Article Marketing Visitor Superiority - Never Fear EZA Changes Again

Mike Long · 05-25-2009, 01:24 AM

Dr. Mani, I'm humbled by your kind words. Thank you.

You are one of the few people in this industry (along with Tim) that will cause me to drop everything I'm doing and listen to what you have to say.

I'm grateful that you found everyone's contributions in this thread helpful. I think what I may enjoy the most about this thread and a couple others like it, is that the people involved are people I know to be good, honest, ethical marketers with a long term plan, and a burning desire to truly help as many people as possible.

People first, profits second.

I wish there could be more of this in internet marketing. It might persuade me to become a little more visible over the long term.

Thank you once again...
~Mike

cyberws · 05-25-2009, 06:13 AM

This is the kind of unselfish, high-quality information that Tim always shares. Everyone who doesn't have his "Article Marketing Answers" is really missing out. The only thing wrong with it is that Tim is cheating himself! One year for only $27? The quality of information every month is simply amazing. I see that he only has a few left, so if you're serious about article marketing you should grab this while you can.

Sydney Johnston

Steven Wagenheim · 05-25-2009, 06:59 AM

Dr Mani, you are one of the true class acts in this business. I will never
forget how you befriended me when I first came here.

Thank you for your kind words.

And yes, you're right...we need more threads like this of people sharing
openly without expectation of any return.

It would certainly give this industry a better name.

sebritt · 05-25-2009, 09:48 AM

Thank you Tim for this comprehensive and very helpful look at article marketing. I've also really enjoyed reading Tim Gorman, Steven Wagenheim and Mike Long's excellent contributions to this thread as well.

Dr. Mani (thanks for alerting me to this article via Twitter!) makes some excellent points and I will also be looking at Tim's material very closely in the coming days as I make decisions about my own business.

I so agree with Mike's perspective on the importance of having multiple streams of traffic to one site instead of scattering your resources everywhere and diluting your efforts.

Kudos to you Tim for a job well done and I look forward to more.

Best,
Ellen

CPA_OFFICER · 05-26-2009, 06:32 PM

Wow, I'd never realized how important titles were!

drmani · 05-26-2009, 10:34 PM

I emailed my list about this discussion, and tweeted about it,
sent over 200 people to read it - and have received a flood of
feedback and notes of 'thank you'... for something OTHERS have
done!

There's a marketing lesson in that. VALUE FIRST is a principle.
The value can be created in the form of teaching from your own
experience and expertise. It can also be created by pointing
your people towards other sources of it. In either case, they
remember and thank YOU for providing them value.

So, go on and tell YOUR list about this thread - and let more
people benefit from this collective wisdom on article marketing

All success
Dr.Mani

P.S. - Tim, Mike, Steven, thank you for your gracious words

Rod Cortez · 05-27-2009, 12:07 AM

Dr. Mani, it's a pleasure seeing you post in here! This thread is officially a "super-thread" in my book. This is some hard-hitting content that many people will find useful.

Cheryl Hines · 05-27-2009, 12:17 AM

This is why I come to this forum! Thank you to Tim, Steve and Mike for giving us a sort of round table seminar on article marketing - great to have so many perspectives from those who know.

I hope that this thread serves as an example for future threads - and as Dr. Mani stated, the motto should be to GIVE value or another way of saying over deliver - some would call that going the extra mile

I am inspired!

ricsale · 05-27-2009, 05:28 AM

I am glad I came back to check out this forum. All the doom and gloom and pulling people apart that was becoming the norm was not what I wanted or needed to see.

To have access to such a rounded discussion on article marketing and in such depth is a great privilege.

Many thanks to Tim, Mike and Steven for sharing this with us.

Rich Sale

The Great Gordino · 05-27-2009, 07:16 AM

Great thread!
Early on Tim mentioned the importance of titles, and both he and Steven W spoke about the WTF? method, Tim saynig it was hard to then work in the keyword phrase.

My tactic in this regards is to use the WTF? title and not bother about the keyword phrase in the title.
Not all articles have to be seo orientated - if you can follow up the curiousity factor with good content, you'll the clicks.

To use 2 of my own examples -

Why Is Serena Williams So Ugly?
The Elvis Presley Millions - Grab Your Share!

Neither of those have any keyword efforts in the titles, but they get read and clicked.

Just my tuppence from a drizzly GB.

TimG · 05-27-2009, 11:14 AM

Quote:

Originally Posted by The Great Gordino

Great thread!
Early on Tim mentioned the importance of titles, and both he and Steven W spoke about the WTF? method, Tim saynig it was hard to then work in the keyword phrase.

My tactic in this regards is to use the WTF? title and not bother about the keyword phrase in the title.
Not all articles have to be seo orientated - if you can follow up the curiousity factor with good content, you'll the clicks.

To use 2 of my own examples -

Why Is Serena Williams So Ugly?
The Elvis Presley Millions - Grab Your Share!

Neither of those have any keyword efforts in the titles, but they get read and clicked.

Just my tuppence from a drizzly GB.

Fantastic examples of the WTF? title approach - Without a doubt your first example would capture someone's attention and the click through to the article but I think when you use titles in that respect you have to take extra care to have a compelling article and even stronger resource box because these titles do tend to capture the attention of non-targeted visitors.

Would you be willing to provide some additional insight and tips on how you harness the traffic generating capabilities of these types of titles? Much like yourself, I'm sure Steven has other tweaks he makes to his articles when using titles like this.

I'll be the first to admit I'm not a big user of this method for my own titles because I prefer to take advantage of the search engines and rank high withmy articles in order to get the targeted human visitor which can ultimately be converted to $$$$$$$.

Thanks for sharing.

Respectfully,
Tim

esh · 05-27-2009, 11:54 AM

Awesome research Tim! I have been a customer of Tim, Steven and recently Mike's Article Bully! I am awaiting Tim's Article Soldiers. But this "AM Visitor superiority" report series is just awesome and a great contribution to article marketing community! This breakdown of articles for content marketing based on the Visitors emotional triggers visually will look like an heatmap for an article just like the adsense heatmap or the google serps heatmap created by the stompernet

I one day dreamt that if ezinearticles could do a study on visitors attention on screen's realestate and plot these datas onto an heatmap of all their millions of articles, come to an assertation in the form of heatmap that is superposement of millions of articles. But i know that would never happen

But nothing beats an insider information from an experienced article marketer that is successful! I really treasure this information and going to apply what i learnt and awaiting 2 more of the reports.

Thanks.

Esh

Steven Wagenheim · 05-27-2009, 01:21 PM

Quote:

Originally Posted by TimG

.

Would you be willing to provide some additional insight and tips on how you harness the traffic generating capabilities of these types of titles? Much like yourself, I'm sure Steven has other tweaks he makes to his articles when using titles like this.

Tim, when I write an article with a sensational title, I tend to try to think
more like a copywriter than an article writer. I'm going for a certain kind of
reaction.

Naturally, you have to know your audience and since you really have no
control over who is going to read your article (especially if you're using
standard keywords for that niche) you have to be prepared for the
possibility that you might turn off a lot of your regular readers or those
who are maybe looking for one thing and finding something that they didn't
expect.

However, if the title is off the wall enough, your "typical" reader will
probably bypass the article. If not, hope that they have a sense of humor.

