Case Study: Offline marketing brings in $6116 every month!

Jeremy Kelsall · 01-19-2009, 01:59 AM

haha

Something else kind of funny/disturbing...

I just ran a Google on his name and BHW and the info that he posted here was posted there by a completely different person....

The kicker is, JayMartins replied in the thread and even thanked the guy I think lol

Michael Silvester · 01-19-2009, 02:37 AM

Hey Bev,

This Strategy sounds awfully familiar!

Take Care,

Michael Silvester

Lloyd Buchinski · 01-19-2009, 04:34 AM

Just as far as the business idea goes, I wouldn't even try to sell
hosting for $11 a month when quality hosts are charging about
a quarter that for unlimited domains. (eg hostpc.com) I suppose
offering something for free is a good way to get people's attention
but before committing to that kind of expense I would certainly
research hosting a bit. I can't see a stampede of people who don't
do that wanting to get in on the bargain.

But I do have to admit it sounded good at first.

Jenna Paulson · 01-19-2009, 04:45 AM

I like the idea of this, but i can see the problems down the line with updating or changing the site around, even if you said the customer would have to pay more for this. I would expect people want a customized site for peanuts.

They may just get frustrated and cancel the hosting ac, as they just dont need the site or see benefit from it.

Also, its 2009 not 2000, so people can blog for free at blogger etc, so why pay $10 a month?

marciayudkin · 01-19-2009, 06:28 AM

Quote:

Just as far as the business idea goes, I wouldn't even try to sell
hosting for $11 a month when quality hosts are charging about
a quarter that for unlimited domains.

You're overlooking something important:

This offer is going to people who are not savvy about the web (if they were, they'd already have a web site) and who wouldn't have a clue what the going rate is for web hosting.

If you come across as credible and the offer is affordable, you'll make sales even if your rate is ten times the going rate.

Marcia Yudkin

JayMartins · 01-19-2009, 06:49 AM

Quote:

Originally Posted by Dan Sherman

So are you just full of it? If not, why the discrepancy in numbers?

I rushed the original post - those on the other site are my friends (I say friend but he is actually in on this 50:50) figures for this venture. You guys don't miss a thing do you. I was actually going to totally re-write the original post but didn't have the time. I've actually been helping various people via PM on here and this has taken up a lot of my time.

As for an example of my site - give me a second - I started the thread on FRIDAY, it is now MONDAY! I don't know about you but I don't work on weekends.

Quote:

Originally Posted by Jenna Paulson

They may just get frustrated and cancel the hosting ac, as they just dont need the site or see benefit from it.

Also, its 2009 not 2000, so people can blog for free at blogger etc, so why pay $10 a month?

Each site is on Wordpress and has a few tweaks for SEO - so they should be seeing benefits. They also get professional e-mail which as you may know is useful. If they want to cancel they can but it's a lot more hassle for them to arrange all this themselves. The 'blogger' comment is so stupid I shouldn't have to explain it - go on the street and ask 10 people if they know about 'blogger' - I know here in the UK less than 1 in 10 would know of it - plus I'd even reconsider my choice on a business if they used a free blogging service and Hotmail e-mail account.

If you want to take something from my post then do it, you're welcome. But if people are going to pick it apart and try and find ulterior motives then you're most probably wasting your time - work on your business, help others and enjoy life!

Michael Nguyen · 01-19-2009, 07:08 AM

Hi there JayMartins, How do you handle the paypal transactions ?
How do you monitor whos paid or not ? Is there such a thing on paypal
that tells you whos unsubscribed ?

Thanks

Scot Standke · 01-19-2009, 07:25 AM

Quote:

Originally Posted by michael_nguyen

Hi there JayMartins, How do you handle the paypal transactions ?
How do you monitor whos paid or not ? Is there such a thing on paypal
that tells you whos unsubscribed ?

Thanks

Michael,

PayPal sends you a notification every time someone sends you a payment,
every time someone signs up for a subscription and every time someone
cancels a subscription.

Scot

JayMartins · 01-19-2009, 07:25 AM

Hey Michael,

PayPal deals with the majority of them and they send an e-mail for new subscriptions and canceled subscriptions. We have all the date they started there subscription, and all there other details, in an Excel spreadsheet - not ideal but with a spreadsheet for each day and only on average 20 payments to manually check each day (plus some new additions added) it doesn't take much work.

Timothy Wright · 01-19-2009, 07:30 AM

Quote:

Originally Posted by JayMartins

I rushed the original post - those on the other site are my friends (I say friend but he is actually in on this 50:50) figures for this venture. You guys don't miss a thing do you. I was actually going to totally re-write the original post but didn't have the time. I've actually been helping various people via PM on here and this has taken up a lot of my time.

As for an example of my site - give me a second - I started the thread on FRIDAY, it is now MONDAY! I don't know about you but I don't work on weekends.

If you want to take something from my post then do it, you're welcome. But if people are going to pick it apart and try and find ulterior motives then you're most probably wasting your time - work on your business, help others and enjoy life!

So which of the posts reflects the real numbers? Is it your WF or Black Hat World post?

Michael Nguyen · 01-19-2009, 07:40 AM

Thanks Scot and Jay for replies.
Any advice on dealing with paypal ? We've all heard of stories where paypal seem to suspend account when constant money is coming in.
Do you on the 10th day order the domain ? That takes about 2 days to propgate right ? so really they get the website in the 12th day ?

Damn why am I even thinking about this lol paralysis by analysis.
I think I'll have a try, this business model is a piece of cake ! thanks

xlfutur1 · 01-19-2009, 07:45 AM

This concept sounds really good in theory, but if you are dealing with newbies who have to learn wordpress to post any content, I think that dealing with questions on how to do stuff would be overwhelming.

