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The idea of guerrilla swapping was created as an unconventional scheme of advancements that relies on time, power and fantasy other than a large-scale swapping budget. Typically, guerrilla swapping crusades are unforeseen and unconventional; possibly interactive[1]; and buyers are aimed at in unforeseen places.

The goal of guerrilla swapping is to conceive a exclusive, engaging and thought-provoking idea to develop buzz, and consequently turn viral. The period was coined and characterised...