Paul Hancox

Over on my blog I've just posted why writing headlines for search engines like Google will get you more readers.

This is particularly important if your blog is new, with few subscribers. You want the search engine to be able to find your posts, and send them traffic.

So, at least while your blog is new, I strongly recommend putting Google first.

For every blog post you write, ask yourself what 4 or 5 keywords a person might need to find the information in the...

If you ever plan on doing any persuading, this should help you. Are you familar with the three main persuasive writing techniques? Aristotle came up with these over twenty centuries ago, and what's amazing is they work just as well today.

Technique #1 is called ETHOS. This is all about the actual indvidual who is attempting to persuade, and their credibility and reputation. We are going to heed someone with strong credibility much more than someone without.

The second...