A camtasia video alone is not going to teach them all the ins and outs of wordpress. Even if each client had one question per week about how to do something on their site, that would be 550 questions per week. And if they had one question per day? forget about it.

JayMartins · 01-19-2009, 07:45 AM

Quote:

Originally Posted by Genesis

So which of the posts reflects the real numbers? Is it your WF or Black Hat World post?

This one is total. BHW is my colleagues.

Regarding PayPal - you're correct, using them is a huge risk. We've tried to get new customers onto a 'standing order' - they sign a quick form, take it to bank and then the money is taken straight from there bank account every month automatically - but not many people like this method.

Michael Nguyen · 01-19-2009, 07:56 AM

I read a suggestion sometime ago, such as notifying paypal before hand etc

Dan Sherman · 01-19-2009, 10:29 AM

Your colleague who uses the same name? I don't buy it.

As for those asking what's in it for him to lie... Think about how many times you've seen someone new come to the warrior forum, post a fantastic story of success that seems totally achievable for anyone reading, and quickly follow up with a WSO. They build up hype, and leave with a tidy bundle of cash in their pocket in short order.

I've only been registered here for a few short months, but I've already seen it happen several times. If that's not Jay Martins, and I'm making an example out of the wrong guy, I apologize. I just get tired of seeing people get taken for a ride.

jmidas · 01-19-2009, 11:03 AM

Jay, nice work. Congratulations on finding an effective way to build a business for yourself.

Question on the domains you register:

1)Do you absorb the cost of registering the .com domain? It looks like you may be in the hole 10-15 dollars for each free sign up until they pay 1 or 2 months? Also, how many (what %) don't convert to paying after day 10?

2)When you register the domain, do you register it in your name or the clients name?

Scott Hewitt · 02-03-2009, 07:13 PM

Hey Jay I saw your post about the offline biz and I love the concept.Also I am looking for someone to produce a squeeze page for me .Do you have any I could look at to get an feel for your work?Thanks-Scott

rhondaklewis · 02-03-2009, 10:22 PM

Do you have the video yet. I am more of a visual learner then being able to comprehend what I read. I would have to read it at least 5 times or more.
Rhonda

Preben Frenning · 02-27-2009, 05:26 AM

Quote:

Originally Posted by rhondaklewis

Do you have the video yet. I am more of a visual learner then being able to comprehend what I read. I would have to read it at least 5 times or more.
Rhonda

I would recommend reading it 5 times more then

After all, it looks like it might take some time to get the video.

I think it will work well if you carefully plan what should be included in the websites you make.

So if you plan on changing permalinks,installing a few plugins, and customizing a bit, I think it would be smart to create a "recipe".

Steps 1-8 for creating a website. Then everyone will get the same, and it will get burned into your memory so you can do it faster and faster.
Eventually you might create a script to do this for you which = extremely fast website creation.

I also think I will be able to get almost 1,000 customers within a month if I try.

Now I don't care about "the numbers" people are nagging about here, as this technique works fine by itself already.

My only addition would be some sort of referral competition.
So for people who are new to this, and are struggling to get customers, do this:

1.Install some sort of affiliate/referral/membership script on your website with a members area, and functional tracking.

2.Get 20-50 customers. - So you will have a powerful affiliate force, as well as you will be able to weed out bugs etc. from your system by this time

Now comes the fun part...

3. Arrange a referral contest! - 1.st prize: ipod nano 16gb, or an iphone or something similar.
2.nd - something cool as well.
3rd-5th: Completely free website. ( Even free hosting)
6th-10th: A "make money online" ebooks with affiliate links in

Rules: To be able to win the 1st and second prize, you will need to refer at least 10 customers.
To even qualify for the contest itself, you will need 2 referrals.

4. Set a time limit for the competition. E.g. 1-2 months, or until you have 1000 customers. - Whichever comes first.

5. Create ready-made emails, facebook messages etc. - Create MANY of them, so all they will have to do is cut'n paste. ( Remember, they aren't used to the whole affiliate thing)

6. The last thing to do, is email them. ( You have them in a list, right?

)

Tell them that you only have 20-50 customers by now, and the ipod will be EASY to get - as long as you start out early. Now show them your affiliate material, and they will start promoting you!
Then, each time you get a new client, remind them of the competition, and how easy it is to win.

Now you can get as many customers you want! - for only a few houndred dollars

(It's fast too!)

I hope this will be useful to everyone who actually try out this business model.

- Preben Frenning

P.S. Did I smell WSO?

SlickSki · 02-27-2009, 05:35 AM

I was about to say nice one. Looks like you're in the money but now it appears there's a massive exaggeration going on. Oh well!

visitsingapore · 02-27-2009, 05:49 AM

Well..Cpanel is indeed easy to install, but you must be having a full dedicated server.

I thought some reseller hosting does not provide the WHM for you to install?

With WHM, you can access the root account to install other software too

Preben Frenning · 02-27-2009, 06:13 AM

Quote:

Originally Posted by SlickSki

I was about to say nice one. Looks like you're in the money but now it appears there's a massive exaggeration going on. Oh well!

Did you mean my referral competition?

I'm sorry, but that is 100% doable. - Provided you are able to create that many websites in such little time.

Just imagine half of your customers have 300+ friends on facebook and really want an ipod nano...

I think it will be easy to get that amount of customers.
And John also states that word of mouth generates many of thier customers.

drkellogs · 02-27-2009, 06:48 AM

LOL...

600 customers who are COMPLETE newbies at the Internet and **ONLY** 30 mins of customer service a day for his hosting / reseller business.

THAT is some funny ****.

Preben Frenning · 02-27-2009, 06:53 AM

That is totally doable if you consider a few factors.

1. Probably very few of them uses their website daily.
2. If they state something about support in their terms, it might reduce it by a lot.
3. They might have a lot of "FAQ" videos to reduce support times.