Let's take for example the acne niche. Let's say I wanted to write a really
off the wall article for it with a really off the wall title. Now, with this
niche, you do have a bit of an advantage as most people who suffer from
acne are teens and most teens (at least the ones I know) are pretty
open minded and aren't offended too easily. This is not to say that you
won't offend somebody. You will, so be prepared to deal with it or just
stick to your safe article titles with their safe content.

Here is something I just thought up off the cuff. Please note, this is just
a fictional example and not to be taken literally. Naturally, you will only
write something like this if it's true.

Title: How I Zapped My Zits And Bagged Three Hot Chicks In One Night.

I won't go through the whole article writing process here but I'm sure you
can see where this is going.

The main point will be that his acne was cleared up with this amazing
treatment.

However, the selling point will be how AFTER he cleared up his skin, he
went to some party, bar, club, whatever, and got it on with three really
hot women in one night...all because he had clear skin.

Yeah, it's tacky and totally sensationalist TV stuff, but it works if you
know you're market.

But you have to be convincing with your writing. You have to sound the
"cool" part to make your readers believe that you're actually this really
cool guy who just happened to be cursed with lousy skin. Otherwise, if
you sound like a geek (what most people associate with acne) then the
outcome will not sound realistic.

Make no mistake about it, this kind of writing is tough as nails to pull off.
You have to be one damn good writer to do it or it's going to come out all
forced and phony.

I use it sparingly.

But when I do...you should see the views and click throughs that I get.

The Great Gordino · 05-27-2009, 04:36 PM

Quote:

Originally Posted by TimG

Fantastic examples of the WTF? title approach - Without a doubt your first example would capture someone's attention and the click through to the article but I think when you use titles in that respect you have to take extra care to have a compelling article and even stronger resource box because these titles do tend to capture the attention of non-targeted visitors.

Would you be willing to provide some additional insight and tips on how you harness the traffic generating capabilities of these types of titles?

Respectfully,
Tim

Hi Tim,
This is a good point, and comes back to something you have said about the inherent strength of article marketing, seo ranking.
When I use this wtf? type of title, it's aimed at associate markets, and I also do it because I enjoy writing and can whack an article up in 10 minutes.
For newbie writers, or people who take a long time to write an article, I would always recommend keyword relevant titles.

With the Why Is Serena Williams So Ugly? article, I had watched her use fairly blatant gamemanship at Wimbledon, and found it distateful to watch, ugly in fact.
This screamed the article title at me, which for newbies is something that happens the more you practice!

I have a $7 report I wrote about making money from sport, so whacked up the article with the link.

In the same way that if you are selling a diet, you don't shout 'hey fatso, here's a diet', but may get better results by getting the attention of 30yr + fat women in other arenas and then mentioning the diet, it's possible that some people who like their sport will be interested in how to make money from sport.
And/or they may enjoy my view and seek out more of my content.

It also meant I could use the 'ugly sports woman' angle in titles of a few other articles.
So if I hear a title shout at me, I tend to just get it written, whack it up, and move on.

As I say though, the keyword relevant title is far more potent, especially for newbies.

wordwizard · 05-31-2009, 02:58 PM

Wow, I just found this series and read it in its entirety, taking lots of copy and paste notes to create my own "digest" version of it for review. Thank you so much, Tim, Steve, Dr. Mani, and Mike for all this great info!

About the WTF titles... I experimented with parody once... After many articles on how to relieve stress, i wrote one on how to increase stress and achieve that heart attack in record time, and it kind of flopped, comparatively speaking at least. I had the feeling that a lot of people didn't get it, or were appalled at my "apparent" change of direction, or something... They didn't realize it was meant to be a parody. Ouch.

So in the foreseeable future, I will be very cautious with titles that aren't pretty much promising what's going to happen -- in a relatively direct way. Tricky territory, that.

Thanks so much.

Elisabeth

drmani · 06-01-2009, 02:14 AM

I've been thinking a lot about this thread, of the value it has given
to so many forum members, and want to add a bit more to the discussion
- in the form of tidbits from my overall 'Article Marketing Strategy'.

From a tactical viewpoint, there's a lot to learn from the advice freely
given by Tim and Steven. And Mike Long's post gave some perspective on
how to take it to a new level - by focusing your article marketing on a
specific long-term goal.

Which leads to this point:

Article Marketing is a STRATEGY.

Yes, you can use it as a short-term tactic - and benefit from it.

But the real power of article marketing comes when you use it strategically,
as a cornerstone of your business building efforts over years.

I have articles from 1997 still ranked on search engines and featured on
various niche directories, even today bringing targeted visitors to my
many websites - for free, and without effort. That's what you can enjoy
when your focus turns strategic.

Article Marketing as a strategy stems from the 'VALUE FIRST' philosophy.
You GIVE value with your content. Then you GET rewarded in proportion to
that - often in much higher proportion.

Here are some thoughts for using Article Marketing as a Business Owner:

1. Leverage your content. Use it in multiple locations, with some tweaks
to avoid 'duplicate content' filters. Use it in multiple formats - like turning
an article into

* an audio podcast by reading it out loud,
* a short video (a Warrior has a nifty program called Article Video Robot
that does this quickly),
* a print article in a magazine or newsletter,
* a page on your website,
* a post on your blog,
* an issue in your ezine,
* a chapter (or sub-chapter) in your book or ebook
* an email in your autoresponder series

... the possibilities are endless, and turn your one-time effort into the
seed of something bigger!

2. Extend your reach. Anyone remember the buzz around 'Hosted Marketing
Pages' from a few years back? Very few people practiced it. When you do,
it works very well. Essentially, it is creating a HIGH VALUE article for
a specific high-traffic/high-profile website in your niche - and giving
it away for that site owner to use, with only a single link back to your
site as a 'credit'. Well-written high-quality articles custom-written
for a site are irresistible to the webmaster!

3. Lead gently into a sale. Many article marketers invite a reader to
click on a direct affiliate link, or point them to a pre-selling page
- but what if you sent them to an INFORMATIVE resource first - like your
blog or website? And then get them on a mailing list? And then give
them MORE value - before selling them anything?

4. Think 'syndication'. How can you get your article to 'go viral'?
Make it brandable with your affiliate link - and let your affiliates
post them to their website/blog. Offer it to ezine publishers to
share with their list. Turn one or more articles into a special report
and give it away - with resale/redistribution rights. Great content
with distribution rights is as attractive as honey to bees!

5. Use articles to build your brand. When your writing gets seen on
top-notch sites in your niche, you attract the attention of the big
players - based on how valuable your article content is. That can
lead to joint ventures, partnerships, and other deals. Plus, you can
become known as an 'expert' to your audience. This, over time, can
translate into far greater value than you can earn from a short burst
of affiliate sales!

And for some people, article writing may ITSELF be a business - not a
means to building and growing another one.

Here are some ideas in case you're using Article Marketing as a writer:

1. Give away your best work. Crazy? Like a fox! If you're a freelance
writer trying to enter a niche, imagine spending 3 hours crafting a
GREAT article - and offering it to major players in your niche... FREE!
Think that'll get their attention? May lead on to paid work writing
more articles for them?

