JayMartins

Hi,

I've been lurking here for a few months now and thought I would throw up a quick money making case study me and a friend have been working on.

Because the customers are acquired offline I'm 100% certain that I can discuss this and others replicate it without worrying about saturation. In comparitive the Warrior Forum is a small place so we can share as many ideas, tips, tricks and money savers on this method as we like without treading on other peoples business.

On with the show..

Summary of idea
Advertise a free website, a free com domain name (for 1 year) and professional e-mail and in return they use your monthly hosting plan.

How much are we making
After 6 months we are making $6116 per month (you need to exclude around $1000 for offline marketing costs and the reseller hosting account).

If we carry on expanding our customer base at this rate in 12 months we will have a monthly recurring income of $12232. We're aiming for anything over $10k per month.

Time spent per day
We spend around 3 hours per day doing sales and creating these websites for new clients. If we stopped accepting new clients we would need to only spend 30 minutes a day checking that everything is running smoothly.

Our offline marketing is outsourced so we don't need to leave the office.

Getting customers
We use cheap plain white A4 sheets with large black text in a fancy professional font saying

You want to put these where your desired clientele will see them but you don't want any hassle from the local authorities. I suggest college campuses (the meeting areas, foyers etc..), sports centres, village notice boards etc..

There is also the business card idea - this is where you order a few thousand business cards, get some plastic holders and place them in certain shops, community centres and any other places that could have business cards on the side. The advantage of the business cards is that they will actually take them home and be able to remember the contact details.

You need a phone number (we use Skype which also allows us to make unlimited calls per month for a really cheap fee).

And a domain name and e-mail account. For this you need the cheapest reseller account you can find that also has a reputation for reliabilty (we use ResellerZoom which cost us around $6.00 per month when we first got going).

As for the domain, something simple that an average member of the public would understand and always a com i.e. getawebsite, paulswebsites, superwebsites, yourwebsite etc.. could work best. Maybe even something 'designs' i.e. paulsdesigns., superdesignsor 'paulonline'.. have a think!

Now, after putting the adverts up you're pretty much guaranteed to get a few people either do the following

- call you up
- view your website
- email you

What are you offering them
When they get in touch you are offering them the free web design, and a free domain, they then have there web site hosted on your reseller account.

The $6.00 reseller account we mentioned earlier can easily host 100 websites. The type of people you're attracting won't get many hits and won't use much webspace (you obviously outline all these specifics in the terms and conditions so that it doesn't bite you!).

Ideally you want them to call you. When they call explain that this is a special offer and they can get started as soon as tomorrow.

Explain that they can have com, ask them if they're interested in a personal website or business website and give them examples of .com's they could use (They love this bit).

Then state that for January only you're offering free professional e-mail that is hosted by Google and can be checked anywhere with Internet access, and even on a mobile phone. This service can easily be set up for free with Google Apps.

The potential customer will be excited but wonder about the catch, you need to make it sound minor, just say "and when you're happy with your design and your domain name we host it for you for just 11 bucks a month - that includes everything even your e-mail and a few e-mail accounts for work collegues if need be". Try and make the offer sound like it's for this month only.

You can obviously try different price plans.

Now ask them to go to a specific page on your website i.e. /start

This has the following input fields and options:

- Name
- Address
- Phone number
- E-mail
- What would you like your domain name to be?
(Note: this must be a .com, these are the most used and most professional)
- Is your site personal or business?
- Do you agree to the following terms?
(you terms need to be clear and consise and cover your back)

Then have a submit form that takes them to a 10 day free trial followed by the $11 a month recurring billing. Setting this up in PayPal is a breeze.

The best thing to do is walk them through this 'start' process page over the phone so that you can explain the 10 days is for you to get the website up to there standards.

One of my other friends now sends a contract to them by mail, gets them to sign it and send it back. I'm not sure if this is needed.

Once that is all processed you now need to work on the site.

Just create an account in WHM, then install Wordpress with Fantastico, find a theme, go to settings and put a page as front page, then perhaps use the blog as an 'updates' or 'news' feature. Ask for any info off your client, ask them to email text and images etc..

