Effective Internet Advertising

jerry1952 · 10-02-2008, 06:15 AM

Internet advertising and internet marketing are in full bloom, and growing by leaps and bounds. No matter where you go on the net, you see ads that bombard you to call now, buy now, read now, etc now. How does one compete with this explosion of internet ad noise? How do you make YOUR voice heard in this tremendous cacophony?

The solution is very simple, if you follow some very basic rules and guidelines.

The first thing to practice is focus your campaign. Being too scattered creates less control which leads to even less results. Most internet entrepreneurs are involved in some form of team marketing, or perhaps looking to recruit or sell some kind of product. A very powerful form of advertising is the classified ads. Examples of very high traffic websites are craigslist.com and backpage, com. These two websites, alone, see millions of visitors every month. You would be crazy NOT to utilize them as a resource.

Once you have decided where to advertise, the next step is: How do you do it. For that, I offer you that age old sales mantra called: KISS (Keep It Simple Stupid). How often have you seen an ad that goes on and on, trying to sell you on a product or idea? These ads get ignored on a very regular basis. The goal of your ad should NEVER be to sell your product. Instead, your ad should pique the reader’s curiosity so that they will click on your link and go to your website. Let your WEBSITE sell your product! Your ad’s goal is only to create the interest to find out more information. DON'T SELL YOUR PRODUCT!

Here’s another fact. The vast majority of people who surf the net are basically lazy. They do not want to spend a lot of time reading. In fact, many times, they are just scanning to find something that grabs them. They want the information in bite size doses. Create your ad with that in mind, so that they will see it, and then click on your link. A good rule is keep your ad to no more than 5 -9 lines and always double space after each line. The less Grey the reader sees and the more white, the better your chances are of them to read your entire ad.

Finally, more times over equals familiarity. Create an ad campaign where the reader sees you ad on a continuing basis. This means REPETITION. An ad done once, and never repeated is lost in the mob. A good rule of thumb is to re-post your ad every few days, in the same classified section. You may want to experiment with two or three different headlines and copy, but be prepared to follow up and re-post again and again.

So remember, keep your ads simple. Keep them to the point. Don’t try to sell anything but the desire to get more information. Follow up and repeat, again and again. If you follow these simple steps, you will see a truly marked improvement of results to your ads. Most importantly, many more hits on your website, and that's your ultimate goal in advertising, right?

vorales · 10-04-2008, 03:38 AM

Quote:

Originally Posted by jerry1952

Internet advertising and internet marketing are in full bloom, and growing by leaps and bounds. No matter where you go on the net, you see ads that bombard you to call now, buy now, read now, etc now. How does one compete with this explosion of internet ad noise? How do you make YOUR voice heard in this tremendous cacophony?

The solution is very simple, if you follow some very basic rules and guidelines.

The first thing to practice is focus your campaign. Being too scattered creates less control which leads to even less results. Most internet entrepreneurs are involved in some form of team marketing, or perhaps looking to recruit or sell some kind of product. A very powerful form of advertising is the classified ads. Examples of very high traffic websites are craigslist.com and backpage, com. These two websites, alone, see millions of visitors every month. You would be crazy NOT to utilize them as a resource.

Once you have decided where to advertise, the next step is: How do you do it. For that, I offer you that age old sales mantra called: KISS (Keep It Simple Stupid). How often have you seen an ad that goes on and on, trying to sell you on a product or idea? These ads get ignored on a very regular basis. The goal of your ad should NEVER be to sell your product. Instead, your ad should pique the reader’s curiosity so that they will click on your link and go to your website. Let your WEBSITE sell your product! Your ad’s goal is only to create the interest to find out more information. DON'T SELL YOUR PRODUCT!

Here’s another fact. The vast majority of people who surf the net are basically lazy. They do not want to spend a lot of time reading. In fact, many times, they are just scanning to find something that grabs them. They want the information in bite size doses. Create your ad with that in mind, so that they will see it, and then click on your link. A good rule is keep your ad to no more than 5 -9 lines and always double space after each line. The less Grey the reader sees and the more white, the better your chances are of them to read your entire ad.

Finally, more times over equals familiarity. Create an ad campaign where the reader sees you ad on a continuing basis. This means REPETITION. An ad done once, and never repeated is lost in the mob. A good rule of thumb is to re-post your ad every few days, in the same classified section. You may want to experiment with two or three different headlines and copy, but be prepared to follow up and re-post again and again.

So remember, keep your ads simple. Keep them to the point. Don’t try to sell anything but the desire to get more information. Follow up and repeat, again and again. If you follow these simple steps, you will see a truly marked improvement of results to your ads. Most importantly, many more hits on your website, and that's your ultimate goal in advertising, right?

Hi Jerry,

Good infor about advertising. I am now doing some research for good ads and your thread has given me a lot of infor.

SEO-IM7 · 10-06-2008, 09:30 AM

Hey Jerry1952

Yeah, i agree, some good infomation. People do tend to scan pages instead of reading the entire copy.