2. Sell a front-end package of articles cheap. I mean REAL cheap - like
$0.50 per article, maybe. And in limited packs. Then, convince your
delighted buyers to order future articles at higher prices, more in line
with the real value of your writing skills... which they have already
sampled at little risk!

3. Partner to grow. Once you've repeated the process multiple times
and have a sizable group of happy buyers, start partnering with other
skilled article writers - by handing out a part of your contracted work
for a fair share of profits... so you get paid for NOT working/writing!

4. Ask for referrals. Get your best clients who have stopped buying
your articles to recommend new clients - so you have enough contracts in
the pipeline to keep your growing stable of writers busy - and happy.

There are many ways to get creative with article marketing.

The interesting bit about behaving strategically in your article
marketing is that your competition won't be able to figure out what
you're doing - and so you don't have much real 'competition'!

And because you know your biggest benefits and profits come in the
medium to long term, you're not obsessing about short term results,
and will have the staying power to succeed at it... while others
drop out or keep struggling hard at a lower level of efficiency and
performance.

Hope this helps.

All success
Dr.Mani

TimG · 06-03-2009, 01:54 AM

Well, it took a bit of time but I was finally able to get Part 4 of this 5 part series on winning the battle for visitor superiority posted. To recap, we’ve covered the article title, the article summary and the article keywords. In this section I will begin to cover the actual content contained within the article body itself. I expect that this section will be covered over several postings with today being the first.

When it comes to crafting a quality article that will keep your reader engaged there are a few general rules I like to follow:

1 – You need to make sure that your article content matches the title of your article or provides the information that is promised in your article title. This is something that Ezinearticles.com and many other directories take rather seriously with EZA being the toughest enforcer of this general rule of thumb.

2 – You need to make sure your article matches the mood of your article title. If you recall, we talked about several different article titles in Part 1 of this series. They included the “How To”, the “Numbered Sequence”, the “Panning for Gold”, the “Shock and Awe”, the “Do You Know What I Know” and the “in Your Face’ article titles. Additionally, Steven provided some outstanding thoughts on the “WTF” title.

So with that many different flavors for a title to choose from it would only make sense that you craft your article around the specific title version you have selected for your article. This is extremely important because a “Shock and Awe” article will not work with a “How To” titled article and it stands to reason that a “WTF” titled article will be a complete letdown for the reader if the article is a mundane article with little to know excitement or shock value contained in the article body.

3 – Article length is another subject that comes up quite often and depending on which author or article marketer you listen to there will be a few minor differences in their suggested length. For me personally, I like to stick within these parameters: a minimum word count of 350 words and a maximum count of about 500 words. I use these minimum and maximum word counts as a guide so there is always a possibility I may go over 500 words but rarely do I ever drop below 350 words.

I’ve recently noticed that many authors are now knocking out articles at an alarming rate with the articles having just above 250 words. Although shorter articles are quicker and perhaps easier to write I personally don’t believe this is a good practice to start following. Many of the shorter articles that I have seen barely began to provide any information that would have led me to want to click on the resource box to the author’s website.

Speaking of resource boxes, I was recently asked the question of whether or not I felt that writing a short 250 word article combined with a 300 word resource box was a good idea. My response was that I felt it was a bad idea and that this was something I would avoid doing for several reasons:

1 – 250 words barely allows you the opportunity to get your keyword phrase in the article along with any additional complementing keywords.

2 – How much can really be said in a 250 word article that will keep the reader engaged to read the resource box?

3 – Most people can barely create a compelling resource box that will get a click through to their website. Adding additional words will only make this process worse instead of actually helping the author.

4 – Ezinearticles.com won’t allow it. Here is what they have to say in their own words on the EZA website – “We would like to help you get this article approved but there is an issue which needs to be resolved first. Your resource box is longer than we recommend. Please keep the size of your resource box so that it’s no larger than 15% of your total article size and resubmit it for Editorial Review”.

Based on that information above if your article is only 250 words then they will allow a resource box that is around 37 words long. On this particular point if anyone has a different view or insider knowledge that can provide more insight then please by all means share it with the group.

My reasoning behind avoiding articles that are longer than 500 words is based around the difficulty in writing a longer article, the expected ROI for your writing and the attention span of the average reader.

Let’s start with the difficulty in writing longer articles. First and foremost, you must understand that the longer your article is the more words you will need to draw upon from your vocabulary in order to make your article appealing to the reader in order to keep them engaged from the start of the article until the end of the article and start of your resource box.

How many times have you read in this very forum postings asking for advice on how to write an article or people sharing their frustrations at writing articles. There is no doubt in my mind that someone who is just getting started with article marketing will have a much easier time writing a shorter 350 – 500 word article when compared to attempting to write 700+ word articles on a daily basis. Now, with that said, as you become more proficient in writing and your skills and knowledge improve perhaps you may want to experiment with longer articles but until such time stick to writing shorter (but not to short) articles.

Another reason why I prefer to stick with shorter articles that are 350-500 words in length is because I personally feel I get more bang for my buck (better ROI) from smaller articles. Instead of writing one 700 word article and posting it to Ezinearticles.com why not write 2 articles that are 350 words in length and submit them to the article directories allowing you the opportunity for at a minimum double the exposure from the same number of words.
Additionally, you have the opportunity to use two completely different article titles (containing your selected keyword phrase) allowing you more opportunities to rank in the search engines. Trust me; nothing stinks more than writing a lengthy article only to see it bomb in the search engines because your title sucks!!

The main reason why I personally avoid writing and submitting longer articles is based on what I call the outside competition factor. What I mean by this is the fact that we are always in a constant struggle against outside forces for the attention of our readers.

For example, if a mother finds your 700 word article while conducting a search on the Internet and starts reading it but before she can finish her baby son or daughter starts crying chances are good she will click off your article and go take care of her child. On the other hand, if your article is only 350 words there is a much better chance (higher percentage) she will have finished your article and hopefully have clicked through the link in your resource box landing on your site before being called away by her child.

What other factors can interfere with someone trying to finish your article (remember you are competing for the reader’s attention against outside factors)? How about a phone call, someone coming home from work, the doorbell ringing, friends or visitors coming over, the dog needing to go out, the stove going off, the washing machine or dryer stopping…etc . All of these outside influences can derail your reader from making it to your website if they are stuck trying to read a long article.

Finally, you have what I have termed as the human nature factor (HNF) which becomes more apparent with longer articles. Generally most people are skimmers when it comes to reading. That is they skim from headline to headline, sub-heading to sub-heading and paragraph to paragraph.

By having a shorter article you give the reader the opportunity to quickly skim your article to see if it appeals to them and you almost force them into your resource box where you snag them into your funnel to your website. The HNF is minimized in this example, but when a longer article is found by the visitor the human nature factor kicks into high gear because when someone sees a long article generally what they really want to do is perform a very quick scan (quicker than with a shorter article) and ultimately decide that this article is not for them and depart to go find a shorter article that meets their needs.

Also, you have to realize that even while readers are using their eyes to scan and then focus on specific keyword phrases within your article chances are good that their hand is using the mouse to scroll down the article because it is prepping the brain and eyes to find the next keyword phrase of interest. For that reason I prefer they quickly find my resource box instead of several more paragraphs of information which could lose their interest.

