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Old 11-07-2009, 09:50 PM   #1
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Default I Sold Out - $20,720 in 10 Minutes

Call it selling out - literally . We sold 1,600 books in 10 minutes on Home Shopping Network this past Friday.

Just thought I'd share this video to inspire some people and show that Warriors do more than just sell digital products online.

They had me scheduled for two shows but had to cancel the second appearance because they had nothing left in stock.

The HSN staff is really good at selling. Look at the running total and see if you can spot the marketing triggers the host was using to boost sales:


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Old 11-07-2009, 09:53 PM   #2
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Default Re: I Sold Out - $20,720 in 10 Minutes

That's awesome!! Congratulations!

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Old 11-07-2009, 09:54 PM   #3
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Default Re: I Sold Out - $20,720 in 10 Minutes

Cool! congrats. You're going to print more, right?

Elegant, simple and clean Landing Page Templates for just $7.
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Old 11-07-2009, 09:59 PM   #4
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Default Re: I Sold Out - $20,720 in 10 Minutes

Quote:
Originally Posted by patJ View Post
Cool! congrats. You're going to print more, right?
Sure. There are many more in print but HSN only ordered 1,600 for that show.

They said that it went so well they're going to have me back on soon - probably before the holidays.

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Old 11-07-2009, 09:59 PM   #5
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Default Re: I Sold Out - $20,720 in 10 Minutes

Hey Ron - I promoted some of your sites and products in the past... just wondering - how did you get the hookup to be on HSN?

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Old 11-07-2009, 10:05 PM   #6
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Default Re: I Sold Out - $20,720 in 10 Minutes

Wow, Ron! Congratulations on your HSN success!

Any upcoming WSOs on how to get the HSN hookup?!

The sound on my computer isn't coming through for some reason right now, but I'm going to bookmark this and come back to watch the video for the marketing triggers.

See you at the Warrior Conference!
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Old 11-07-2009, 10:06 PM   #7
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Default Re: I Sold Out - $20,720 in 10 Minutes

Congratulations Ron! Inspiring!

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Old 11-07-2009, 10:09 PM   #8
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Default Re: I Sold Out - $20,720 in 10 Minutes

Ron! I hope you saved two for me . Congratulations man!

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Old 11-07-2009, 10:12 PM   #9
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Default Re: I Sold Out - $20,720 in 10 Minutes

Quote:
Originally Posted by winebuddy View Post
Hey Ron - I promoted some of your sites and products in the past... just wondering - how did you get the hookup to be on HSN?
It was hard work. I had to sleep with as many of the producers as possible. LOL. Just joking if my wife is reading this.

The book got media attention and became a best seller first. Then the publisher Simon & Schuster pitched the idea to the show. It was a good fit for their audience and already had a good sales record - so they gave it a chance on the show.

It really all comes down to people making decisions that affect other people's lives. The people making decisions are usually motivated by money. If you have a proven way for them to make more money, it's just a matter of getting it in front of them. If you can't do it yourself, you can find the person who can (publicist, agent, jv broker, etc).

The hard part is really coming up with the proven idea. Many Warriors already have. Once you do that, everything else is a lot easier. The opportunities for exposure are there if you go after it.

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Old 11-07-2009, 10:15 PM   #10
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Default Re: I Sold Out - $20,720 in 10 Minutes

Way to go Ron. HSN can sure move a lot of products. It has been many years ago now, but I worked in the distribution system of HSN at one time. It was just a constant stream of boxes going through that place, and we were only one of three centers at the time.

I hope they reschedule that second show for you. But next time take more books.

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Old 11-07-2009, 10:16 PM   #11
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Default Re: I Sold Out - $20,720 in 10 Minutes

Awesome job Ron!!!

Too bad security was so tight. I wanted to watch the filming of of it.

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Old 11-07-2009, 10:17 PM   #12
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Default Re: I Sold Out - $20,720 in 10 Minutes

Quote:
Originally Posted by Paula S View Post
Wow, Ron! Congratulations on your HSN success!

Any upcoming WSOs on how to get the HSN hookup?!
Maybe . But nothing ready to sell right now. WSOs have never been my focus. I've actually only done 2 of them since 2004 and one was free.

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Old 11-07-2009, 10:21 PM   #13
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Default Re: I Sold Out - $20,720 in 10 Minutes

Hey Ron,

Where did you get the content/recipes?

Massive Collection of Link Resources
Extreme On Page SEO
Indepth Guide to SEO/Link Tools and Automation
Much Much More..
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Old 11-07-2009, 10:26 PM   #14
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Default Re: I Sold Out - $20,720 in 10 Minutes

Quote:
Originally Posted by Kurt View Post
Hey Ron,

Where did you get the content/recipes?
Trade secrets my friend .