But it sounds very little for 600 customers anyways.
When I start, I will definately outsource support to the Phillipines or something. - Even though I live in Norway =P

negropay · 02-27-2009, 06:58 AM

The idea is a great one but will only be useful to those who want work both online and offline .

Some internet marketers really want to stick to working offline only as a deliberate strategy. A wonderful idea any way .Thanks for the free tips

StealthA00 · 02-27-2009, 09:32 AM

Yes, thank you for this post. Very inspiring. Last night, I was out having drinks with friends -- met a local business owner and talked to him about the advantages of a smart website -- and he became my 4th offline customer.

I wanted to ask you one question,

You said you are using free themes. Do you find these free themes at wordpress.org? Or a combination of places?

I ask, because I'd feel funny selling a website based off of a free theme -- I imagine you leave the theme's credits in the Footer? This is what bothers me about using free themes for clients -- having to leave the theme designer's contact info.

Preben Frenning · 02-27-2009, 09:36 AM

Quote:

Originally Posted by StealthA00

Yes, thank you for this post. Very inspiring. Last night, I was out having drinks with friends -- met a local business owner and talked to him about the advantages of a smart website -- and he became my 4th offline customer.

I wanted to ask you one question,

You said you are using free themes. Do you find these free themes at wordpress.org? Or a combination of places?

I ask, because I'd feel funny selling a website based off of a free theme -- I imagine you leave the theme's credits in the Footer? This is what bothers me about using free themes for clients -- having to leave the theme designer's contact info.

Don't worry about that. You charge way too little to design a custom template etc.for them.
PLUS, you customize it anyways. If you need themes, just type in "wordpress themes" in google, and you'll get plenty ;o)

And if it really bothers you to use free templates, simply search for "cheap wp templates" etc. and purchase them. I have seen several websites selling themes, and I'm sure some of them will allow you to remove the link to their website for some price.

Sheila · 02-27-2009, 10:20 AM

Love the concept. Quick. Easy. To-the point. Thanks for the post.

Eric Stanley · 02-27-2009, 10:25 AM

Quote:

Originally Posted by drkellogs

LOL...

600 customers who are COMPLETE newbies at the Internet and **ONLY** 30 mins of customer service a day for his hosting / reseller business.

THAT is some funny ****.

Agreed. Out of 600 assumed websites, not one example? I understand 'not working on the weekends,' but taking 2.5 seconds to post a URL of one of the 600 sites is a bit alarming. Either you're trolling or subtly plugging ResellerZoom.

jasonl70 · 02-27-2009, 10:51 AM

Quote:

Originally Posted by xlfutur1

This concept sounds really good in theory, but if you are dealing with newbies who have to learn wordpress to post any content, I think that dealing with questions on how to do stuff would be overwhelming.

A camtasia video alone is not going to teach them all the ins and outs of wordpress. Even if each client had one question per week about how to do something on their site, that would be 550 questions per week. And if they had one question per day? forget about it.

well, i got a domain for my 10 year old, installed wordpress on it, and made a template for him.. i spent a few minutes showing him how to post, and he's been managing it just fine for several months now..

he's figured out how to add new categories, embed his favorite youtube videos, embed flash games, and even has iframed some stuff in. I didnt' show him ANY of this.

Quote:

Originally Posted by Eric Stanley

Agreed. Out of 600 assumed websites, not one example? I understand 'not working on the weekends,' but taking 2.5 seconds to post a URL of one of the 600 sites is a bit alarming. Either you're trolling or subtly plugging ResellerZoom.

well, let's be honest - hardly ANYONE here ever show's sites. This includes the offline guys not showing their customer sites.

BTW, yahoo still charges $20 a month for hosting a single domain. I have a client who has 4 sites with them, paying that 20 bucks per month for each one!

michaelzenga · 02-27-2009, 11:04 AM

That is a really slick idea.

w123 · 02-27-2009, 12:37 PM

This is a neat business strategy with some good tips from others! Thanks.

daj · 02-27-2009, 01:09 PM

Funny how the JayMartins guy never came back to show proof of anything, and all of you give him praise. This idea sounds great, but I have doubts the numbers listed, would ever be that high in practice, unless you do a lot of advertising!

I also feel it's false advertising to tell someone in an advertisement, they can, "Get a free website today", but when they call or email you, you pitch them the $11 a month for hosting plan.

I feel a better way to go about it, is to be honest with the potential customer, and have them pay the whole year upfront since it's still rather cheap for them. "Get a free website, and free support if you buy hosting for $120 a year (no other fees!)". I like that pitch a lot better. I personally don't like paying monthly payments on anything.

jasonl70 · 02-27-2009, 01:29 PM

before i defend the original poster too much, I would like to say that I also think the conflicting numbers ARE questionable..

Quote:

Originally Posted by daj

I also feel it's false advertising to tell someone in an advertisement, they can, "Get a free website today", but when they call or email you, you pitch them the $11 a month for hosting plan.

I don't really have a problem with that... any website will require hosting. As a matter of fact, the only people I have ever heard complain about this sort of approach was IM'ers..

Quote:

Originally Posted by daj

I feel a better way to go about it, is to be honest with the potential customer, and have them pay the whole year upfront since it's still rather cheap for them. "Get free hosting, a free website, and free support for $120 a year (no other fees!)". I like that pitch a lot better. I personally don't like paying monthly payments on anything.

umm, $120 isn't free.. and the small recurring monthly payment is a great model to consider if you can limit any support expectations. As anyone who's tried affiliate sales for web hosting can tell you - hardly nobody signs up for the full year of hosting if they have the monthly option.

metaphors · 02-27-2009, 03:02 PM

My question to the OP is regarding what was said about refunds if the setup is free and hosting is paid monthly then exactly what do you refund money for the previous month? all that they have paid so far?
Please advise.

daj · 02-27-2009, 09:10 PM

Quote:

Originally Posted by jasonl70

umm, $120 isn't free.. and the small recurring monthly payment is a great model to consider if you can limit any support expectations. As anyone who's tried affiliate sales for web hosting can tell you - hardly nobody signs up for the full year of hosting if they have the monthly option.