Here is another idea I group in this human nature factor and it revolves around the law of diminishing returns. If you can buy one cheeseburger for $2 or buy 3 cheeseburgers for $5 than in most cases you will buy the 3 cheeseburgers because it seems like a good deal and it is, for the seller of the cheeseburgers.

Here’s why, the reality is the first cheeseburger will taste great, the second cheeseburger will taste ok and the third cheeseburger may not taste good at all because you may be full, feel bloated or be sick of cheeseburgers. In this case there is a strong probability that one cheeseburger may have hit the spot and you would have only spent $2 and I’m more than willing to bet that 2 cheeseburgers would definitely fill you up and only cost you $4.

In both cases you save money (either $3 or $1) and you’re not sick of cheeseburgers. Unfortunately, your brain felt that purchasing 3 cheeseburgers was the best thing to do because the overall cost of each individual cheeseburger is cheaper when you purchase 3 instead of 1 or 2 even though you really can’t stomach eating more then 1 or 2 cheeseburgers. So ultimately, you end up wasting money when you felt like you were being smart and saving money.

What does this have to do with article length? Plenty, why force feed your reader 7 paragraphs of information when you can accomplish your objective (getting them to your website) using 3 to 5 paragraphs – A crude example at best I know, but I think you get the picture.

I know that the mere subject of article length is sometimes a hotly debated issue and that many might disagree with my own interpretations so please remember these thoughts are based off what I have seen and experienced over the last few years with my own article marketing efforts.

I’ll close with a few more final thoughts regarding article length:

1 – Try and cover your topic in 350 – 500 words but if you feel you must go higher than that is a judgment call you will have to make and experiment with.

2 – No matter how long your article is nobody will read the second paragraph if the first paragraph stinks so make sure you provide quality content from start to finish.

3 – The whole point of your article is to give the reader a chance to click the link in your resource box – Shorter articles give them the opportunity to make the click at a higher rate than longer articles.

4 – Retention rate is everything, don’t take a chance of losing it with an article that is a novel and instead stick to a short story.

5 – And this may be the most important point in regards to article length. I look to see what the readers are telling us in terms of what they want. What I mean by this is take a few minutes to go visit Ezinearticles.com and click on the most viewed articles in the last 90 days in your niche and see how long the articles are. In most cases I find these articles (the most viewed in the last 90 days) to be between 350 – 500 words long. On the other hand, the most published articles tend to be longer in length, just some food for thought.

More to follow......

Thanks,
Tim

The Great Gordino · 06-04-2009, 04:03 AM

Quote:

Originally Posted by TimG

For example, if a mother finds your 700 word article while conducting a search on the Internet and starts reading it but before she can finish her baby son or daughter starts crying chances are good she will click off your article and go take care of her child. On the other hand, if your article is only 350 words there is a much better chance (higher percentage) she will have finished your article and hopefully have clicked through the link in your resource box landing on your site before being called away by her child.

Excellent example!

A lot of newbie writers think that becasue they slaved over their article, that readers will automatically be sitting down to slowly digest it over half an hour, maybe with a cup of tea and biscuits!
Not so, it's a quick in and out info grab for the reader.

For that reason, and along with keeping Tim's example in mind, don't write long paragraphs - 2 sentences will do it, or a better guide may be 3 of 4 lines of text.

You are not writing a book, you are not writing an essay, you are giving information, so give it in a quickly readable way, and that means short paragraphs!

Great post Tim about article length, when I am looking at other articles and I see an article of maybe 800 words with huge dense paragraphs, it turns me off, so I make sure I don't do that to my readers!

currypuff · 06-04-2009, 06:43 AM

Wow, this is a fabulous thread. I am learning a lot.

THanks to Tim and everyone who has contributed.

May

Cheryl Hines · 06-04-2009, 07:50 AM

I keep coming back to this thread, Tim! Your insight so much appreciated and your selfless way of sharing is off the charts.

Marketers, take note! This is a lesson is an example in building relationship for a long term business. I know I needed the lesson!

Thanks again, to Tim and Mike, Steven and Dr. Mani.

TimG · 06-04-2009, 01:01 PM

Quote:

Originally Posted by Cheryl Hines

I keep coming back to this thread, Tim! Your insight so much appreciated and your selfless way of sharing is off the charts.

Marketers, take note! This is a lesson is an example in building relationship for a long term business. I know I needed the lesson!

Thanks again, to Tim and Mike, Steven and Dr. Mani.

Cheryl,
Thanks and glad you enjoyed the postings. I have to admit, I was a bit upset on Monday when I kept responding back in this thread and my responses were getting deleted and then I find the thread moved to this portion of the forum (out of the main discussion area).

I was contemplating not posting here anymore but since it is still getting read I see no reason to stop posting the information. Next installment will be soon.

Respectfully,
Tim

wordwizard · 06-04-2009, 01:56 PM

Hi Tim,

thanks for hanging in there. I connect to this post through the link in my email, so I found it again and might not have even noticed its changed location.

Still, I hope this thread is safe now, and I'm looking forward to future installments of your terrific series on articles.

Elisabeth

Allen Graves · 06-04-2009, 03:15 PM

I too was wondering what happened to your posts, Tim.

I have my theories.

Allen

The Great Gordino · 06-04-2009, 04:31 PM

Quote:

Originally Posted by Allen Graves

I too was wondering what happened to your posts, Tim.

I have my theories.

Allen

C'mon then Allen, do tell!
This is such a great thread, helps to restore the rep of a forum which has been getting some reviews of going downhill, and yet the thread gets moved to a self-improvement section?

How is this relevant to self improvement rather than the internet marketing section?
It's an important point.

Allen Graves · 06-04-2009, 05:57 PM

It happens.

Posts get moved. When it happens to mine, I usually delete them and put them on my blog. More people can read it there than in a self-improvement forum. LOL

Allen

Rod Cortez · 06-04-2009, 08:15 PM

Why this thread is not in the main forum is beyond me. I'm glad I subscribed to it so I can be alerted when new content is added to it. As always, great content everyone!

One simple tactic that I do to create several articles is that I will use Dragon Naturally Speaking to write an article such as "How To Meet The Woman Of Your Dreams - 10 Ways To Meet Her This Weekend!"

I'll have ten bullet points and now I can create several creative, keyword-rich titles using a variety of those 10 bullet points. Here are a couple of examples:

1.)) "3 Quick And Easy Tactics For Meeting Women This Weekend!"

2.)) "How To Meet Women Anywhere - 5 Proven Tips!"

3.)) "How To Meet Women - Even If You're Fat, Broke, Or Don't Own A Car!"

I've never been hit by the dup content myth nor have any of my articles ever been rejected because I'm able to mix those 10 bullet points with a huge amount of variety. Oh yeah, and it's great for SEO purposes too.

RoD

Cheryl Hines · 06-05-2009, 12:15 AM

I subscribed, too, so that is why I kept up.

Well, Tim, maybe it is time for you to get a blog going for this kind of thing - I know you'd have an army (no pun intended) of subscribers. Sad that it got bumped and I am too new and naive to even guess why.

BTW, I have been tweeting it, if that helps.

