Terry Kyle

Graphic Design Hertfordshire

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1. Capture a ‘reaction’ rather than an action. Photographs of buildings, inanimate
objects – even people, all too often have a flat, dull, ‘staged’ feeling to them. However, capturing someone or something reacting to an external action offers far more dramatic possibilities e.g. commuters in a hailstorm, a football player being tackled, flags in the wind etc. Imagine how much weaker the above images would be if the element of reaction to something was taken away.

2. One of...

Small Business Idea #1. During a credit crisis, the number of unpaid debts inevitably soars. The inventive solution of one Spanish debt collection business has resulted in a much higher debt repayment rate than conventional agencies (around 70%).

Their solution?

The ‘El Cobrador del Frac’ (“The Debt Collector in Top Hat and Tails”) – dresses its collectors as Hollywood villains, complete with a large black briefcase and his/her job title (‘Debt Collector’) emblazoned...