Attraction Marketing Myth Obliterated

Loren Woirhaye · 04-17-2009, 10:53 AM

Hi folks,

this may be a bit of a rant, but I have a purpose - because
there is a myth around that by being perceived as friendly
or helpful or attractive you will get customers.

In my experience this is a minor part of the equation...unless
you are in the sex industry or selling at low prices.

Being attractive, good-looking, well-spoken - these are all
minor advantages in most business dealings. Anybody can
cultivate poise - and that's a good thing - but there is one
factor above all others which will persuade people to become
your loyal customers.

I made a 10 minute content video about this at

Former Carpenter Reveals How He Quit "Working" Hard For A Living And Turned Those Tradesman's Problem-Solving Skills Into A Money-Making Advantage! - index

wbnetwork · 04-17-2009, 01:14 PM

Hey man, I watched the video. I couldn't agree with you more. Everyone is doing the same thing, but what is everyone branding? Until your proven in the industry, and you are making money, there is nothing to brand. People want a proven mentor to follow, not just a nice person willing to help.

Loren Woirhaye · 04-18-2009, 08:19 AM

Thanks for watching. I question the whole notion of branding
as well - branding is for soap and soda. David Garfinkel referred
to branding as "B School" marketing, meaning it's an inferior model
for creating cashflow. If you read up about it you see how
empty branding can be if you want to generate income - and
people being taught to "brand" themselves is a distortion of
what real marketing is.

In the bizop sector of course the people teaching others to
"brand" themselves have a vested interest in the sheep not
questioning this advice, which is why it is given. It is far
easier to placate the hopefuls with fuzzy advice to "brand"
themselves than actually tell them the truth about branding,
that it is useless as a direct-response method unless you have
a great deal of money to spend. That money is almost always
better spent testing direct-response methods.

What it comes down to is folks should understand the roll
name-recognition can play in building online influence,
but should not expect it to do the unreasonable, sway
prospects away from a better offer.

meckal · 04-21-2009, 01:05 PM

Hi thanks for sharing a nice video ...it is so nice.

thanks a lot.

A8ch · 04-24-2009, 11:46 AM

Hi Loren,

Your video cuts to the heart of the matter and clearly describes the role that
core marketing concepts play in relationship to attraction marketing. The points
you cited were anchored in practicality and made a lot of sense to me.

Hermas

Loren Woirhaye · 04-24-2009, 01:14 PM

Here's video number 2 where I get deeper into the topic.
I'm not wild about YouTube's hosting but it does have
advantages - actually both videos are viewable on the
same channel - in watermarked versions.

YouTube - Attraction Marketing\| Become Competent...

Karen Connell · 04-25-2009, 02:02 AM

Interesting...

Thanks

Karen

aparadekto · 04-25-2009, 03:49 AM

hrmmmm thnx

Shariyf Clark · 04-27-2009, 11:08 AM

Thanks for keeping it real about 'attraction marketing' Loren. Those vids are awesome.

Charles Harper · 05-07-2009, 09:29 AM

Loren:

You know where I stand on this stuff.

Good work my brother. You and I should do something together.

Peace to you,
Charles

Loren Woirhaye · 05-07-2009, 07:37 PM

that would be cool, Charles.

04-17-2009, 10:53 AM	#1
Loren Woirhaye gypsy accordion menace War Room Member Join Date: May 2006 Location: Amherst, Massachusetts Posts: 3,161 Blog Entries: 11 Thanks: 75 Thanked 490 Times in 354 Posts Social Networking Contact Info	Attraction Marketing Myth Obliterated Hi folks, this may be a bit of a rant, but I have a purpose - because there is a myth around that by being perceived as friendly or helpful or attractive you will get customers. In my experience this is a minor part of the equation...unless you are in the sex industry or selling at low prices. Being attractive, good-looking, well-spoken - these are all minor advantages in most business dealings. Anybody can cultivate poise - and that's a good thing - but there is one factor above all others which will persuade people to become your loyal customers. I made a 10 minute content video about this at Former Carpenter Reveals How He Quit "Working" Hard For A Living And Turned Those Tradesman's Problem-Solving Skills Into A Money-Making Advantage! - index
	Looking for a Marketing Breakthrough? (Selling copy and competitive stratagems developed for you)