(edit: I found the blog (duh!) )

The Great Gordino · 06-05-2009, 05:37 AM

Now it's important to not get sidetracked on this thread, because it has some doozy info on article writing, but I am still perplexed as to it being moved.
So much so that I posted in the main section. My post was as follows:

**********************************
There was a thread posted by a member (not me) about how to write articles.
A Thread with good valuable genuine information.

As I write it has 5,000 views.

It was moved to the self improvement section.

Simple question - why?

Had it been posted in the self improvement section then moved to this section, that would make sense, but to move it in the other direction makes no sense.

Someone made a conscious decision and took action to move it - what's the story?

It's the kind of thread which proved huge value to members, gets other people recommending the forum, which is great for the forum, but then gets moved to the wrong section - what's the story?
*****************************

It was deleted.
Hmm, so it's cleat that there is a reason for moving the thread that the mods won't reveal or even have discussed - my guess would be either that one of them is selling a product which covers info being given for free here, or it's personal against the original poster.

As I said at the top, important not to get bogged down on it, and to focus on the actual thread, but I thought I'd share!

Robert Boduch · 06-05-2009, 06:15 AM

This is outstanding information! Thank you TimG, Steven Wagenheim, Mike Long, and Dr. Mani and all others who have and will continue to post in this thread. You folks have made some excellent contributions. I only happened to discover this great post by being on the good doctor's mailing list - so special thanks to you.

This is worth printing out and reading a few times. I've purchased materials from Steven in the past and found terrific content. The other day I bought Mike Long's course and it's fabulous. Mike's a great guy too. Sent him a question and received back a page long personalized reply. What a guy! Dr. Mani's stuff is first rate too. And now I've "met" Tim and signed up to his list too. Very cool!

Yes... I do feel blessed today.

Maureen · 06-05-2009, 08:01 PM

Amazing resource! Thanks to all contributors. I have printed this out to read and look forward to more installments.

Wonderful people, inspiring to read. (guess that's why its here!)
Thanks for staying with it Tim.

I appreciated Mike's ideas on focusing on one niche. I have been considering this for awhile now myself and it is good to hear feedback from others thinking in this direction also.

Steven Wagenheim · 06-06-2009, 07:09 AM

I just buried my mother yesterday, so for those of you wondering why this
thread was moved here, I have no problem telling you since the worst that
can happen is I lose a forum to go to. It certainly can't compare to losing
your mother.

The thread was moved for this reason as it has been explained to me by
those who are on the inside. I won't mention names but they are former
mods of this place.

Any thread that starts to get so much attention that it begins to take
over the main page for a long time, gets moved. The reason is because
members complain about seeing it all the time. What you have to understand
is that the few people who have followed this thread and have enjoyed it,
do not make up for the many who don't care and, after a while, get sick and
tired of seeing it.

In a way, I can understand this. Think of the threads that you don't care
about that you see day after day for weeks. After a while, you get pretty
sick of them and wish they would just disappear.

So, to keep the "general population" happy, that's why, after a time, these
threads get moved.

It is why the "follow me" and "challenge" threads are not even allowed in
the Main Discussion forum anymore. They just attract too much attention
and end up taking over the forum. I guess the mods feel that when this
happens, it disrupts the balance of the forum.

Personally, and this is where I am sticking my neck out, I think this is just
BS. If a section of the forum membership is interested in a thread and want
to keep it going, what's the harm? Why move it? Why is it so detrimental
to the forum if it's NOT moved?

I just don't get it and I never will.

There is absolutely nothing about this thread that is self promotional in
any way. If it was, it would have been just flat out deleted. But it wasn't.
It was moved. Why? To simply get it out of the way of the main forum
because if it belonged here to begin with, it would have been moved here
on day 1...not day 21.

Anyway, hope this clears up why the thread was moved.

The Great Gordino · 06-06-2009, 10:40 AM

Thanks Steven, at least it's an answer, which is more than the mods deigned to give me!

I agree it's a ludicrous reason, when there are some threads stuck in the main section that are schoolground level at best.

Ho hum, I guess it's pointless arguing with a privately owned forum - it's their ball and they can take it home if they want.
It does seem flawed logic.

Sorry to hear of your loss Steven.

TimG · 06-06-2009, 04:07 PM

Steven,
Putting everything else aside, I'm sorry to hear about your loss.

Respectfully,
Tim

Steven Wagenheim · 06-06-2009, 04:55 PM

Quote:

Originally Posted by TimG

Steven,
Putting everything else aside, I'm sorry to hear about your loss.

Respectfully,
Tim

Thank you Tim and Gordino. Yesterday (the funeral) was just an unreal
day for me.

That's the only way to describe it.

Hopefully, what everybody says about time, is true.

Allen Graves · 06-06-2009, 07:46 PM

Quote:

Originally Posted by Steven Wagenheim

Thank you Tim and Gordino. Yesterday (the funeral) was just an unreal
day for me.

That's the only way to describe it.

Hopefully, what everybody says about time, is true.

It IS true, Steven.

Hang in there, bro! This too shall pass.

Allen

Steven Wagenheim · 06-06-2009, 08:41 PM

Tim, I finally got to read your 4th installment. Excellent stuff.

I'm trying to get back into a working frame of mind, so let me add my 2 cents
to article length.

First of all, I totally agree with Tim about article length. Almost all my articles
fall in the 350 to 500 word length range. Occasionally, when it's something
that I feel incredibly passionate about, or there is just no way to condense
it into 500 words, I'll go as high as 650. But that happens once in a blue
moon, and I do mean a very blue moon.

For you newbs, here is a great system I use that almost forces me to write
articles in this range.

What I try to do is make sure that each article I write, especially if it's one
where I am giving tips, has exactly 3 tips in the article. Even I could write
10 tips on the topic, I keep it to 3.

Here's why, and this is how I keep the article to about 500 words max.

I break the article up into 5 paragraphs, usually.

Paragraph 1 - Intro - What the article is about. I make it crystal clear
what the reader will learn and usually tell them that I'm going to give them
3 tips, ways, whatever, to do what they have to do. I usually keep this
paragraph to about 75 words.

Paragraph 2 - Tip 1 - 100 words

Paragraph 3 - Tip 2 - 100 words

Paragraph 4 - Tip 3 - 100 words

Paragraph 5 - Summary - I essentially sum up, very briefly I might add, the
3 tips. 50 words.

Total - 425 words

That's about the average length of one of my articles and I find it works
very well.

Naturally, there are exceptions, but you will rarely see me stray from this
formula and when I do, it's with a purpose and my article length still falls
in the 350 to 500 word length range.

Tim is dead on about this. People have a limited attention span. They're not
going to suffer through 700 words unless you're one hell of a writer, and let
me tell you, I'm not that good that I chance it very often. I know my
limitations.

In other words, I get in and get out.

Wam bam thank you mam...but with quality content.

That's the key.

Just so you know, up to the above line, this post was 403 words. I can
almost do this on autopilot now because I have the feel of a 400 word
article.

Anyway, can't wait for more installments.

This is fun.

The Great Gordino · 06-07-2009, 04:07 AM

Quote:

Originally Posted by Steven Wagenheim

Almost all my articles
fall in the 350 to 500 word length range.
......
I can almost do this on autopilot now because I have the feel of a 400 word
article.

woohoo! This is another gem to pick up, especially for newbies.

it does not take long at all for you to start to know when you have written over 300 words.
One thing that holds newbies back is they try to count the words as they go along - that's a mistake as it just breaks up your flow and will draw you into a mire of counting and recounting.