Now make a page on your site /therename and have a welcome text intro, now give the link to there site and also add quick 3 minute Camtasia video that videos you goe to there site, logging in, edits some texts on some pages, perhaps adds an image and updates the blog and then logs out and checks the changes. We also install a simple stats package and show them how to log in and check that out via another Camtasia video.

Ask them if they are happy with how the design is. If they are then say you will upload the site properly, register the domain and set up there professional e-mail on the 10th day. This way you get the money for the domain name if they decide they don't want to go ahead (and unfortunately it does happen).

Once everything is set up they should be happy to continue paying your set fee every month. If they ask to cancel say they lose control of the domain name which is stated in the agreement and will not be able access to there email. You can be harsh with your terms and conditions but you really should just refund whenever asked.

They SHOULD be happy with your service so whenever they get in touch ask them to recommend a friend. You can even put your site url on the footer text.

Your website. This should be a quick sales page explaining the offer, I have actually just forwarded it to the /start bit but perhaps a quick sales page would work better?

As for the figures.. We charge $11 per month. My friend runs everything and I just set up the websites for him.

The customer stats
Day 10 - 9 customers
Day 20 - 45 customers
Day 30 - 89 customers
Day 40 - 147 customers
Day 50 - 259 customers
Day 60 - 300 customers
Day 70 - 440 customers
Day 80 - 501 customers
Day 90 - 556 customers

Average of 6 signed up customers every day.

Any opinions/advice would be greatly recieved!

The great thing about this MODEL is that we are NOT in competition with each other. We can help each other GETTING THE SALES and KEEPING THE CUSTOMER HAPPY and MAKING MAXIMUM REVENUE by SHARING cost cutting info!Also, if anyone wants a full look into our business get in touch.

Richard N Adams

Wow, thanks for sharing that - great info! I'll be honest - I'm both surprised and impressed by the number of customers you have already recruited.

Richard

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Charles Washington

I am more interested in how your marketing is outsourced. You didnt explain that part. Can you give a little detail on how the marketing is outsourced?

JayMartins

A4 advertisments + Business cards. Tons of them. And not just in my local city.

Outsourcing was originally done by my younger brother, then we put an advertisment in a neaby city for a part time 1 day a week job. We had TONS of applicants and created a list of people that looked reliable, trustworthy, had transport and PayPal for ease of payment.

We also operate a bonus if someone from that city signs up but I don't have time to go into that.

Case Study: Offline marketing brings in $6116 every month
Successful Membership Website / Offline Money / Custom Wordpress / Squeeze Pages
I charge very cheap rates by PayPal if you need any of the above. Just PM me and we can talk.

JL Melvin

Thanks for sharing - nothing like another idea to stimulate the thinking!

Jeff

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Yogini

Jay,

Do you create a logo and make a few wp posts as well for them as part of the initial setup? It's an interesting business idea.

Debbie

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JayMartins

If it's a personal site they don't need a logo. If it's a business then they usually have one already.

As for the Wordpress question. We install it in 20 seconds through Fantastico in cPanel, spend 3 minutes looking for a free theme, upload the theme (1 minute), then create a page and specifiy it as the front page in Wordpress admin panel. Then create a 'news' or 'updates' category and have that category as the 'default' when they add new info, this can either be on a seperate page or listed down the sidebar. Theres other stuff as well such as a contact form plugin. SEO tweaks (may as well do them).

Overall it takes about 10 minutes per site and another 30 minutes sorting out there problems.

Case Study: Offline marketing brings in $6116 every month
Successful Membership Website / Offline Money / Custom Wordpress / Squeeze Pages
I charge very cheap rates by PayPal if you need any of the above. Just PM me and we can talk.

Lance K

Are most of your sites personal or business sites?

JayMartins

35% personal.
65% business.

Although we only started asking if the website was for personal or business reasons last month. We're trying to get some statistics together before we consider a different payment plan for business customers. While on the subject of business customers we got them signed up to a mailing list (aWeber) and sent them a free eBook on marketing that we wrote - we're currently considering a paid product but still undecided on this one. What I'm trying to say is that it doesn't have to end at just $11 per month per customer.

