Tinkerbell

A few weeks ago, I asked several copywriters over in the copywriting forum if they would be interested in doing an "interview" for my blog.

What follows is a Q & A session with Jessalyn Coolbaugh - a freelance copywriter, marketing consultant and copy coach. Over the span of her 20 year career she has helped businesses make countless millions, and has helped a number of young and eager students to go on to become successful copywriters in their own rights.
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If you've looked into copywriting at all, I'm sure you've seen copywriting defined as "salesmanship in print". Now that's a valid definition, but I prefer my simpler one: writing to sell.

Anytime you write a piece where the entire purpose of the writing is to encourage someone to buy, whether they're to buy a product or buy onto your mailing list, or buy into whatever you want them to buy into (like pharmaceutical companies might want you to "buy into" flu season)...