zapseo

In the very excellent book, "Made To Stick" (next to Cialdini, probably one of my highest marketing recommendations), brother-authors Chip & Dan Heath describe how a set of words can frame, and make consistent, a company's position.

The example they use is SouthWest Airlines, and how SouthWest Airlines has this particular saw to evaluate what to do: "We Are THE Low-Cost Airline."

They describe how one employee's excellent suggestion was dealt with by using this particular saw.

What are your particular saws?

(I think this may be akin to something that was popular in the NLP community at one point: eliciting your "Virtual Question." I think it became less interesting when they figured out that most people have 1 of a few VQs. But I digress.)

It's akin to asking "What is your USP?"

You see, by being consistent, and by having a USP, people can visualize you; they can put you into a place in their set of resources that they know about.

Or (as I realize as I'm writing this, I'm not quite adequately paving the path that i wanted to go down.)

Because I really wanted to be a lot more general than that.

What are some of the words that empower your day and help you overcome the many obstacles we face in the way of the daily frustrations, delays, roadblocks, disappointments, etc.

Here are a few of mine.

I'll start off with one I got from Kevin Riley, when I asked why he was always entering into contentious threads talking about hamsters...LOL.

"Why fight when you can laugh?"

(Man, could that change your life, or what ?)

"The meaning of the communication is the response that it elicits."

(Thank you, Dr. John Grinder, for this one. Recently, a friend of mine missed work and I was asked about why she wasn't there. The comment was "it's not professional to not notify your employer." She responded that she HAD left a message on the voicemail and became a little defensive -- and a lot hostile -- that they didn't pick up their voicemail.

For some of you this may be a new concept (seems to be to her): message sent is NOT the same as message delivered. Both in data communications (where I spent several happy years working) and in human communication protocols -- getting the information that the message was delivered is a VERY important part of the communications loop. In data communications, there's a standard message that's sent by the receiver, called "ACK".
Sender --> "Here's My Message."
Intended Recipient "ACK"

If you don't get the ACK, sorry, you cannot blame the other party for not receiving your message. You MUST make sure the message was delivered, not just sent. Capice ?)

Okay, 1 more and I'm through for the moment (making this a happy 3):

You can either be responsible, or you can be a victim. If you choose to be a victim, you are powerless to change things.

************************

What does this have to do with Internet Marketing?

Everything. The way in which you frame your day will determine how successful you will be.

(And you ALL frame your day -- some of you consciously, probably most of your unconsciously. Those who are not achieving the success they desire, it is undoubtedly some unconscious frame, some unconscious priority. I know a few people (women, not too surprisingly) -- who find it difficult to be disciplined in their desire for making money online because they feel they must be there for their family. Far be it from me to say that family isn't important -- it is. But to what degree do you sacrifice your priorities, and, yes, your other responsibilities that you certainly have -- to "being there for your family"? And how much more could you be there for your family if you would choose to sacrifice a bit of "being there for them right now" vs. "being there for them later" (and, perhaps, in a better and more powerful way.)

Okay, speaking of responsibility -- got some client work to get back to.

Looking forward to your responses!

Live JoyFully!

Judy

60MinuteAffiliate

Hey Jude,

awesome insights.

I love this one:

Yep we ultimately choose our live, our destiny, our mindset, what we do with the curveballs that life throws at us.

Great food for thought.

Colleen :O)

cathyanderson

Great thoughts Judy,

I live each day as a "gift" and I make the very most I can of that day. So when I woke up today, I was very happy to be here. I put on smile on my face, and every day is bright!

zapseo

Thanks, Cathy!

That goes along with the "Every day above ground is a great day!"

Smiles are so important. So awesome.

It costs nothing (in money) to give every one we meet a genuine smile.

We do have to get out of our own baggage and recognize that there ARE other
people walking around, not just the sturm and drang of our personal dramas.

Such a simple act! And often with profound results.

Although, sadly, women do need to be careful with this where men are concerned.

But to just give someone a genuine smile -- it says to them "you're alive, you matter!"

We can quibble about what people are looking for, but ultimately, I think we are all looking for significance, to matter, to make a difference. Otherwise, what is the meaning of our lives? If our living has no effect on the planet, why are we here?

Okay...enough rambling for a beautiful Sunday morning!

Live JoyFully!

Judy

sakto

I am liking this too because when sometimes things does not work you are sucked into believing you are a victim of the circumstance instead of being responsible for it.

Eco Friendly Stuff | Because chic is tech...

mark z

Nice thoughts zapseo.
I like Walter Anderson quote (from his The Confidence Course):
"Smile.
Have you ever noticed how easily puppies make human friends?
Yet all they do is wag their tails and fall over."

shermanbir

In the area of the city i was raise in, life came cheap and getting into a fighht or fights was just part of daily life. But i had to rise above this trouble thinking by my peers. so I created my own way of thinking by saying>

"I rather be a live chicken... than a dead duck"

When my peers would ask me about the crazy saying after they stop laughing at me. I would tell them "Every chicken knows when its goose it cooked... meansing why die for something meaningless in life, because your emotions or since of false manhood so easily put you in harmsway.

Guess what? I found out some 20 years later that most did listen to what what Crazy Sherman had to say while they were still laughing at me. They told me how they continually watch me live my life by walking away from foolishness and trouble events happening towards me and around me.

they all nearly told me the same thing "they learn why they need to walk away from foolish pride, even when their own peers was watching them".

You are in charge of your life and respondible for your own actions... both the good, bad or ugly.

Shermaan B. Wright
Mr. Strategic Reader Extraordinaire

Ask the question\"WHY?\" and it will tell you the who, when, what, where and how of your prosperity

zapseo

Awesome stuff, Sherman.

That's a tough one for most people to learn, I think. Congrats on learning it early.

Alas, some of my words have come back to haunt me.

I just learned to today (well, just now would be yesterday) that a friend of mine's 17 year old grandson took his life about a week ago. Please keep Curtis and his family in your prayers.

Live JoyFully!

Judy

PS -- Maybe it is .... "The smile you give could be the life you save." I've certainly heard more than 1 person say this -- that their positive interaction with others while walking firmly down the road to self-destruction pulled them off that horrible road.