A tip I use is to imagine you are in the middle of a telephone conversation, and you were covering a point.
Firstly, you will make most telephone points in the 300-500 word range.
Secondly, imagine if you kept stopping while on the phone to count how many words you had spoken!!

Just spit it out into your pc, keep flowing, don't stop for grammar or spelling, and before you know it you will be cranking out 300 worders at will, which is the point you need to get to.

Cheryl Hines · 06-07-2009, 08:58 AM

@Steven - my thoughts and prayers are with you... Thanks for sharing your heart and a double thanks for being able to get back into the saddle with such concise instruction and advice on article writing. You are a true pro!

As to the thread move, I just keep pointing folks here. Too good to miss!

MexHilary · 06-07-2009, 06:26 PM

This is fantastic information. Many thanks to all of you for contributing such good tactics to follow. Obviously a special thanks to Tim for his willingness to spend his time and contribute his knowledge to get this started. Get info for us newbies and not-so-newbies to follow. I heard about it on the TIMIC forum and certainly glad I did.

Thank you, Tim et al.

Hilary

vicone · 06-09-2009, 01:02 AM

First a thanks to Tim and the others for the time and trouble they've taken to share their thoughts on this subject.

At first I was annoyed and puzzled when this thread was moved from the main forum but, after reading Steve's explanation above, it occurred to me that, without some control over popular threads, the first page of the forum would likely be dominated by 20, 30 or 40 dominant threads that stayed on page one forever and many new threads would soon get pushed to the bottom and would more rapidly vanish from view.

If admin wants the first page to contain fresh content which gets a fair chance of being read by many visitors, some control has to be exercised over threads which are likely to dominate the forum. One such thread may not be much of a problem but, if such threads are allowed, they can multiply like rabbits!

Ivan

TimG · 06-09-2009, 09:41 PM

Steven does provide some good reasons as to why the thread was moved but the only issue I have with the logic behind it is the fact that there are several threads in the main forum that have thousands of views and replies that have not been moved so that does cloud the actual reason behind such a move. Also it still doesn't explain why I had 2 replies deleted that were adding some additional information based on what Dr. mani had posted.

At any rate, I hope to have the next posting in this series up shortly.

Tim

Steven Wagenheim · 06-11-2009, 07:15 AM

While Tim is working on the next installment, let me talk a little bit about
picking things to write about.

I hear a lot of people say, "I don't know what to write about X", X being
the topic.

Okay, I'm going to do this down and dirty because I have to go take my
Milk of Magnesia and do 3 pushups. (MASH fans will get that one)

Let's take chess, just out of thin air.

Go here.

https://adwords.google.com/select/KeywordToolExternal

Type in chess and see what comes up.

I see quite a few interesting keyword phrases to write about.

chess strategies
chess strategy
play chess
chess openings
chess tactics
chess set
chess opening
chess instruction
chess lessons
chess rules
chess moves
learn to play chess
how to play chess

Okay, I'll stop there. There are tons more.

The keywords like "learn to play chess" and "how to play chess" are
great for a series of articles on chess instruction where you teach the
game. This is so wide open. You can start from very basic instruction and
get very advanced.

But then you have more specific keywords like "chess opening."

You can still write tons of articles. You know how many chess openings
there are? Plenty. You can do an article for each one.

Keywords like "chess strategy" and "chess tactics" can also lead to many
different articles. Heck, you could write a series of articles just on the
strategy of the "Queen's Gambit".

For chess set, you can write a series of articles on all the different chess
sets that are available from Star Trek to Star Wars to Lord of the Rings.

There is absolutely NO reason for anybody to be sitting around wondering,
"What do I write about?"

And then, add to this mix all the different slants you can take that Tim
and I and others have mentioned in the first part of this series, and I'd
be shocked if you couldn't write hundreds of articles on just about any
subject with a decent number of keywords.

That's the key. You want to look for something that has many aspects
to it.

Now, I haven't done the research on competition for these keywords so
I don't know if chess in itself is a viable niche, but you know what, I've
reached the point where I literally say the hell with competition. If people
are searching for these things (these keywords are getting thousands of
searches monthly) then the demand is there. If the demand is there, I'll
find a way to monetize it.

Now get out there and start finding some great topics to write about.

shirland · 06-11-2009, 07:44 AM

This was an excellent considering I just started using EZA. i will definitely implement some or all of these strategies. Amazingly you weighted the body(15%), but if you don't attract them to read your articles in the first then it really does not matter what the actual article is about. Thank you very much.

The Great Gordino · 06-11-2009, 08:13 AM

Quote:

Originally Posted by Steven Wagenheim

There is absolutely NO reason for anybody to be sitting around wondering,
"What do I write about?"

And then, add to this mix all the different slants you can take that Tim
and I and others have mentioned in the first part of this series, and I'd
be shocked if you couldn't write hundreds of articles on just about any
subject with a decent number of keywords.

Great post - the keyword searches is the key- the number of competing sites is a factor for sure if you want to use the articles for seo, but remember if your content is good, people will go to your site via your link anyway, so in that case seo is irrelevant.

After reading this post above, an immediate title sprang to mind:
'Is This The Ugliest Chess Set Ever?'

There are so many chess sets out there, some of them great, some of them, er, not so great. Is a chess fan going to be interested as to which set you picked as the worst?
Are there affiliate sites you can send them to?
Yes, and yes.

Hmm, I may just go and write that article myself!

The Great Gordino · 06-11-2009, 08:59 AM

Quote:

Originally Posted by The Great Gordino

There are so many chess sets out there, some of them great, some of them, er, not so great. Is a chess fan going to be interested as to which set you picked as the worst?
Are there affiliate sites you can send them to?
Yes, and yes.

Hmm, I may just go and write that article myself!

You know what? I thought it would be helpful if I *did* go ahead and write the article.
So, here it is, within 30-40 minutes of reading Steven's post and getting my idea:

************************************************** ********
Is This The Ugliest Chess Set Ever?

Chess is an ancient game of beauty and aesthetics - it's also a modern game of big business!
In particular there is a huge market for chess sets, and in that market, this one in particular may well be the ugliest chess set ever...!

To appreciate the aesthetics of a chess board, you need to think about the game itself.
It's a game of mental agility and psychological warfare, and it's the battle element which has bearing on the design of a set of pieces.

The little pawns may seem like cannon fodder, lambs to the slaughter, and indeed that's what they are usually used for in a game, but a single pawn has the ability to turn the whole game.
The image of them as little uniform foot soldiers is important.

Then behind the pawns come the big pieces that can move in various different directions, most importantly the King, which has to be protected at all costs, because to lose the King is the end of the game.

On a 'traditional' chess set, all these pieces have standard shapes and designs, you can spot them easily.
Nowadays though, as the chess set has become a staple item of any subject that has a big merchandising angle, the basic designs have been lost, and with it the beauty of the pieces.

The worst culprit, and therefore the ugliest chess set in the world...

The Simpsons antique set.
Ooh, it's a shocker.