I messed up on that part, and change the phrase.

Preben Frenning · 02-28-2009, 09:47 AM

Hey, this isn't scamming.
When advertising your service, you offer free webdesign. Hosting and other costs will of course be on top of that.

The beauty of this, is that many people will call you to get a free website, with a 100% free website in mind. They probably don't expect to pay any hosting as well. But when you talk to them, they will realize that "of course hosting costs money".
So they will look like fools if they really thought someone would pay for a domain AND design their website 100% for free, and thereby order your package.

Sneaky, but effective ;o)

Chris Kent · 03-05-2009, 11:21 AM

This is a great thread. I am interested in offline stuff and read the other chap's post about doing seminars etc. I really don't think I am ready to make that kind of leap yet.

But this interests me a lot because it appears to be very streamlined and I like the idea of recurring income. I don't like the idea of support though. Managing all those WP upgrades would take a long time. I'm not yet comfortable with outsourced support yet or outsourcing much at all apart from things like graphics.

I would much prefer to use a platform like Wordpress mu instead but the only problem is that mu uses a subdomain. Sure I could redirect a domain but looking through the site pages it would still be a subdomain.

btw editing the themes is perfectly legal. All WP themes have the GNU license by default and can be edited as much as you want. Theme owners who say you cannot edit their theme are misinformed.

Preben Frenning · 03-05-2009, 11:43 AM

You won't have to upgrade all of the wordpress blogs.
Just install the "upgrade Wordpress" plugin, and make a video about how to use it ;o)

And if you state that you only offer "limited" support in your TOS, you won't have a problem with that.

Explain that support might be slow, and recommend a few forums and helpful resources instead

Good luck,

Preben

WebScript · 03-06-2009, 03:45 PM

Hey Jay,

This is a great post!
Thanks so much for sharing this with us.

I have tried offline marketing many times ... for me, it always ends badly.

My problem is I can never close the sale. You can have the best product or service that EVERYONE needs ... but it all comes down to 'convincing' the customer to give you some of their money.

Of course, the sales focus should be on what people want, not what they need, and hopefully there should not be too much 'convincing' involved. But, in any case, I have not had success with it.

Perhaps I need to partner with someone who has experience and success with sales, and I need to focus on the technical side of things ... that could work.

Kevin

Stephen Luc · 03-06-2009, 04:50 PM

Quote:

Originally Posted by Ron Douglas

Congratulations on your success with this strategy. Getting that many offline clients and creating a steady recurring income from them is impressive.

The only problem I see is the customer service headaches that come with hosting. If you could find a way to outsource customer support or charge more for it, that would be ideal.

Thanks for sharing Jay. Yeah I agree with Ron here. This type of business is very profitable, because a lot of local businesses are not as updated in the website area as we are online. I used to do this for a while and it was indeed profitable. If you have the time and don't mind customer's calling you at midnight when your web host's server goes down, then that shouldn't be an issue. I got out of this due to the support, but offline businesses are generally in your face 24/7.

A few things to add is yes, if you can outsource the support and make sure that your host backs up all the data of your customer's sites, and you have legal documents on your site; because if your host accidentally loses the files like the one I was on, you will not have problems.

Overall I think once you get passed all of this you have yourself a good formula. Small towns are great because they're often not updated at all.

Preben Frenning · 03-07-2009, 08:56 AM

Quote:

Originally Posted by WebScript

Hey Jay,

This is a great post!
Thanks so much for sharing this with us.

I have tried offline marketing many times ... for me, it always ends badly.

My problem is I can never close the sale. You can have the best product or service that EVERYONE needs ... but it all comes down to 'convincing' the customer to give you some of their money.

Of course, the sales focus should be on what people want, not what they need, and hopefully there should not be too much 'convincing' involved. But, in any case, I have not had success with it.

Perhaps I need to partner with someone who has experience and success with sales, and I need to focus on the technical side of things ... that could work.

Kevin

I wrote a blogpost about the other offline cash cow thread. (Which is gone now?)
You should check it out at The Easy Way To Offline Riches | The iMarketing Blog!
I have written a lot of sales tips, and closing tips over there.
They are meant for bigger clients, but I'm sure you will find some useful info about selling offline

Cheers!

Loren Woirhaye · 03-07-2009, 09:24 AM

Quote:

Originally Posted by Dan Sherman

Your colleague who uses the same name? I don't buy it.

As for those asking what's in it for him to lie... Think about how many times you've seen someone new come to the warrior forum, post a fantastic story of success that seems totally achievable for anyone reading, and quickly follow up with a WSO. They build up hype, and leave with a tidy bundle of cash in their pocket in short order.

I've only been registered here for a few short months, but I've already seen it happen several times. If that's not Jay Martins, and I'm making an example out of the wrong guy, I apologize. I just get tired of seeing people get taken for a ride.

Then don't buy the WSO! Just take what the guy lays out and
use it. A plan like this takes work and problem-solving ability... and
a way to float the costs for awhile and handle all sorts of minor
hassles... but as far as I can tell it looks feasible, and pretty
darn fair to the end user as well.

It's been said "If you want to dine with kings, serve the masses"
and this is a great example of a simple mass-market offer and how
to position the business for long-term continuity income. It's very
similar to what cel-phone companies do... a proven model for losing
money on customer acquisition and making it on failure-to-cancel.

jasonl70 · 03-07-2009, 10:26 AM

If I were to hire somebody to make me a website, free support and ongoing maintenance is not usually part of the package.