Case Study: Offline marketing brings in $6116 every month
Successful Membership Website / Offline Money / Custom Wordpress / Squeeze Pages
I charge very cheap rates by PayPal if you need any of the above. Just PM me and we can talk.

Ron Douglas

Congratulations on your success with this strategy. Getting that many offline clients and creating a steady recurring income from them is impressive.

The only problem I see is the customer service headaches that come with hosting. If you could find a way to outsource customer support or charge more for it, that would be ideal.

Lance K

You read my mind.

Down the road, you may even want to put together a full blown course geared toward helping offline business owners get better at marketing their business online. A comprehensive physical course could easily fetch $197 - $497. You could eliminate the ebook all together or else use it as a lead in (what to do) product and promote the full course (how to do) within the ebook.

Also, do you have any referral programs in place?

Nick Garcia

I have a question. When you say 'professional email' and you mention Google, is that basically just setting up a free gmail again?

And did you consult a lawyer when writing your contracts or terms and conditions? If not, how did you make sure there were no loop holes? How did you make sure they were acceptable?

Also, if anyone knows how I could find out about local laws and regulations involving posting signs on the side of the road, let me know! I see signs all over the place when I drive around, but I wasn't sure if there were restrictions or not. If anyone knows Orlando, FL off the top of their head, feel free to post!

Other than that, Jay, thanks for the idea. I may end up giving it a shot with a good friend of mine. Thanks for the idea!!!

JayMartins

Thanks. ResellerZoom offer end user support on the advanced packages but we prefer to do it ourselves. It really does take less than 30 minutes a day - and we have all the ready made templates for common problems a click away. I guess we could hire someone to come in every morning for 1 hour if it got really work intensive.

Well we have a bonus scheme for the employee we hired in a different city. That's about it. We don't want to complicate things to be honest - just want a workable marketing plan that is expandable and a streamline sales process.

We use Google Apps which offers hosted e-mail (therename@theredomain.com). My friend contacted a lawyer but they said we need a specific one that understands new technology etc.. we really have spent a good few hours looking over everything and had no complaints. Just refund people straight away 100% if they ask and that usually keeps you out of trouble!

Case Study: Offline marketing brings in $6116 every month
Successful Membership Website / Offline Money / Custom Wordpress / Squeeze Pages
I charge very cheap rates by PayPal if you need any of the above. Just PM me and we can talk.

DiamondPed

Hi Jay,

Great post !

Thanks for sharing this technique with us .......

........ got the old "grey matter" working overtime now .

Cheers,
PeterC.

Giggle

Great information. Thanks very much for sharing. I can't wait for your wso !

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JayMartins

I'm not making a WSO. I just wanted to share an idea that other people cannot saturate. I live in a small city in England and I'm fairly certain there isn't anyone from where I live reading this - plus only 1% actually take action. If I get any tips from this then I've also gained

Case Study: Offline marketing brings in $6116 every month
Successful Membership Website / Offline Money / Custom Wordpress / Squeeze Pages
I charge very cheap rates by PayPal if you need any of the above. Just PM me and we can talk.

MaskedMarketer

Jay,

Thanks for the specifics on this post. Very creative and people flock to the word "free". like the "Freecreditreport.com" commercial, if you're familiar with it- Its not free at all, but good marketing tactics.

And your offline method can be applied with other affiliate/cpa offers....

Jeremy Kelsall

Hello,

Do you update their websites also or give them some sort of instruction on how to do so?

Also, do you have an example of one of the pages that you have put up? I'm just trying to wrap my head around building almost 600 websites in 60 days.

This thread has definitely given me a couple of ideas. Thanks for posting it.

Jeremy

Vijay M

Thank you for the details.

1)Do you absorb the cost of registering the .com domain?
2)If yes, do you register it in your name or the clients name?

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JayMartins

Hey Jeremy,

As stated in the original post I get them going but won't make additional updates down the line. The sites run on Wordpress and I give them a username and password. Along with this I have a Camtasia video that explains how to login to the Wordpress admin panel, how to change there password, how to edit the pages they have on the site, how to add additional images, and how to add new 'blog' posts which I sometimes rename 'updates' or in the case of one today 'New paintings'. The video instructions have saved me hours of time.