Don't get me wrong, I'm a fan of the Simpsons as much as anyone, but the 'antique' chess set has the various characters in various poses, which not only makes it difficult to see which character is actually is, it also makes it hard to work out which chess piece it is.
Chess is hard enough when the pieces get spread out, without having to work out which is your Queen, and which is your Bishop!

Some chess sets are glorious pieces of work, lovely to look at, but unfortunately the Simpsons antique one isn't - and you can see why I think it's the ugliest chess set in the world!
************************************************** ***************

There you go, app. 350 words, good to go.
BTW I just picked the Simpsons set, I didnt even look at others!
And yes, there is a Simpsons antique set!

Hopefully me posting this will show how easy an article can be thought of, and more importantly, written!
If anyone wants to use it, go ahead, full usage allowance, no restrictions!

The Great Gordino · 06-12-2009, 02:57 PM

I feel a bit guilty about posting thrice in a row, and am wary of going too much away from the threads main subject, which is the structure of articles, but I had this tip in my head, and it's one I use, so since this thread got moved, we can treat it as our little gem, so here goes...

In the recent posts above this, Steven picked chess sets as an example for how to find something to write about if you are at a loose end with it.

I then followed it up by showing the 'Ugliest Ever?' title style, with an article about a Simpsons chess set.

I checked search numbers, and actually the whole chess set market is fairly viable as a niche, and of course the Simpsons merchandise market is also!

So, you may want to use that niche, or you may want to write about the fact that it's a niche market.

Use a plr product about niche marketing, or write one(!), and then write articles about using Simpsons chess sets as a niche market.

Joe2 · 06-14-2009, 07:42 AM

Quote:

Originally Posted by Ross Kenny

Hey Tim,

Such a great post and some real valuable information disclosed. Getting a little rare in this section of the forum outside of the War Room. I will be adding this to my personal Article Marketing Handbook for future reference.

Can't wait for the rest..........

When I create my articles I find doing everything in steps really helps.

For example,

Step 1. Research and find 100 keywords.

Step 2. Write 100 Article titles all concentrating on the points mentioned above.

Step 3. Write a variation of Bio Boxes.

Step 4. Write the Articles.

I find by breaking down the steps this way you can really concentrate on the specific areas. You'll find you will craft some real compelling titles this way as you can really dedicate your efforts into that particular area before moving onto the next. I find this works well..!!

I have a blueprint that I've created that I use for each area laminated onto 4 seperate A4 Printouts.

Re -

1. How to do the Market & Keyword Research
2. How to Write the Title
3. How to Write the Bio Box
4. How to write the Article

(Each area goes into detail and highlights the importance of the AIDA Formula - Found this definition )

As you can see this is a very productive way of creating your Articles concentrating on the specific areas and dedicating QUALITY time to each. This way you really can craft articles that stop the reader wanting to click those "Adsense Ads..."!!!!!

Thanks again Tim for the great post..,

Oh and as for the Ezine Article Changes... I don't care... They won't do anything too drastic to hurt the customer experience. They don't want to drive us quality writers away and I'm sure they don't want to upset Google in any way.

I'm sure Chris Night is keeping an eye on the stats and may even have something up his sleeves for a premium account removing the ads. (Who knows...)

Hello Ross

Would you be prepared top give us details of your blueprint?

Kind regards
Joe

webhosting134 · 06-14-2009, 03:10 PM

good article, appreciate it!

Joe2 · 06-15-2009, 01:24 AM

Hello again Ross

My apologies for such a direct request. I should have said would you be prepared to share some details of your blueprint with us?

Kind regards
Joe

Marc Jager · 06-22-2009, 09:32 PM

Gentlemen, THANK YOU very much for this.
Subscribed!
I have learned more in this one thread than several days of following this forum.

I've got a whole new perspective on sticking to ONE niche and a completely new understanding of how important article marketing is.

So again, THANKS.

Er... Gordy? Anyone who is interested in a chess set already knows how to play and doesn't need to be told what pawns are or that the game is lost when the king is lost

05-25-2009, 01:24 AM	#51
Mike Long The Article Bully War Room Member Join Date: Sep 2008 Location: Henderson, NV Posts: 128 Thanks: 30 Thanked 59 Times in 28 Posts Social Networking	Re: Article Marketing Visitor Superiority - Never Fear EZA Changes Again Dr. Mani, I'm humbled by your kind words. Thank you. You are one of the few people in this industry (along with Tim) that will cause me to drop everything I'm doing and listen to what you have to say. I'm grateful that you found everyone's contributions in this thread helpful. I think what I may enjoy the most about this thread and a couple others like it, is that the people involved are people I know to be good, honest, ethical marketers with a long term plan, and a burning desire to truly help as many people as possible. People first, profits second. I wish there could be more of this in internet marketing. It might persuade me to become a little more visible over the long term. Thank you once again... ~Mike
	Want To Become An Article Bully And Dominate Any Niche You Choose? Download Your FREE Chapter of "The Article Bully Domination System" Today!

05-25-2009, 06:13 AM	#52
cyberws HyperActive Warrior War Room Member Join Date: Jul 2008 Location: Lilburn, GA Posts: 174 Thanks: 55 Thanked 9 Times in 9 Posts Social Networking	Re: Article Marketing Visitor Superiority - Never Fear EZA Changes Again This is the kind of unselfish, high-quality information that Tim always shares. Everyone who doesn't have his "Article Marketing Answers" is really missing out. The only thing wrong with it is that Tim is cheating himself! One year for only $27? The quality of information every month is simply amazing. I see that he only has a few left, so if you're serious about article marketing you should grab this while you can. Sydney Johnston

05-25-2009, 06:59 AM	#53
Steven Wagenheim Article Marketing Wiz War Room Member Join Date: Dec 2006 Location: Roselle, NJ, USA Posts: 13,262 Blog Entries: 11 Thanks: 515 Thanked 2,888 Times in 904 Posts Social Networking	Re: Article Marketing Visitor Superiority - Never Fear EZA Changes Again Dr Mani, you are one of the true class acts in this business. I will never forget how you befriended me when I first came here. Thank you for your kind words. And yes, you're right...we need more threads like this of people sharing openly without expectation of any return. It would certainly give this industry a better name.
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05-25-2009, 09:48 AM	#54
sebritt Active Warrior Join Date: Jan 2007 Location: Atlanta, Georgia USA. Posts: 48 Thanks: 4 Thanked 1 Time in 1 Post Social Networking	Re: Article Marketing Visitor Superiority - Never Fear EZA Changes Again Thank you Tim for this comprehensive and very helpful look at article marketing. I've also really enjoyed reading Tim Gorman, Steven Wagenheim and Mike Long's excellent contributions to this thread as well. Dr. Mani (thanks for alerting me to this article via Twitter!) makes some excellent points and I will also be looking at Tim's material very closely in the coming days as I make decisions about my own business. I so agree with Mike's perspective on the importance of having multiple streams of traffic to one site instead of scattering your resources everywhere and diluting your efforts. Kudos to you Tim for a job well done and I look forward to more. Best, Ellen
	Marketing Qi http://www.MarketingQi.com/blog

05-26-2009, 06:32 PM	#55
CPA_OFFICER Warrior Member War Room Member Join Date: May 2009 Posts: 15 Thanks: 0 Thanked 0 Times in 0 Posts	Re: Article Marketing Visitor Superiority - Never Fear EZA Changes Again Wow, I'd never realized how important titles were!