SEO-IM7

ivana · 10-09-2008, 03:03 AM

great info, grab the readers attention, I found that a first sentence in my article's is the most important, if it does not make them wonder what is in the rest, I can say good bye to that visitor!

John Derrick · 10-11-2008, 09:25 PM

One of the reasons for this is that people are inundated with information

The average person has more information input in one day than someone in the 1800's had in month or maybe even a year.

Combine that with how little free time we all have and you get skimmers.

I skim most things to determine if it's worth my time to read fully.

Norma Holt · 10-12-2008, 12:25 AM

Hi Jerry, welcome to the forum. It is interesting that you are choosing to share your observations of how people respond to one's ads. I like this comment:

Quote:

The vast majority of people who surf the net are basically lazy. They do not want to spend a lot of time reading. In fact, many times, they are just scanning to find something that grabs them. They want the information in bite size doses. Create your ad with that in mind, so that they will see it, and then click on your link. A good rule is keep your ad to no more than 5 -9 lines and always double space after each line. The less Grey the reader sees and the more white, the better your chances are of them to read your entire ad.

If I can add to it and say that a web site should be easy to read, easy on the eyes and written in simple terms. I am sick of sites that have dark background and colored writing that strain my eye muscles in an attempt to read what is on it. Often I just guess or turn off the site.

10-02-2008, 06:15 AM	#1
jerry1952 Warrior Member Join Date: Oct 2008 Location: New York City Posts: 9 Thanks: 0 Thanked 1 Time in 1 Post	Effective Internet Advertising Internet advertising and internet marketing are in full bloom, and growing by leaps and bounds. No matter where you go on the net, you see ads that bombard you to call now, buy now, read now, etc now. How does one compete with this explosion of internet ad noise? How do you make YOUR voice heard in this tremendous cacophony? The solution is very simple, if you follow some very basic rules and guidelines. The first thing to practice is focus your campaign. Being too scattered creates less control which leads to even less results. Most internet entrepreneurs are involved in some form of team marketing, or perhaps looking to recruit or sell some kind of product. A very powerful form of advertising is the classified ads. Examples of very high traffic websites are craigslist.com and backpage, com. These two websites, alone, see millions of visitors every month. You would be crazy NOT to utilize them as a resource. Once you have decided where to advertise, the next step is: How do you do it. For that, I offer you that age old sales mantra called: KISS (Keep It Simple Stupid). How often have you seen an ad that goes on and on, trying to sell you on a product or idea? These ads get ignored on a very regular basis. The goal of your ad should NEVER be to sell your product. Instead, your ad should pique the reader’s curiosity so that they will click on your link and go to your website. Let your WEBSITE sell your product! Your ad’s goal is only to create the interest to find out more information. DON'T SELL YOUR PRODUCT! Here’s another fact. The vast majority of people who surf the net are basically lazy. They do not want to spend a lot of time reading. In fact, many times, they are just scanning to find something that grabs them. They want the information in bite size doses. Create your ad with that in mind, so that they will see it, and then click on your link. A good rule is keep your ad to no more than 5 -9 lines and always double space after each line. The less Grey the reader sees and the more white, the better your chances are of them to read your entire ad. Finally, more times over equals familiarity. Create an ad campaign where the reader sees you ad on a continuing basis. This means REPETITION. An ad done once, and never repeated is lost in the mob. A good rule of thumb is to re-post your ad every few days, in the same classified section. You may want to experiment with two or three different headlines and copy, but be prepared to follow up and re-post again and again. So remember, keep your ads simple. Keep them to the point. Don’t try to sell anything but the desire to get more information. Follow up and repeat, again and again. If you follow these simple steps, you will see a truly marked improvement of results to your ads. Most importantly, many more hits on your website, and that's your ultimate goal in advertising, right?
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10-06-2008, 09:30 AM	#3
SEO-IM7 Active Warrior Join Date: Oct 2008 Posts: 54 Thanks: 0 Thanked 1 Time in 1 Post	Re: Effective Internet Advertising Hey Jerry1952 Yeah, i agree, some good infomation. People do tend to scan pages instead of reading the entire copy. SEO-IM7

10-09-2008, 03:03 AM	#4
ivana Full Time Affiliate War Room Member Join Date: Dec 2007 Location: Around the World Posts: 794 Blog Entries: 5 Thanks: 99 Thanked 93 Times in 47 Posts Social Networking Contact Info	Re: Effective Internet Advertising great info, grab the readers attention, I found that a first sentence in my article's is the most important, if it does not make them wonder what is in the rest, I can say good bye to that visitor!
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10-11-2008, 09:25 PM	#5
John Derrick Advanced Warrior Join Date: Jan 2008 Location: Washington State, USA. Posts: 514 Thanks: 9 Thanked 12 Times in 9 Posts Contact Info	Re: Effective Internet Advertising One of the reasons for this is that people are inundated with information The average person has more information input in one day than someone in the 1800's had in month or maybe even a year. Combine that with how little free time we all have and you get skimmers. I skim most things to determine if it's worth my time to read fully.
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