Loren Woirhaye

Hi folks. I write emails several times a week to some "opportunity seeker"
lists. Time and again I have found that the key to getting and keeping
people involved and interested in buying is to send out emails like this
one.

Feel free to swipe it. Just make sure you go over it to make sure it
rings true for what you are doing.

subj: we all do it...

body:

...make excuses, that is.


hi Guido,

I have a friend... totally sweet guy - who is so
buried in excusitis he cannot see a way to get
out of his current situation.

Now my friend has a lot of sa!es experience - but
for the last 5 or more years he has been pounding the
city pavement, going door-to-door, getting yelled
at and getting doors slammed in his face...

...to sell curb painting.

Curb painting. You know the guys that paint your
address on the curb for $20? That's my friend.
He sells the service, this other guy paints the
numbers.

They are lucky, and I mean lucky, to get $100 a day
each doing this... yet because it's something my
friend has been doing for a while and he is used
to it he keeps doing it - all the while professing
that he "wants" to earn more and get off his feet...

Yet the un-fulfilling, unprofitable, hard-on-your-body
work he is doing is, perversely, within his comfort
zone. As twisted as it may seem he is unable to
actually take action and create the movement towards
a more meaningful, easier, more m0ney-making way of
life.

Weird?

You bet it is. My friend is an extreme case. He's
genuinely suffering. He's in his 50s and his body
is getting wrecked with what he is doing. His case
is not so extreme as the woman who stays with a guy
who beats the crap out of her - but it represents
the same sort of boxed-in thinking.

You've probably heard this stuff before. It's a common
thread running through all the personal development
books you've looked at - books like "Think and Grow
Rich"- which, as dated as it is in some ways, is
still as concise and relevant in most of the ways
that matter today.

Robert Ringer wrote a book called "Action - Nothing
Happens Until Something Moves" - it's all right there
in the title. You won't see any kind of positive
change in your life or income unless you take
action and move in the right direction.

You don't have to get the direction perfect - or even
have a real clear idea of where you are going... just
the desire to move forward and the will to start doing
something about it.

I suffer from inertia too. There are all kinds of
things that are on a back-burner for me. It's
not like you have to be this crazy Type-A person to
succeed in your own business but you do have to create
motion on an ongoing, daily basis. I'm a highly
easygoing person but I set goals and get to them
in a roundabout way - so I can understand what my
friend is going through...

It's just that sometimes the forward MOTION is so
slow it's not actually happening at all.

One symptom of this is Excusitis and all it's
variations like:

"I'm getting ready to get started"
"I'm still getting the information I need to make a decision"
"It's not a good time because of the economy"
"It's not a good time because of XYZ"

The time is never perfect! You will never be perfectly
ready to start anything! The difference between people
who get results and people who don't is simple...

It's courage.

It takes courage to put yourself on the line and
take on a challenge. Yet that is exactly how successful
people in all areas of life operate. They take
on new challenges not only to succeed, but to also
fail and learn and correct their course until
they figure out how to succeed.

This is why success is said to be a journey, not
a destination.

I know you are afraid of failure. I know you are
afraid you aren't good enough, or smart enough to get
what you really want - a life of f!nancial security -
your own business you can run from home and where
you answer to no one but yourself.

There is no time like now to start moving towards
getting results. How long are you going to wait?


I'm here to help you.

Call me.

vicone

That's well done. If you have a collection of them you could offer them as a WSO.

Ivan

Loren Woirhaye

thanks Ivan. I never thought about selling emails as
a WSO.

Preben Frenning

Great email there! However, I think it's a tad too long.
I get loooong promo emails all day long, So I won't even bother reading a single one. As well as I am on more than one list.

But I think it is great that you motivate them. Then after a while, if they're successful and follow your advice, they will realize that you really helped them and stay subscribed for ever.

Unless you start sending them loads of promo though =P

Thanks for sharing! - And good luck on the WSO!
- Preben

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Traffic101

Yeah, does anyone know where I could find info on what to say or build in an ezine? I'm new to writing an ezine and could really use some guidelines.

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Loren Woirhaye

Kevin,

My friend? He has no computer but he is real.

I've offered him a job selling on the phone for me
but because he had no computer to understand the
product he retreated into "I can't do that - I don't
know anything..."

Thanks for the suggestion about putting it on the
main forum. Maybe I will.

Traffic101

Malibu

So if I were to use this email in say an ezine, I would put a little promo at the bottom?

Otherwise great email, I can totally relate about being afraid to start something.

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Loren Woirhaye

Yeah Traffic. Do that. Change it around if you want so
it reflects your voice if you need to. It's not even that
highly-developed - it just flowed out and when I read it
back later I thought it had a ring of truth to it - because
we all procrastinate and make excuses in some area of
our lives... so it's not like I'm saying I don't do the same
thing - I'm saying that we don't grow unless we take risks
and force ourselves to sink or swim - at least try.

intrepreuner

Thanks. I'll definitely use this technique.

Tim

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