The OP is talking about building them a website - once - for free, if they use his hosting. The customers monthly bill is for hosting, not the website.

As I pointed out, I have a client who paid someone to make 4 lead generation sites for them. It was a 1 time bill from the web developer. Those sites are hosted with yahoo - which charges $20 per month for each domain. That doesn't mean my client get's any support or maintence for those sites.

Preben Frenning · 03-08-2009, 09:04 AM

Quote:

Originally Posted by jasonl70

If I were to hire somebody to make me a website, free support and ongoing maintenance is not usually part of the package.

The OP is talking about building them a website - once - for free, if they use his hosting. The customers monthly bill is for hosting, not the website.

As I pointed out, I have a client who paid someone to make 4 lead generation sites for them. It was a 1 time bill from the web developer. Those sites are hosted with yahoo - which charges $20 per month for each domain. That doesn't mean my client get's any support or maintence for those sites.

Yeah, they are supposed to be "set and forget" sites. And to make it easier for the customers, you should also create faq videos whenever it's needed.

And if you gather all clients in your favourite autoresponder, you can email them polls, offers,competitions, learning video's etc. - Which will lead to more sales, happier customers, and more money

As well as it will be a lot less support requests.

iw433 · 03-09-2009, 02:19 PM

Nice idea. All you need is a good upsell.

Simon74 · 03-09-2009, 04:17 PM

Great post congrat.
thanks for sharing.

Simon

SteveJohnson · 03-09-2009, 04:53 PM

Where did this whole thing of "prove it" come from when someone posts a way to generate income?

If you don't believe it will work, don't do it. The OP wasn't trying to sell anything, just relate a "I did it - you can too!" story. Maybe it wasn't true. So what? There are some viable ideas in the post, and others in the discussion. Take what you need and leave the rest.

Posting URL's he's done? That would be incredibly stupid. First thing you know, some half-wit from here would be on the phone to the business saying "Did you really get that for just 11 chops a month? Did you know you can do it for half that?"

Samuel Lee · 03-09-2009, 09:29 PM

Thank you for the share Jay, I'm very surprised and impressed by the number of customers you have already recruited with your method. Outsourcing by offiline sources is unusual and something I wouldn't have thought of at first!

TimCastleman · 03-09-2009, 09:37 PM

Guys stop waiting for proof. Just start doing it. No one is going to throw a money making system in your lap. Action is going to get you results and checks.

Like this lovely lady:

Hey Tim, it's Stacy Fox. I just wanted to let you know that I landed my first offline client today. It was getting the company into Google's local maps - but they're considering a full SEO package now. Thanks for all of the help.

Get off your butt and start making some money.

01-19-2009, 01:59 AM	#51
Jeremy Kelsall Senior Warrior Member War Room Member Join Date: Dec 2007 Location: , , USA. Posts: 6,797 Blog Entries: 3 Thanks: 1,050 Thanked 3,672 Times in 1,256 Posts	Re: Case Study: Offline marketing brings in $6116 every month! haha Something else kind of funny/disturbing... I just ran a Google on his name and BHW and the info that he posted here was posted there by a completely different person.... The kicker is, JayMartins replied in the thread and even thanked the guy I think lol
	A Blog With Reviews, Drama, and a Few Swear Words.

01-19-2009, 02:37 AM	#52
Michael Silvester says you need to become a War Room Member Join Date: Apr 2006 Location: Australia. Posts: 2,670 Blog Entries: 4 Thanks: 355 Thanked 208 Times in 113 Posts Social Networking Contact Info	Re: Case Study: Offline marketing brings in $6116 every month! Hey Bev, This Strategy sounds awfully familiar! Take Care, Michael Silvester

01-19-2009, 04:34 AM	#53
Lloyd Buchinski copy and paste geek War Room Member Join Date: Jan 2005 Location: Calgary Posts: 1,387 Thanks: 68 Thanked 166 Times in 138 Posts	Re: Case Study: Offline marketing brings in $6116 every month! Just as far as the business idea goes, I wouldn't even try to sell hosting for $11 a month when quality hosts are charging about a quarter that for unlimited domains. (eg hostpc.com) I suppose offering something for free is a good way to get people's attention but before committing to that kind of expense I would certainly research hosting a bit. I can't see a stampede of people who don't do that wanting to get in on the bargain. But I do have to admit it sounded good at first.
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01-19-2009, 04:45 AM	#54
Jenna Paulson Active Warrior Join Date: Jan 2009 Posts: 67 Thanks: 0 Thanked 2 Times in 2 Posts	Re: Case Study: Offline marketing brings in $6116 every month! I like the idea of this, but i can see the problems down the line with updating or changing the site around, even if you said the customer would have to pay more for this. I would expect people want a customized site for peanuts. They may just get frustrated and cancel the hosting ac, as they just dont need the site or see benefit from it. Also, its 2009 not 2000, so people can blog for free at blogger etc, so why pay $10 a month?

01-19-2009, 07:08 AM	#57
Michael Nguyen Senior Warrior Member War Room Member Join Date: Jan 2009 Location: London Posts: 1,029 Thanks: 60 Thanked 147 Times in 103 Posts	Re: Case Study: Offline marketing brings in $6116 every month! Hi there JayMartins, How do you handle the paypal transactions ? How do you monitor whos paid or not ? Is there such a thing on paypal that tells you whos unsubscribed ? Thanks

01-19-2009, 07:25 AM	#59
JayMartins Offline Marketer Join Date: Jan 2009 Location: United Kingdom Posts: 85 Thanks: 7 Thanked 79 Times in 8 Posts	Re: Case Study: Offline marketing brings in $6116 every month! Hey Michael, PayPal deals with the majority of them and they send an e-mail for new subscriptions and canceled subscriptions. We have all the date they started there subscription, and all there other details, in an Excel spreadsheet - not ideal but with a spreadsheet for each day and only on average 20 payments to manually check each day (plus some new additions added) it doesn't take much work.
	Case Study: Offline marketing brings in $6116 every month Successful Membership Website / Offline Money / Custom Wordpress / Squeeze Pages I charge very cheap rates by PayPal if you need any of the above. Just PM me and we can talk.