I had lots of help over the years - The Secret Recipe Forum

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Old 11-07-2009, 10:34 PM   #15
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Default Re: I Sold Out - $20,720 in 10 Minutes

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Originally Posted by Ron Douglas View Post
Trade secrets my friend .

I had lots of help over the years - The Secret Recipe Forum
Thanks Ron...A great example of exploiting User Generated Content.

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Old 11-07-2009, 10:35 PM   #16
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Default Re: I Sold Out - $20,720 in 10 Minutes

Great story. I find myself watching HSN just for the pitches. I have bought anything but they do a great job at selling to their target audience no doubt.

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Old 11-07-2009, 10:37 PM   #17
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Default Re: I Sold Out - $20,720 in 10 Minutes

I'm so happy for you Ron.
When I first came here a few years ago your posts stuck with me... Thanks!!

So sorry about all the producers you had to sleep with,,really sucks,, but hope they were hot and well worth it ;-)


Best to you, and a wonderful future!

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Old 11-07-2009, 10:38 PM   #18
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Default Re: I Sold Out - $20,720 in 10 Minutes

I'll say it one more time....

Ron is the man when it comes to publicity!

The next warrior event needs to have him speaking at it so he can break this PR stuff down to the rest of us.

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Old 11-07-2009, 10:39 PM   #19
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Default Re: I Sold Out - $20,720 in 10 Minutes

inspiring..man $20,720 in ten minutes thats = $2,072 per minute = $34.53 per second

If that is the gross, then I'll assume that some of that would still have to go to someone else (fees, taxes, cuts, etc.)..but still it's excellent.

Hey can you give me the name of the producers so I could sleep with them too!

Inspiring..

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Old 11-07-2009, 10:39 PM   #20
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Default Re: I Sold Out - $20,720 in 10 Minutes

Quote:
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So sorry about all the producers you had to sleep with,,really sucks,, but hope they were hot and well worth it ;-)
Ron or anyone else...If you have any problems with the above..I'm available as an outsourcer on a per project basis

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Old 11-07-2009, 10:44 PM   #21
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Default Re: I Sold Out - $20,720 in 10 Minutes

HSN has come a long way. I remember when they started in Clearwater. We could actually go in and pickup our orders. That was when they were just a local show. Then they went public and took off like a rocket. Stock split once or twice and the rest is history.

Ron you are something else man. I am amazed at what you have done with that book. Congrats. That has to be a nerve racking experience standing live in front of those bright lights and cameras.


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Old 11-07-2009, 10:50 PM   #22
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Default Re: I Sold Out - $20,720 in 10 Minutes

Quote:
Originally Posted by Jeremy Kelsall View Post
Ron or anyone else...If you have any problems with the above..I'm available as an outsourcer on a per project basis
LMAO. I'll keep that in mind Jeremy.

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- Discover how I sold 1.1 million books and ebooks CLICK HERE
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Old 11-07-2009, 10:54 PM   #23
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Default Re: I Sold Out - $20,720 in 10 Minutes

Quote:
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Ron you are something else man. I am amazed at what you have done with that book. Congrats. That has to be a nerve racking experience standing live in front of those bright lights and cameras.
Thanks Don. It's actually not that bad once you do it a few times. I didn't even rehearse for that segment. All you really have to do is have 3-5 points that you keep saying over and over.

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Old 11-07-2009, 11:04 PM   #24
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Default Re: I Sold Out - $20,720 in 10 Minutes

Great job Ron!

She is a really good salesperson.

All the best on future sales.

Rus
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Old 11-07-2009, 11:18 PM   #25
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Default Re: I Sold Out - $20,720 in 10 Minutes

Congrats, Ron, but I think you are selling yourself short. I've seen some interviews done by HSN and they don't just take anyone.

Those people know how to move products - but they choose the products carefully, too.

Hope they get more copies so you can put that pretty face on the tube again soon.

kay


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Old 11-07-2009, 11:26 PM   #26
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Default Re: I Sold Out - $20,720 in 10 Minutes

Quote:
Originally Posted by Ron Douglas View Post
Call it selling out - literally . We sold 1,600 books in 10 minutes on Home Shopping Network this past Friday.

Just thought I'd share this video to inspire some people and show that Warriors do more than just sell digital products online.

They had me scheduled for two shows but had to cancel the second appearance because they had nothing left in stock.

The HSN staff is really good at selling. Look at the running total and see if you can spot the marketing triggers the host was using to boost sales:

YouTube - America's Most Wanted Recipes Cookbook by Ron Douglas at HSN (2nd Appearance)

Can I get your autograph?

