Loren Woirhaye

I dropped the ball a lot of times before...

Truth is Test, running an enterprise that fits into the loose category of "solo business" puts you (and me) in a position where, as they say...

"the buck stops here"

...which was a phrase U.S. President Harry Truman had engraved on a placard on his desk.

What it meant was the ultimate responsibility stopped at Truman's desk. Sure, he could delegate and he had a lot of support,...

I don't know about you, but in school I got by pretty well churning out reports and written tests using big words and self-important academic grammar.

For writing about ideas those stuff can be appropriate - and in the University environment readers are accustomed to such puffery. Ideas are abstract, which is why when we write about ideas in school papers the language gets complicated.

For advertising copy, chuck the write-to-impress model and get down with the common...

Knowing Where to Tap

You guys know the story about the lady who calls an
expert plumber to fix her boiler because other plumbers
couldn't do it?

The guy taps on the pipes, listening carefully. Nods
his head, pulls out a ball-pean hammer and whack the
boiler. Problem solved. Took him 2 minutes.

He takes a break and joins the lady for some coffee while
he writes up the invoice. They chat amiably - yet when
she gets...

"Yes Man", Jim Carrey, and the psychology of Regret

you probably wonder where I get the ideas for things
to write about.

Two ways:
1. Reading
2. Observation of human behavior

I have found that the study of "persuasion" is like money
in the bank in terms of marketing success. So I read
about it often and pursue opportunities to learn more
about persuasion.

Under the umbrella-term...

All The Little Details.

I don't know about you but I have a tendency to work on
projects in fits and starts. Finally putting the
finishing touches on something is something I avoid
and put off.

I'm a master woodworker and build guitars from time to
time in addition to being a marketing guy... and in
building guitars at some point you have to come to
terms with the limitations of your skills, put the
lacquer on it,...