01-19-2009, 07:40 AM	#61
Michael Nguyen Senior Warrior Member War Room Member Join Date: Jan 2009 Location: London Posts: 1,029 Thanks: 60 Thanked 147 Times in 103 Posts	Re: Case Study: Offline marketing brings in $6116 every month! Thanks Scot and Jay for replies. Any advice on dealing with paypal ? We've all heard of stories where paypal seem to suspend account when constant money is coming in. Do you on the 10th day order the domain ? That takes about 2 days to propgate right ? so really they get the website in the 12th day ? Damn why am I even thinking about this lol paralysis by analysis. I think I'll have a try, this business model is a piece of cake ! thanks

01-19-2009, 07:45 AM	#62
xlfutur1 Advanced Warrior War Room Member Join Date: Feb 2005 Location: , , . Posts: 785 Thanks: 9 Thanked 96 Times in 61 Posts	Re: Case Study: Offline marketing brings in $6116 every month! This concept sounds really good in theory, but if you are dealing with newbies who have to learn wordpress to post any content, I think that dealing with questions on how to do stuff would be overwhelming. A camtasia video alone is not going to teach them all the ins and outs of wordpress. Even if each client had one question per week about how to do something on their site, that would be 550 questions per week. And if they had one question per day? forget about it.
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01-19-2009, 07:56 AM	#64
Michael Nguyen Senior Warrior Member War Room Member Join Date: Jan 2009 Location: London Posts: 1,029 Thanks: 60 Thanked 147 Times in 103 Posts	Re: Case Study: Offline marketing brings in $6116 every month! I read a suggestion sometime ago, such as notifying paypal before hand etc

01-19-2009, 10:29 AM	#65
Dan Sherman Active Warrior Join Date: Aug 2008 Posts: 46 Thanks: 9 Thanked 8 Times in 5 Posts Contact Info	Re: Case Study: Offline marketing brings in $6116 every month! Your colleague who uses the same name? I don't buy it. As for those asking what's in it for him to lie... Think about how many times you've seen someone new come to the warrior forum, post a fantastic story of success that seems totally achievable for anyone reading, and quickly follow up with a WSO. They build up hype, and leave with a tidy bundle of cash in their pocket in short order. I've only been registered here for a few short months, but I've already seen it happen several times. If that's not Jay Martins, and I'm making an example out of the wrong guy, I apologize. I just get tired of seeing people get taken for a ride.

01-19-2009, 11:03 AM	#66
jmidas HyperActive Warrior War Room Member Join Date: Dec 2008 Posts: 339 Thanks: 41 Thanked 49 Times in 39 Posts	Re: Case Study: Offline marketing brings in $6116 every month! Jay, nice work. Congratulations on finding an effective way to build a business for yourself. Question on the domains you register: 1)Do you absorb the cost of registering the .com domain? It looks like you may be in the hole 10-15 dollars for each free sign up until they pay 1 or 2 months? Also, how many (what %) don't convert to paying after day 10? 2)When you register the domain, do you register it in your name or the clients name?

02-03-2009, 07:13 PM	#67
Scott Hewitt MrCoffeeman War Room Member Join Date: Jun 2005 Location: Guelph, Canada. Posts: 18 Thanks: 9 Thanked 0 Times in 0 Posts	Re: Case Study: Offline marketing brings in $6116 every month! Hey Jay I saw your post about the offline biz and I love the concept.Also I am looking for someone to produce a squeeze page for me .Do you have any I could look at to get an feel for your work?Thanks-Scott

02-03-2009, 10:22 PM	#68
rhondaklewis HyperActive Warrior War Room Member Join Date: Oct 2007 Location: , Georgia , USA. Posts: 403 Thanks: 132 Thanked 22 Times in 22 Posts	Re: Case Study: Offline marketing brings in $6116 every month! Do you have the video yet. I am more of a visual learner then being able to comprehend what I read. I would have to read it at least 5 times or more. Rhonda

02-27-2009, 05:35 AM	#70
SlickSki Active Warrior Join Date: Oct 2008 Location: Suite 333, Devonshire House, Eldon Street, Sheffield S1 4NR, United Kingdom Posts: 83 Thanks: 0 Thanked 2 Times in 2 Posts Contact Info	Re: Case Study: Offline marketing brings in $6116 every month! I was about to say nice one. Looks like you're in the money but now it appears there's a massive exaggeration going on. Oh well!

02-27-2009, 05:49 AM	#71
visitsingapore Active Warrior Join Date: Feb 2009 Posts: 47 Thanks: 7 Thanked 0 Times in 0 Posts	Re: Case Study: Offline marketing brings in $6116 every month! Well..Cpanel is indeed easy to install, but you must be having a full dedicated server. I thought some reseller hosting does not provide the WHM for you to install? With WHM, you can access the root account to install other software too

02-27-2009, 06:48 AM	#73
drkellogs Banned War Room Member Join Date: Aug 2008 Location: Canada Posts: 109 Thanks: 28 Thanked 92 Times in 13 Posts	Re: Case Study: Offline marketing brings in $6116 every month! LOL... 600 customers who are COMPLETE newbies at the Internet and ONLY 30 mins of customer service a day for his hosting / reseller business. THAT is some funny ****.

