Doug McIsaac

After some connection issues on my side I ended having a great interview with Kathleen Gage. She had some great pieces of advice for anyone marketing online, my personal favorite is "become a resource before you become a vendor" I think that too many people try to sell before they've established a sold relationship. One of the best ways to establish a relationship is to provide information that solves your target markets problems or helps them achieve their dreams.

Kathleen...

If you're like most people, you have a wealth of information that your customers and clients would benefit from learning. Information that can change the lives of your customers and make you lots of money.

So what's wrong? Why is that some people make tons of money with
their information while others struggle to do so?

Find out when I interview Kathleen Gage, Internet Marketing
Advisor, Wednesday January 7th 10:00am PST/ Noon EST/ 5:00pm BST
Free Online Radio - Internet Talk Radio | BlogTalkRadio...

No matter what it is that you sell there are more people on the internet to buy than can ever walk through your door. Does that mean that I think you should close your doors and just operate online? No I believe that there are some huge advantages to combining the strengths of both channels.

That was Barnes and Noble’s biggest mistake when Amazon was just a small online bookstore that was bleeding cash. If Barnes and Noble had focused on their strength in brick and mortar locations...

Online4Offline is in the 9th week of our 12 week online marketing expert interview series.
Our goal is to help you supercharge your business as we enter the last 100 days of 2008.

During this series we will introduce you to proven techniques and tools to expand your business online and offline. Our presenters will include coaches, marketing consultants, authors, software providers and other "in the trenches" entrepreneurs.

This week our guest is...

This week we’ll be interview Jay Berkowitz, CEO Ten Golden Rules about marketing in a down economy why you need to focus on the golden rules.

Jay Berkowitz is a small business internet consultant with more than 20 years of marketing experience. He has been behind the marketing for Fortune 500 brands: McDonald's and Coca-Cola, developed online and offline strategies for AT&T, Sprint, and managed the marketing department for leading health and fitness website eDiets.com. Mr. Berkowitz...