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I'm not afraid to take a stand… Everybody come take my hand… We'll walk this road together, through the storm…Whatever weather, cold or warm… Just let you know that, you're not alone…Holla if you feel that you've been down the same road.

When it comes to business and branding, and in my book just about everything in life, we should all take a page from Eminem’s notebook, and not be afraid to take a stand on the things that are important to us.

I’m a big believer in...

OK, so just to be clear, I’m a huge believer in faith, the power of positive thinking, and that yes, miracles do happen. So I’m not knocking any of those things, or the power that hope can have in a person’s life and their perceptions of the world. That doesn’t mean I’m going to leave my livelihood up to those things. C’mon, a girl’s gotta eat! And shop, and hang with friends, and go see cool movies and… oh sorry… I get a little carried away at times.

So, hope is great, but...

Writing good copy ain’t always an easy task. Some folks manage to do it reasonably well, and some folks manage to mangle it beyond repair. The problem a lot of people run into is trying to be ‘too creative’. Yeah, I know, TOO creative? Who KNEW there was such a thing!

But alas, there is, and it happens a lot when people are trying to write sales copy. They are so focused on making their ad eye catching, and trying to get it to stand out that they go overboard and end up with a...

There are a number of reasons why so many businesses fail in their marketing efforts. But it mostly boils down to using bad or ineffective copy in their campaign’s and/or not knowing WHERE exactly to focus their marketing efforts for the maximum ROI.

Preventing such a disaster from happening to your own company is fairly straightforward. If you have the resources, consider hiring a business consultant. This can be an amazing asset to you, and make a huge difference in your results...