It is 600 websites in 90 days which is 6 websites a day, and occasionally my friend will do a day here and there or a website every few days. Once you've done one you get efficient. I could create a Camstasia tutorial video and outsource this process every morning I guess but I like adding little tweaks to some depending on the niche.

Case Study: Offline marketing brings in $6116 every month
Successful Membership Website / Offline Money / Custom Wordpress / Squeeze Pages
I charge very cheap rates by PayPal if you need any of the above. Just PM me and we can talk.

JustDean

Hey Jay
GREAT post!! Thanks for sharing that, i am sure your hard work will pay off soon enough
Dean

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matthewd

Congrats... that's a lot a of work for such a low price though. But it definitely sounds like it will pay off when you get to the point of having a ton of customers.

J Elizabeth Dize

Wow, thanks for sharing this. Can you share a sample site with us? I'm curious to see how you're able to do this so fast too I'm pretty fast, but not that fast, lol.

Nathan Hangen

Great tips...thanks for sharing.

I think you could be making much more, and the headaches of dealing with that many customers scares me, but I like what you are thinking.

People get all wrapped up about making money online, but the truth is that starting a business on or off the internet is very easy.

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MaskedMarketer

Its not a lot of work because it can be automated and outsourced.

And price doesn't sound low- it sounds affordable and competitive for what they are doing.

JayMartins

This is why we're considering a hike in prices for business users but once you have the customers the money is fairly easy. I've spent about 10 minutes replying to e-mails today and one of them was on my iPhone.

I don't think it would be a good idea to show a customers site but I'll try and find the time to record a quick Camtasia video outlining what I do soon.

Thanks! Yeap, all about automation and trusted outsourcing these days.

Case Study: Offline marketing brings in $6116 every month
Successful Membership Website / Offline Money / Custom Wordpress / Squeeze Pages
I charge very cheap rates by PayPal if you need any of the above. Just PM me and we can talk.

Charles Washington

I would be interested, too. Obviously, we arent going to steal your ofline customers, especially the personal sites. It would just be nice to see how the static page looks and how it works with the post pages.

Thanks

matthewd

I still think managing the creation of 556 sites is a lot of work.

And FREE sites is low.

I am not saying his model is bad... just saying he could easily make a lot more off of it. But he already said he pitches on the back-end, so that's great.

Oh ya, I was just referring to the initial work being a lot. I assumed there would be more than 10 minutes of customer support work though, so congrats on that!

Jeremy Kelsall

If they are business websites, I highly doubt anyone would mind

JayMartins

Hey, I've already stated I will record a video at some point.

Case Study: Offline marketing brings in $6116 every month
Successful Membership Website / Offline Money / Custom Wordpress / Squeeze Pages
I charge very cheap rates by PayPal if you need any of the above. Just PM me and we can talk.

Steven Carl Kelly

Thanks, OP. I know someone who might be interested in this.

On the $20 per month reseller plan, ResellerZoom offers free anonymous tech support. If I were going this route, I'd use that plan and let RZ handle the tech support.

JayMartins

Hey,

Yeah, I posted about that earlier. You give them access to an e-mail addresses and they have a team in India (I think) that will handle all your technical queries.

We could use this but the customers we sign up really beginners and these people that are outsourced won't handle the customers with as much care as me and my friend.

So we just spend the 30 minutes a day answering them ourselves - one advantage of this is that sales opportunities will come up i.e. last week someone asked about selling some of there businesses products online, we got them a quote for a small ecommerce solution and a small marketing drive and made money that way.

Case Study: Offline marketing brings in $6116 every month
Successful Membership Website / Offline Money / Custom Wordpress / Squeeze Pages
I charge very cheap rates by PayPal if you need any of the above. Just PM me and we can talk.

jodib

Thanks so much for sharing.

Incredible work!

Regards,

JayMartins

Keep us updated!

Adjusting these settings takes less than 3 minutes. I always put the permalinks feature on and I always add the 'forward to friend' and 'contact form' plugins.

I have the plugins I use ready in folder, it's just a case of uploading them and activating them which really doesn't take very long.

They don't nessecerily need to be updated all the time unless there is a security problem. We've got a tech guy ready that can update them all to 2.7 but we see no need at the moment - the ones that have been installed with Wordpress 2.7 have an automatic update feature (both WP and the plugins).