02-27-2009, 06:53 AM	#74
Preben Frenning Creative Kid War Room Member Join Date: Aug 2008 Location: Oslo, Norway Posts: 653 Blog Entries: 1 Thanks: 125 Thanked 63 Times in 51 Posts Social Networking	Re: Case Study: Offline marketing brings in $6116 every month! That is totally doable if you consider a few factors. 1. Probably very few of them uses their website daily. 2. If they state something about support in their terms, it might reduce it by a lot. 3. They might have a lot of "FAQ" videos to reduce support times. But it sounds very little for 600 customers anyways. When I start, I will definately outsource support to the Phillipines or something. - Even though I live in Norway =P
	My IM blog - Teaching you about Offline Riches, SEO and much more! X*Download This FREE Keyword Research Tool - No Opt-In Required!***X Yeah, I'm a DJ Too - Progressive House/Trance Twitter? - http://twitter.com/Preben_Frenning

02-27-2009, 06:58 AM	#75
negropay Warrior Member Join Date: Feb 2009 Posts: 28 Thanks: 0 Thanked 1 Time in 1 Post	Re: Case Study: Offline marketing brings in $6116 every month! The idea is a great one but will only be useful to those who want work both online and offline . Some internet marketers really want to stick to working offline only as a deliberate strategy. A wonderful idea any way .Thanks for the free tips
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02-27-2009, 09:32 AM	#76
StealthA00 Active Warrior War Room Member Join Date: Sep 2007 Location: Youngstown, Ohio, USA. Posts: 49 Thanks: 1 Thanked 6 Times in 5 Posts Contact Info	Re: Case Study: Offline marketing brings in $6116 every month! Yes, thank you for this post. Very inspiring. Last night, I was out having drinks with friends -- met a local business owner and talked to him about the advantages of a smart website -- and he became my 4th offline customer. I wanted to ask you one question, You said you are using free themes. Do you find these free themes at wordpress.org? Or a combination of places? I ask, because I'd feel funny selling a website based off of a free theme -- I imagine you leave the theme's credits in the Footer? This is what bothers me about using free themes for clients -- having to leave the theme designer's contact info.

02-27-2009, 10:20 AM	#78
Sheila HyperActive Warrior War Room Member Join Date: Feb 2007 Location: Pittsburgh, PA: USA. Posts: 168 Thanks: 49 Thanked 31 Times in 20 Posts	Re: Case Study: Offline marketing brings in $6116 every month! Love the concept. Quick. Easy. To-the point. Thanks for the post.

02-27-2009, 11:04 AM	#81
michaelzenga Warrior Member War Room Member Join Date: Aug 2008 Posts: 29 Thanks: 3 Thanked 46 Times in 5 Posts	Re: Case Study: Offline marketing brings in $6116 every month! That is a really slick idea.
	Blog: www.michaelzenga.com

02-27-2009, 12:37 PM	#82
w123 Active Warrior Join Date: Feb 2009 Location: Michigan Posts: 47 Thanks: 4 Thanked 0 Times in 0 Posts	Re: Case Study: Offline marketing brings in $6116 every month! This is a neat business strategy with some good tips from others! Thanks.

02-27-2009, 01:09 PM	#83
daj Active Warrior Join Date: Nov 2008 Posts: 99 Thanks: 33 Thanked 10 Times in 8 Posts	Re: Case Study: Offline marketing brings in $6116 every month! Funny how the JayMartins guy never came back to show proof of anything, and all of you give him praise. This idea sounds great, but I have doubts the numbers listed, would ever be that high in practice, unless you do a lot of advertising! I also feel it's false advertising to tell someone in an advertisement, they can, "Get a free website today", but when they call or email you, you pitch them the $11 a month for hosting plan. I feel a better way to go about it, is to be honest with the potential customer, and have them pay the whole year upfront since it's still rather cheap for them. "Get a free website, and free support if you buy hosting for $120 a year (no other fees!)". I like that pitch a lot better. I personally don't like paying monthly payments on anything.

02-27-2009, 03:02 PM	#85
metaphors This is The Year! War Room Member Join Date: Feb 2009 Location: GTA, Canada Posts: 65 Thanks: 85 Thanked 2 Times in 2 Posts Contact Info	Re: Case Study: Offline marketing brings in $6116 every month! My question to the OP is regarding what was said about refunds if the setup is free and hosting is paid monthly then exactly what do you refund money for the previous month? all that they have paid so far? Please advise.

02-28-2009, 09:47 AM	#87
Preben Frenning Creative Kid War Room Member Join Date: Aug 2008 Location: Oslo, Norway Posts: 653 Blog Entries: 1 Thanks: 125 Thanked 63 Times in 51 Posts Social Networking	Re: Case Study: Offline marketing brings in $6116 every month! Hey, this isn't scamming. When advertising your service, you offer free webdesign. Hosting and other costs will of course be on top of that. The beauty of this, is that many people will call you to get a free website, with a 100% free website in mind. They probably don't expect to pay any hosting as well. But when you talk to them, they will realize that "of course hosting costs money". So they will look like fools if they really thought someone would pay for a domain AND design their website 100% for free, and thereby order your package. Sneaky, but effective ;o)
	My IM blog - Teaching you about Offline Riches, SEO and much more! X*Download This FREE Keyword Research Tool - No Opt-In Required!***X Yeah, I'm a DJ Too - Progressive House/Trance Twitter? - http://twitter.com/Preben_Frenning