Wow, that's amazing. What fantastic results, you must be on cloud 9 for selling out so quickly.

I love the name of your recipe book too, very catchy.

Congrats on your success.

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Old 11-07-2009, 11:31 PM   #27
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Default Re: I Sold Out - $20,720 in 10 Minutes

Ron,
Congratulations!

I purchased your book last week from a Meijers store and was wondering how the heck
I could get you to sign it for me?

We did recreate the Hooters wings although to me there were a couple of ingredients
missing if you know what I mean!

Have a Great Day!
Michael

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Old 11-07-2009, 11:32 PM   #28
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Default Re: I Sold Out - $20,720 in 10 Minutes

Awesome man! Keep it up. Apart frm that its a lesson 4 all warriors who always tries 2 sell some "Make money online" stuff and e-books!!
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Old 11-07-2009, 11:35 PM   #29
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Default Re: I Sold Out - $20,720 in 10 Minutes

Great Job!

One of my good friends is currently pitching a recipe book and TV deal with Wal-Mart.

Ron, this is a great concept – A real winner!

Tom
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Old 11-07-2009, 11:37 PM   #30
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Default Re: I Sold Out - $20,720 in 10 Minutes

Congrats Ron! I'm glad I popped in to the forum today.
Was this a second time that you were on already? It was late September that you were on before wasn't it?

Doug
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Old 11-07-2009, 11:37 PM   #31
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Default Re: I Sold Out - $20,720 in 10 Minutes

Ron, congratulations! That's both phenomenal
and inspirational. I used to take calls for
ShopNBC and I know how quickly a hot
product sells out.

People would get on waitlists praying that
the product would come back.

It's awesome that you made such an
incredible amount of money.

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Old 11-07-2009, 11:48 PM   #32
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Default Re: I Sold Out - $20,720 in 10 Minutes

Ron, I watched all 10:30 min. of that video - my jaw steadily dropping!

AWESOME stuff. Thanks for sharing it.

And yes, the "marketing hooks" were helpful too.

Now, are you going to sell AUTOGRAPHED copies of your book as collectibles
- for $300 or $600 apiece?

See:

gapingvoid gallery

Seth Godin: Boxed Set

All success
Dr.Mani

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Old 11-07-2009, 11:56 PM   #33
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Default Re: I Sold Out - $20,720 in 10 Minutes

Dang drmani,

At least tell Ron he needs to practice a bit before he starts.
I wouldn't want him to get carpal tunnel.

He should start the signing process slowly by first signing my copy and
sending it to me to ensure his system is functioning properly.

They tell us to test, test, test right?

Have a Great Day!
Michael
Quote:
Originally Posted by drmani View Post
Ron, I watched all 10:30 min. of that video - my jaw steadily dropping!

AWESOME stuff. Thanks for sharing it.

And yes, the "marketing hooks" were helpful too.

Now, are you going to sell AUTOGRAPHED copies of your book as collectibles
- for $300 or $600 apiece?

See:

gapingvoid gallery

Seth Godin: Boxed Set

All success
Dr.Mani

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Old 11-08-2009, 12:01 AM   #34
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Default Re: I Sold Out - $20,720 in 10 Minutes

That's really cool.

HSN is in my hood. My folks were family friends with the original co-founder. I've run across a few people that work for HSN, and have some decision powers. I'll have to start thinking about what I could bring to the table

Nice work.
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Old 11-08-2009, 12:19 AM   #35
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Default Re: I Sold Out - $20,720 in 10 Minutes

Great job!
just wondering if happened again or just that one! my point is if it happened again then you're really doing something very nice.

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Old 11-08-2009, 12:23 AM   #36
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Default Re: I Sold Out - $20,720 in 10 Minutes

Grats Ron - That is soooo cool! Doing the show must have been a blast.
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Old 11-08-2009, 12:38 AM   #37
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Default Re: I Sold Out - $20,720 in 10 Minutes

I damn near spit out my Red Bull when you said
money so tight you couldn't afford to eat at olive garden.

Good marketing.

Daniel

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Old 11-08-2009, 12:51 AM   #38
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Default Re: I Sold Out - $20,720 in 10 Minutes

Quote:
Originally Posted by Daniel E Taylor View Post
I damn near spit out my Red Bull when you said
money so tight you couldn't afford to eat at olive garden.

Good marketing.

Daniel
You caught that huh? LOL

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Old 11-08-2009, 12:53 AM   #39
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Default Re: I Sold Out - $20,720 in 10 Minutes

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Originally Posted by drmani View Post
Ron, I watched all 10:30 min. of that video - my jaw steadily dropping!