And for the record, this is pretty much the same as any standard hosting account, they can do all of this themselves and have our video tutorials to help them.

Everything is backed up by us and the reseller company and we also give our customers a video on how to back up the websites themselves just in case there are problems.

And, of course, we've covered ourselves in the terms and conditions just in case.

Case Study: Offline marketing brings in $6116 every month
Successful Membership Website / Offline Money / Custom Wordpress / Squeeze Pages
I charge very cheap rates by PayPal if you need any of the above. Just PM me and we can talk.

Jenna Paulson

Great Post.

Did you do this in the UK or US?

How did you determine if the people you paid to leaflet etc did the job etc?

Jenna

JayMartins

Hey,

It's being done in the UK. The person we hired covered a different area and if someone signed up for the area he covered we would give him the bonus - it's actually a little bit more complicated than this but thats the basics. If he didn't do the job then we would of lost out - but like I mentioned we got tons of applicants and found the best one

We didn't really expect it to be a success but to test it really didn't cost that much and it has helped. Although I have noticed towards the last month we've been getting more from word of mouth. 1 person tells someone, they tell 2 people, they tell 1 person and it soon adds up! 600 isn't a huge number when you consider 16 million households have Internet access in the UK.

Case Study: Offline marketing brings in $6116 every month
Successful Membership Website / Offline Money / Custom Wordpress / Squeeze Pages
I charge very cheap rates by PayPal if you need any of the above. Just PM me and we can talk.

Nathan Hangen

Hey, are you gonig to do a video?

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bert81

Wow, thanks for that. Great idea.

JayMartins

On Monday perhaps - it's 8:00 PM here in the UK

Case Study: Offline marketing brings in $6116 every month
Successful Membership Website / Offline Money / Custom Wordpress / Squeeze Pages
I charge very cheap rates by PayPal if you need any of the above. Just PM me and we can talk.

Bruce NewMedia

So, your marketing cost to pay handbill placers and printing cost is only $1K a month and your reseller acct is just a small additional amount? Those are the only costs?

I have to tell you, this sounds like a great idea. There are also a lot of ways this could be expanded pretty easily, imo. Thanks much for sharing this.
______
Bruce

JayMartins

Hey,

Yeah, the only outgoings are the handbill placers, the printing costs and the reseller accounts. I've been advised to move onto a server but I don't want to complicate things. The only other cost is Skype - I'm on the phone quite a bit - which I hated at first but now I quite enjoy.

Case Study: Offline marketing brings in $6116 every month
Successful Membership Website / Offline Money / Custom Wordpress / Squeeze Pages
I charge very cheap rates by PayPal if you need any of the above. Just PM me and we can talk.

Dan Sherman

Dude, what are you trying to sell?

"Hmm," I say to myself, "six new sign ups a day seems reasonable."

But earlier, at Black Hat World.
So are you just full of it? If not, why the discrepancy in numbers?

Michael Nguyen

Hi there JayMartins, How do you handle the paypal transactions ?
How do you monitor whos paid or not ? Is there such a thing on paypal
that tells you whos unsubscribed ?

Thanks

lkovalev

Sounds like you have the whole thing figured out. Good Luck!

I'VE FINALLY DISCOVERED HOW TO MAKE SIX-FIGURES A MONTH ONLINE => HAVE YOU?

Paul M

Hi Dan S, Nice catch...

Now the answer to that question should be interesting lol.




-paul

Bruce NewMedia

I just checked out BHW to see his other post. It is very strange that the numbers quoted should be so completely different???????
_____
Bruce

Ideefixe

JayMartins fundamental idea can be implemented and/or built off. Maybe he overexadurated, big deal. His ideas alone are very interesting and straight to the point, ie, they are valuable (even if they haven’t been fully executed.) I don’t care if the numbers are different, I just want him to keep sharing – so don’t piss him off.

Jeremy Kelsall

I thought I smelled something a little fishy when he wouldn't show an example of a site...

RichOnlineCEO

Whats in it for him to lie?

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Jeremy Kelsall

Well...

I think the more important question is, why did he post 2 different sets of numbers?