03-05-2009, 11:21 AM	#88
Chris Kent BetterPLR.com War Room Member Join Date: Jan 2009 Posts: 3,800 Blog Entries: 48 Thanks: 145 Thanked 949 Times in 470 Posts	Re: Case Study: Offline marketing brings in $6116 every month! This is a great thread. I am interested in offline stuff and read the other chap's post about doing seminars etc. I really don't think I am ready to make that kind of leap yet. But this interests me a lot because it appears to be very streamlined and I like the idea of recurring income. I don't like the idea of support though. Managing all those WP upgrades would take a long time. I'm not yet comfortable with outsourced support yet or outsourcing much at all apart from things like graphics. I would much prefer to use a platform like Wordpress mu instead but the only problem is that mu uses a subdomain. Sure I could redirect a domain but looking through the site pages it would still be a subdomain. btw editing the themes is perfectly legal. All WP themes have the GNU license by default and can be edited as much as you want. Theme owners who say you cannot edit their theme are misinformed.
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03-05-2009, 11:43 AM	#89
Preben Frenning Creative Kid War Room Member Join Date: Aug 2008 Location: Oslo, Norway Posts: 653 Blog Entries: 1 Thanks: 125 Thanked 63 Times in 51 Posts Social Networking	Re: Case Study: Offline marketing brings in $6116 every month! You won't have to upgrade all of the wordpress blogs. Just install the "upgrade Wordpress" plugin, and make a video about how to use it ;o) And if you state that you only offer "limited" support in your TOS, you won't have a problem with that. Explain that support might be slow, and recommend a few forums and helpful resources instead Good luck, Preben
	My IM blog - Teaching you about Offline Riches, SEO and much more! X*Download This FREE Keyword Research Tool - No Opt-In Required!***X Yeah, I'm a DJ Too - Progressive House/Trance Twitter? - http://twitter.com/Preben_Frenning

03-06-2009, 03:45 PM	#90
WebScript Active Warrior War Room Member Join Date: Aug 2008 Location: Villa Park, Illinois, USA. Posts: 68 Thanks: 28 Thanked 8 Times in 8 Posts	Re: Case Study: Offline marketing brings in $6116 every month! Hey Jay, This is a great post! Thanks so much for sharing this with us. I have tried offline marketing many times ... for me, it always ends badly. My problem is I can never close the sale. You can have the best product or service that EVERYONE needs ... but it all comes down to 'convincing' the customer to give you some of their money. Of course, the sales focus should be on what people want, not what they need, and hopefully there should not be too much 'convincing' involved. But, in any case, I have not had success with it. Perhaps I need to partner with someone who has experience and success with sales, and I need to focus on the technical side of things ... that could work. Kevin

03-07-2009, 10:26 AM	#94
jasonl70 Software Developer War Room Member Join Date: Feb 2007 Location: Ohio , USA. Posts: 2,273 Thanks: 416 Thanked 408 Times in 250 Posts	Re: Case Study: Offline marketing brings in $6116 every month! If I were to hire somebody to make me a website, free support and ongoing maintenance is not usually part of the package. The OP is talking about building them a website - once - for free, if they use his hosting. The customers monthly bill is for hosting, not the website. As I pointed out, I have a client who paid someone to make 4 lead generation sites for them. It was a 1 time bill from the web developer. Those sites are hosted with yahoo - which charges $20 per month for each domain. That doesn't mean my client get's any support or maintence for those sites.
	-Jason

03-09-2009, 02:19 PM	#96
iw433 Bill Skywalker Edwards War Room Member Join Date: Nov 2002 Location: Arizona Posts: 1,199 Blog Entries: 3 Thanks: 1,286 Thanked 71 Times in 60 Posts	Re: Case Study: Offline marketing brings in $6116 every month! Nice idea. All you need is a good upsell.
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03-09-2009, 04:17 PM	#97
Simon74 Senior Warrior Member War Room Member Join Date: Feb 2009 Location: London Posts: 1,125 Thanks: 117 Thanked 183 Times in 74 Posts Social Networking Contact Info	Re: Case Study: Offline marketing brings in $6116 every month! Great post congrat. thanks for sharing. Simon
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03-09-2009, 04:53 PM	#98
SteveJohnson I am not a cowboy War Room Member Join Date: Apr 2007 Location: Caldwell, Idaho, USA. Posts: 1,639 Thanks: 234 Thanked 487 Times in 338 Posts Social Networking Contact Info	Re: Case Study: Offline marketing brings in $6116 every month! Where did this whole thing of "prove it" come from when someone posts a way to generate income? If you don't believe it will work, don't do it. The OP wasn't trying to sell anything, just relate a "I did it - you can too!" story. Maybe it wasn't true. So what? There are some viable ideas in the post, and others in the discussion. Take what you need and leave the rest. Posting URL's he's done? That would be incredibly stupid. First thing you know, some half-wit from here would be on the phone to the business saying "Did you really get that for just 11 chops a month? Did you know you can do it for half that?"
	this area under construction

03-09-2009, 09:29 PM	#99
Samuel Lee HyperActive Warrior Join Date: Jan 2009 Location: Ottawa, Canada Posts: 285 Thanks: 64 Thanked 7 Times in 7 Posts	Re: Case Study: Offline marketing brings in $6116 every month! Thank you for the share Jay, I'm very surprised and impressed by the number of customers you have already recruited with your method. Outsourcing by offiline sources is unusual and something I wouldn't have thought of at first!
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03-09-2009, 09:37 PM	#100
TimCastleman Gunslinger War Room Member Join Date: Aug 2008 Posts: 1,646 Blog Entries: 34 Thanks: 155 Thanked 738 Times in 291 Posts	Re: Case Study: Offline marketing brings in $6116 every month! Guys stop waiting for proof. Just start doing it. No one is going to throw a money making system in your lap. Action is going to get you results and checks. Like this lovely lady: Hey Tim, it's Stacy Fox. I just wanted to let you know that I landed my first offline client today. It was getting the company into Google's local maps - but they're considering a full SEO package now. Thanks for all of the help. Get off your butt and start making some money.
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