SEO consultation after you found that they have X, Y , Z problems with their site. What you want to do is NOT to close a deal, but to get 1 of their customers in your "portfolio" .... so then you can contact the rest. usually a bad web design company makes the same mistakes on all their sites, so that gives you a footprint of leads.... The catch and the challenge is to get 1 company first. The beauty is: when you contact the 2nd, the 3rd... the other ones don't know the 1st one WASN'T a paid client. so that's why social proof it's so important. |
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13th Jun 2012, 06:52 PM | #27 | |
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Anyway, I told her that I would host her website as well for $35 a month and she said okay. I did learn that when you sound as an expert, they listen to what you tell them. My next step is to sell her SEO and also design a business card for her. All my web development and graphic design is outsourced to a group of guys from the middle east that do great work. All I am doing is managing the project. In the future, I will be chargin $65 an hour and budget approximately 25 hours per project (contingent on the complexity of the project) | |
14th Jun 2012, 09:30 AM | #28 |
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Lots of money indeed when you step out of the forum.
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14th Jun 2012, 11:07 AM | #29 |
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Hi Rangkinghero! i'm grateful to meet you here! i'm a newbie of internet marketing. I want to kick start the business but getting overwhelmed with info and gurus out there. I wanted to start learning seo and pickup with a guru but no idea. Can you advice? I'm picking up online survey niche and Facebook marketing. Aiming on my neighborhood country, asia like Singapore, Malaysia, Thailand and India. My target is $1000 per month for 3-6 months start up. Please advice. I'm willing to do anything! Thanks! Vanessallj |
14th Jun 2012, 03:36 PM | #30 | |
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I don't do anything with facebook, in fact I believe small business owners have difficulty keeping up and facebook it's a difficult "service" for them to find a clear ROI. So I don't work facebook. I work SEO, but whatever happens the small business owner always understand 2 things 1: if they are in top 10 2. if tey are NOT in top 10. Then making a sell it's a bit more "clear' rather than talking about the power of "social media" Also think about this what's the age average of small business owners in those countries... 20's, 30's? or 40's , 50's? | |
14th Jun 2012, 07:10 PM | #31 |
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So how do you research or find these small business to contact?
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15th Jun 2012, 01:18 AM | #32 |
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If you are starting yourself... without outsourcing it, old Google mate. Just start looking at Associations, business organizations, small town directories. I like the most associations, mainly because it's easier to find email and name so instead of writing. Dear Business Owner the email goes hey Jill.... how is the weather at [Town Name] |
15th Jun 2012, 02:02 AM | #33 |
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thanks for the tips buddy, but I live in a country no one gives a damn about SEO.
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15th Jun 2012, 04:14 AM | #34 |
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Hi Ranking hero, I know some part of seo like link building,url submission,blogpost after penguin update do these tactics will work? Hope 2 learn from u... Thanks!! |
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15th Jun 2012, 05:32 PM | #35 | |
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the internet the world. Nobody gives a dam in the world about SEO? I don't think so. Clearly if you are in Ghana it's more difficult but I just closed a client in Honk Kong ... and I live in a tiny town in Australia. so.... it's possible. if you think it's impossible ... you are right. | |
15th Jun 2012, 05:33 PM | #36 | |
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Onsite SEO will always work and even if you only offer that part that's the 1st step towards getting a client. You are not selling 1st place... you are selling "starting to improve your SEO" one step at the time. | |
15th Jun 2012, 08:22 PM | #37 |
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Okay Man...you got me fired up and I have sent out probably close to 10 cold emails. I will keep you posted...I am going to be maybe try to send out 25 emails or so this weekend! Thanks for the push on this one...which I have been thinking a lot of doing before even coming across this thread...but this was sure inspiring!! |
15th Jun 2012, 10:29 PM | #38 |
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Cool mate. That's great. Now my suggestion is: send in your email something attached. A video a screen shot of their ranking a screen shot of their competitors ranking.... And don't sell. Instead "offer to help" end the email with... "should we have a chat?" Let me know how u go. |
15th Jun 2012, 11:06 PM | #39 |
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Im a newbie so it would sound typical for me to say that "you just opened a new door for me"
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16th Jun 2012, 01:16 AM | #40 |
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16th Jun 2012, 10:13 AM | #41 |
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Nice challenge and nice timing, I'm interested in participating. I used to run a small website development business from a regional town in NSW but due to personal issues I had to stop and get a 9-5 job. I am really missing running my own business and am in a position to do so again now , I have just started to think about what this business might be. I have always found SEO interesting and got good ranking results with my basic knowledge when I built sites for clients, however I also felt that I should be an SEO master if I was going to set up a business focussing on it. However as you say I do know alot more than the average person and I could always outsource tasks that are above my skill level, so this might be a way forward for me. I'm not interested in going back to website development as I found it disheartening how many clients would get me to build a site and then not follow through with my suggestions for marketing it and improving it's visibility and then lose interest. I see having a website as the first step not the final destination and I would like to work with clients that see that too. So if I'm doing this I guess I better take that first step and put a little site together and start emailing! |
16th Jun 2012, 01:57 PM | #42 |
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Onsite seo isn't so good nowdays, you will need back links to your website, quality ones.
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16th Jun 2012, 02:32 PM | #43 |
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Happy to join. Already sell SEO so this will be interesting.
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16th Jun 2012, 03:51 PM | #44 | |
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I think before you start selling it, the best idea is to find a good reselling service. You need to be 100% confident with it, so the best option is to TEST it with your own sites. Now if you used to run a web design business, then why not contact your old customers? That could be a way to start.... | |
16th Jun 2012, 03:53 PM | #45 |
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If you already sell SEO, then there are different options 1) How to get paid more? 2) how to get higher profile customers 3) how to increase your customer list. The more "offline" customers you have, the more reputation you get, the more word of mouth rep you have.... and that it's the real GOLD factor. When you get customers that are looking for you, then it's dead easy to sell them anything. What type of customers you already deal with flamingphoenix? |
16th Jun 2012, 10:56 PM | #46 |
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Well, I wish to make money by doing anything honestly.. I got something also known as PPD, idk if u guys know what it is. but it is basically u upload a file and when ppl download it they have to do a survey and you get money.. Well, when I first got to this forum I see this, people making like 200,000 dollars a year? O_o I am willing to learn from you guys, but the problem is I know little to nothing about SEO. D:
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17th Jun 2012, 04:42 PM | #47 |
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Great thread and advice rankinghero. I am going to follow up with these tips starting tonight I do have a question though, I am familiar with oDesk and some of the other sites that can be used to outsource this kind of thing. My only problem is how do I go about finding a reliable person to do this work, and complete it on time? Or should I just use my 'basic' knowledge and learn from it so that I can do this all on my own? |
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17th Jun 2012, 06:25 PM | #48 | |
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for this, I would hire someone from the Philippines.... mainly u want to be as flexible as possible, and that's why getting your own outsourcer, you can communicate a bit faster and adapt. Keep in mind: you need to do it first, get a feeling. We learn more by doing it than by outsourcing it. | |
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17th Jun 2012, 06:34 PM | #49 |
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I forgot to add the link, sorry mate Hire Filipinos - Find Online Workers in the Philippines | EasyOutsource it's the most affordable to hire someone and train them to the basic tasks. |
18th Jun 2012, 06:45 AM | #50 |
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I am in and ready. what do we do?
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