AWESOME stuff. Thanks for sharing it.

And yes, the "marketing hooks" were helpful too.

Now, are you going to sell AUTOGRAPHED copies of your book as collectibles
- for $300 or $600 apiece?

See:

gapingvoid gallery

Seth Godin: Boxed Set

All success
Dr.Mani
Hey Dr. Mani, that might be worth trying. I'll let you know if Michael Mayo goes for it.

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Old 11-08-2009, 12:55 AM   #40
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Default Re: I Sold Out - $20,720 in 10 Minutes

Congratulations,
Wow! Watching that was awesome.
Best of luck to you.

Jim
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Old 11-08-2009, 12:57 AM   #41
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Default Re: I Sold Out - $20,720 in 10 Minutes

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Congrats Ron! I'm glad I popped in to the forum today.
Was this a second time that you were on already? It was late September that you were on before wasn't it?

Doug
Yeah, second time this fall. The other one is on YouTube also.

Hopefully next time I won't have to be there at 5am for show. I feel like the Rodney Dangerfield of HSN guests. LOL

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Old 11-08-2009, 12:58 AM   #42
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Default Re: I Sold Out - $20,720 in 10 Minutes

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Ron,
Congratulations!

I purchased your book last week from a Meijers store and was wondering how the heck
I could get you to sign it for me?

We did recreate the Hooters wings although to me there were a couple of ingredients
missing if you know what I mean!

Have a Great Day!
Michael
Michael, shoot me your address and I'll send you a signed copy.

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Old 11-08-2009, 01:00 AM   #43
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Default Re: I Sold Out - $20,720 in 10 Minutes

"It was hard work. I had to sleep with as many of the producers as possible."

First, that is so awesome Ron--deepest congrats!

But now for the serious part. I don't think the cookbook would sell here as a WSO, but if you ran an offer here for the mailing list of those babes you had to sleep with I'll bet you could make a killing. I'll buy the first one .

But really, that's s-o-o-o-o cool. And I'm sure it wasn't an accident--I know you worked hard (and smart) for it!!!
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Old 11-08-2009, 01:07 AM   #44
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Default Re: I Sold Out - $20,720 in 10 Minutes

1,600 books in 10 minutes. Awesome.

Get Unique Content Rich Website... I Will Build And Promote It For You (WSO)
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Old 11-08-2009, 01:12 AM   #45
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Default Re: I Sold Out - $20,720 in 10 Minutes

Congratulations !
Good work Mate.
Keep it up.
Seems to be a interesting & good earning work.
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Old 11-08-2009, 01:23 AM   #46
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Default Re: I Sold Out - $20,720 in 10 Minutes

Congratulations Ron! I guess I can write you into my brush with greatness list.

I'm wondering - did you decide to put this up hardcopy from the get or did you do a digital and convert it to hard copy?

Sal
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Old 11-08-2009, 07:27 AM   #47
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Default Re: I Sold Out - $20,720 in 10 Minutes

Quote:
Originally Posted by Michael Mayo View Post
Ron,
Congratulations!

I purchased your book last week from a Meijers store and was wondering how the heck
I could get you to sign it for me?

We did recreate the Hooters wings although to me there were a couple of ingredients
missing if you know what I mean!

Have a Great Day!
Michael
LOL!!!! Not fair!! I spit my drink at the screen...LOL

Action is the foundational key to all success. - Pablo Picasso
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Old 11-08-2009, 07:31 AM   #48
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Default Re: I Sold Out - $20,720 in 10 Minutes

Would HSN be an avenue to get on the other shopping shows like QVC or do they have an exclusive? Just wondering how that works.

Action is the foundational key to all success. - Pablo Picasso
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Old 11-08-2009, 07:45 AM   #49
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Default Re: I Sold Out - $20,720 in 10 Minutes

Quote:
Originally Posted by Daniel E Taylor View Post
I damn near spit out my Red Bull when you said money so tight you couldn't afford to eat at olive garden.
No Red Bull on my end... but I did have to work hard to contain my grapefruit juice...

Very nice play with the restricted-info KFC recipe too

I wonder if they artificially accelerate the sales counter as it nears the end of the spot or if that's an accurate reflection of how many people are buying.

In any case, really cool and congrats.

Man I could eat some buffalo wings now.

Gil-Ad

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Old 11-08-2009, 07:52 AM   #50
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Default Re: I Sold Out - $20,720 in 10 Minutes

I loved watching the ticker start off going up one by one and than towards the end seeing it jump 4 and 5 books sold a second!

Way to go, Ron!

Zach
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