Ryan Roxas

People who are most likely to express interest in your product or service make up your target market. The challenge of marketing lies in finding the people who are most likely to want what you're selling, and then getting them to buy.

Correctly targeting your market saves time, money and effort in your advertising. Using a common image, rather than spattering buckshot everywhere in the hopes of hitting your target, targeted marketing is like using a rifle: with repetition and focused...