| War Room Member jamesviago |
Last Activity: 05-12-2010 02:51 PM
About Me
- About jamesviago
- Biography
- Husband & father. Semi-retired business owner. Theory of Constraints guru. Internet marketer.
- Location
- Hamilton, New Zealand
- Interests
- Tae kwon do. Surfing. Flying. Civ4.
- jamesviago
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Signature
- Happily married, father of two. Semi-retired and loving it. New business hobby: internet marketing!
More about jamesviago: www.jamesviago.com
Core business: www.viago.co.nz
- Happily married, father of two. Semi-retired and loving it. New business hobby: internet marketing!
Blog
View jamesviago's BlogRecent Entries
Latest Blog Entry
Step Two: Shatter Your Groups
Compare these two AdGroups:
===== Poor relevance AdGroup =====
Footwear
Get your footwear here
at best prices in town
www.getyourfootwearhere.com
Keywords
footwear
shoes
boots
sandals
Landing Page
Get Your Footwear Here!
Blah blah blah footwear blah blah shoes
blah blah sandals blah blah blah blah
boots blah blah footwear blah blah sandals...
Compare these two AdGroups:
===== Poor relevance AdGroup =====
Footwear
Get your footwear here
at best prices in town
www.getyourfootwearhere.com
Keywords
footwear
shoes
boots
sandals
Landing Page
Get Your Footwear Here!
Blah blah blah footwear blah blah shoes
blah blah sandals blah blah blah blah
boots blah blah footwear blah blah sandals...
Step One: Ask Google: Keywords based on primary benefit
Unless you already dominate a market, building a Campaign around your product name – or worse, brand name – is financial suicide.
For most businesses and most brands, the campaign should be benefit-based.
That’s not news – many marketers will tell you that’s always been the case. Unfortunately though, far too many of the Ads I see on Google are product or brand focused.
Now, I know what...
Unless you already dominate a market, building a Campaign around your product name – or worse, brand name – is financial suicide.
For most businesses and most brands, the campaign should be benefit-based.
That’s not news – many marketers will tell you that’s always been the case. Unfortunately though, far too many of the Ads I see on Google are product or brand focused.
Now, I know what...
Last Thusrday I met a hard-working Auckland factory worker - who dreams of building a modest semi-passive income online... To offset the risk of being made redundant in these tough economic times.
Turns out he recently "invested" $4000 in an online retailing 'franchise' - allowing him to set up an online store, form relationships with drop-ship suppliers and start retailing products.
After many weeks and no sales (and, he suspects, no visitors), he contacted...
Turns out he recently "invested" $4000 in an online retailing 'franchise' - allowing him to set up an online store, form relationships with drop-ship suppliers and start retailing products.
After many weeks and no sales (and, he suspects, no visitors), he contacted...
Posted in Occassional Musings
Tough times ahead... we’re heading into commercial equivalent of a global hurricane.
Jobs will be lost… businesses will fail… families will be torn apart… what can we do?
Well, life boats are more useful than pleasure yachts during a storm at sea, and similarly
as we the face a global recession, each of us must help others to reduce costs (safely),
preserve sales despite falling markets, guard our clients and associates from competitive
attacks, increase productivity,...
Jobs will be lost… businesses will fail… families will be torn apart… what can we do?
Well, life boats are more useful than pleasure yachts during a storm at sea, and similarly
as we the face a global recession, each of us must help others to reduce costs (safely),
preserve sales despite falling markets, guard our clients and associates from competitive
attacks, increase productivity,...
