Keith Boisvert

Well 2009 is just about over and I don't know about you, but I am looking forward to 2010!!


The "offline" niche has grown dramatically as new marketers try to breach the sacred walls of small business owners all in search of that holy grail called CASH.


As with any niche, with new members comes problems. As usual there are tons of "wannabe's"...

Aside from it being the title of this post and a Led Zeppelin song, I think it is applicable to today's social climate.

I am not going to sit here and lecture on whether the country(US) is in a recession, depression or just chugging along nice and steady. I will however make some observations on local businesses in my area, and how it effects me.

As most of you know, I still work on occasion for a local electrician. Lately I work less and less, partly because I am busy,...

This is more of a follow up on the Auto Classified post I made.

As small business owners ourselves, we need to think in terms of value and money. We all want to make money, but at the same time we have to feel good about adding value to our customers.

Now we all know the benefits of running a directory/portal. However, depending on you, you may want to consider NOT thinking on such a large scale, and build a niche portal.

The auto classified site is a perfect...

Here is something that I have been running into lately. PArtly in part to the fact that I have been doing this business for a while and have made some contacts during the past 18 months or so.

As a business owner(which you are), it pays to keep your eyes open, There are always opportunities staring you in the face if you condition yourself to look for them.

Maybe JV is too strong of a word to describe this, and maybe Broker is more applicable. The idea here is to use your...

For those of you struggling with setting up a portal, or hesitant to offer web services, think niche. I will give you one basic scenario here, but it can be applied to many niches within your city.

Auto Classifieds.

There are tons of software out there that you can upload to your server and start you on your way. You can literally be up and running from SCRATCH in about 4 hours.

Most small used car lots in town do not have sites, and the ones that do...usually...