04-17-2009, 01:14 PM	#2
wbnetwork Anthony Busciglio Join Date: Apr 2009 Location: NJ - USA Posts: 114 Thanks: 0 Thanked 4 Times in 4 Posts Social Networking Contact Info	Re: Attraction Marketing Myth Obliterated Hey man, I watched the video. I couldn't agree with you more. Everyone is doing the same thing, but what is everyone branding? Until your proven in the industry, and you are making money, there is nothing to brand. People want a proven mentor to follow, not just a nice person willing to help.
	Shocking Free Report Uncovers The Cold, Hard Facts About MLM. http://www.MLMDisaster.com

04-18-2009, 08:19 AM	#3
Loren Woirhaye gypsy accordion menace War Room Member Join Date: May 2006 Location: Amherst, Massachusetts Posts: 3,161 Blog Entries: 11 Thanks: 75 Thanked 490 Times in 354 Posts Social Networking Contact Info	Re: Attraction Marketing Myth Obliterated Thanks for watching. I question the whole notion of branding as well - branding is for soap and soda. David Garfinkel referred to branding as "B School" marketing, meaning it's an inferior model for creating cashflow. If you read up about it you see how empty branding can be if you want to generate income - and people being taught to "brand" themselves is a distortion of what real marketing is. In the bizop sector of course the people teaching others to "brand" themselves have a vested interest in the sheep not questioning this advice, which is why it is given. It is far easier to placate the hopefuls with fuzzy advice to "brand" themselves than actually tell them the truth about branding, that it is useless as a direct-response method unless you have a great deal of money to spend. That money is almost always better spent testing direct-response methods. What it comes down to is folks should understand the roll name-recognition can play in building online influence, but should not expect it to do the unreasonable, sway prospects away from a better offer.
	Looking for a Marketing Breakthrough? (Selling copy and competitive stratagems developed for you)

04-21-2009, 01:05 PM	#4
meckal Active Warrior Join Date: Apr 2009 Posts: 46 Thanks: 0 Thanked 1 Time in 1 Post	Re: Attraction Marketing Myth Obliterated Hi thanks for sharing a nice video ...it is so nice. thanks a lot.

04-24-2009, 11:46 AM	#5
A8ch HyperActive Warrior Join Date: Apr 2006 Location: Philadelphia, PA, USA. Posts: 101 Thanks: 4 Thanked 12 Times in 9 Posts	Re: Attraction Marketing Myth Obliterated Hi Loren, Your video cuts to the heart of the matter and clearly describes the role that core marketing concepts play in relationship to attraction marketing. The points you cited were anchored in practicality and made a lot of sense to me. Hermas
	http://www.eBizInfoCenter.com - Resources for the Web Business http://www.squidoo.com/online-piano-courses - Online Piano Courses Explained!

04-25-2009, 02:02 AM	#7
Karen Connell I CAN do this... War Room Member Join Date: Apr 2009 Location: Ireland Posts: 428 Blog Entries: 2 Thanks: 69 Thanked 49 Times in 39 Posts	Re: Attraction Marketing Myth Obliterated Interesting... Thanks Karen
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04-25-2009, 03:49 AM	#8
aparadekto Ninja Wizzard War Room Member Join Date: Apr 2009 Posts: 52 Thanks: 1 Thanked 3 Times in 3 Posts	Re: Attraction Marketing Myth Obliterated hrmmmm thnx

04-27-2009, 11:08 AM	#9
Shariyf Clark HyperActive Warrior Join Date: Jan 2008 Location: South Amboy, New Jersey, USA. Posts: 114 Thanks: 23 Thanked 15 Times in 7 Posts	Re: Attraction Marketing Myth Obliterated Thanks for keeping it real about 'attraction marketing' Loren. Those vids are awesome.

05-07-2009, 09:29 AM	#10
Charles Harper 12/31/2009 1200 Articles War Room Member Join Date: Dec 2007 Location: Hershey, PA , USA. Posts: 524 Blog Entries: 7 Thanks: 167 Thanked 18 Times in 13 Posts Social Networking	Re: Attraction Marketing Myth Obliterated Loren: You know where I stand on this stuff. Good work my brother. You and I should do something together. Peace to you, Charles

05-07-2009, 07:37 PM	#11
Loren Woirhaye gypsy accordion menace War Room Member Join Date: May 2006 Location: Amherst, Massachusetts Posts: 3,161 Blog Entries: 11 Thanks: 75 Thanked 490 Times in 354 Posts Social Networking Contact Info	Re: Attraction Marketing Myth Obliterated that would be cool, Charles.
	Looking for a Marketing Breakthrough? (Selling copy and competitive stratagems developed for you)