05-26-2009, 10:34 PM	#56
drmani Internet Infopreneur War Room Member Join Date: Apr 2008 Location: , , . Posts: 243 Blog Entries: 2 Thanks: 25 Thanked 200 Times in 69 Posts Social Networking	Re: Article Marketing Visitor Superiority - Never Fear EZA Changes Again I emailed my list about this discussion, and tweeted about it, sent over 200 people to read it - and have received a flood of feedback and notes of 'thank you'... for something OTHERS have done! There's a marketing lesson in that. VALUE FIRST is a principle. The value can be created in the form of teaching from your own experience and expertise. It can also be created by pointing your people towards other sources of it. In either case, they remember and thank YOU for providing them value. So, go on and tell YOUR list about this thread - and let more people benefit from this collective wisdom on article marketing All success Dr.Mani P.S. - Tim, Mike, Steven, thank you for your gracious words
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05-27-2009, 12:07 AM	#57
Rod Cortez C-Walking To The Music... War Room Member Join Date: Jun 2004 Location: Orange County, CA, USA. Posts: 3,221 Blog Entries: 1 Thanks: 200 Thanked 113 Times in 65 Posts	Re: Article Marketing Visitor Superiority - Never Fear EZA Changes Again Dr. Mani, it's a pleasure seeing you post in here! This thread is officially a "super-thread" in my book. This is some hard-hitting content that many people will find useful.
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05-27-2009, 12:17 AM	#58
Cheryl Hines Active Warrior Join Date: May 2009 Location: Washington USA Posts: 34 Thanks: 14 Thanked 4 Times in 3 Posts Social Networking	Re: Article Marketing Visitor Superiority - Never Fear EZA Changes Again This is why I come to this forum! Thank you to Tim, Steve and Mike for giving us a sort of round table seminar on article marketing - great to have so many perspectives from those who know. I hope that this thread serves as an example for future threads - and as Dr. Mani stated, the motto should be to GIVE value or another way of saying over deliver - some would call that going the extra mile I am inspired!
	Finding Hot, Profitable Niches could never be easier with my FREE Lazy Man's Guide to Finding Red Hot Niches

05-27-2009, 05:28 AM	#59
ricsale Warrior Member Join Date: Sep 2008 Location: Cambridge UK Posts: 16 Thanks: 0 Thanked 2 Times in 2 Posts	Re: Article Marketing Visitor Superiority - Never Fear EZA Changes Again I am glad I came back to check out this forum. All the doom and gloom and pulling people apart that was becoming the norm was not what I wanted or needed to see. To have access to such a rounded discussion on article marketing and in such depth is a great privilege. Many thanks to Tim, Mike and Steven for sharing this with us. Rich Sale

05-27-2009, 07:16 AM	#60
The Great Gordino Active Warrior Join Date: Mar 2007 Location: , , United Kingdom. Posts: 96 Thanks: 6 Thanked 7 Times in 5 Posts	Re: Article Marketing Visitor Superiority - Never Fear EZA Changes Again Great thread! Early on Tim mentioned the importance of titles, and both he and Steven W spoke about the WTF? method, Tim saynig it was hard to then work in the keyword phrase. My tactic in this regards is to use the WTF? title and not bother about the keyword phrase in the title. Not all articles have to be seo orientated - if you can follow up the curiousity factor with good content, you'll the clicks. To use 2 of my own examples - Why Is Serena Williams So Ugly? The Elvis Presley Millions - Grab Your Share! Neither of those have any keyword efforts in the titles, but they get read and clicked. Just my tuppence from a drizzly GB.
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05-27-2009, 11:54 AM	#62
esh HyperActive Warrior War Room Member Join Date: Jan 2007 Location: Pondichery, India Posts: 180 Thanks: 28 Thanked 27 Times in 12 Posts	Re: Article Marketing Visitor Superiority - Never Fear EZA Changes Again Awesome research Tim! I have been a customer of Tim, Steven and recently Mike's Article Bully! I am awaiting Tim's Article Soldiers. But this "AM Visitor superiority" report series is just awesome and a great contribution to article marketing community! This breakdown of articles for content marketing based on the Visitors emotional triggers visually will look like an heatmap for an article just like the adsense heatmap or the google serps heatmap created by the stompernet I one day dreamt that if ezinearticles could do a study on visitors attention on screen's realestate and plot these datas onto an heatmap of all their millions of articles, come to an assertation in the form of heatmap that is superposement of millions of articles. But i know that would never happen But nothing beats an insider information from an experienced article marketer that is successful! I really treasure this information and going to apply what i learnt and awaiting 2 more of the reports. Thanks. Esh
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05-31-2009, 02:58 PM	#65
wordwizard Advanced Warrior War Room Member Join Date: Oct 2007 Location: Virginia, USA. Posts: 504 Thanks: 58 Thanked 43 Times in 28 Posts Social Networking	Re: Article Marketing Visitor Superiority - Never Fear EZA Changes Again Wow, I just found this series and read it in its entirety, taking lots of copy and paste notes to create my own "digest" version of it for review. Thank you so much, Tim, Steve, Dr. Mani, and Mike for all this great info! About the WTF titles... I experimented with parody once... After many articles on how to relieve stress, i wrote one on how to increase stress and achieve that heart attack in record time, and it kind of flopped, comparatively speaking at least. I had the feeling that a lot of people didn't get it, or were appalled at my "apparent" change of direction, or something... They didn't realize it was meant to be a parody. Ouch. So in the foreseeable future, I will be very cautious with titles that aren't pretty much promising what's going to happen -- in a relatively direct way. Tricky territory, that. Thanks so much. Elisabeth
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06-01-2009, 02:14 AM	#66
drmani Internet Infopreneur War Room Member Join Date: Apr 2008 Location: , , . Posts: 243 Blog Entries: 2 Thanks: 25 Thanked 200 Times in 69 Posts Social Networking	Re: Article Marketing Visitor Superiority - Never Fear EZA Changes Again I've been thinking a lot about this thread, of the value it has given to so many forum members, and want to add a bit more to the discussion - in the form of tidbits from my overall 'Article Marketing Strategy'. From a tactical viewpoint, there's a lot to learn from the advice freely given by Tim and Steven. And Mike Long's post gave some perspective on how to take it to a new level - by focusing your article marketing on a specific long-term goal. Which leads to this point: Article Marketing is a STRATEGY. Yes, you can use it as a short-term tactic - and benefit from it. But the real power of article marketing comes when you use it strategically, as a cornerstone of your business building efforts over years. I have articles from 1997 still ranked on search engines and featured on various niche directories, even today bringing targeted visitors to my many websites - for free, and without effort. That's what you can enjoy when your focus turns strategic. Article Marketing as a strategy stems from the 'VALUE FIRST' philosophy. You GIVE value with your content. Then you GET rewarded in proportion to that - often in much higher proportion. Here are some thoughts for using Article Marketing as a Business Owner: 1. Leverage your content. Use it in multiple locations, with some tweaks to avoid 'duplicate content' filters. Use it in multiple formats - like turning an article into * an audio podcast by reading it out loud, * a short video (a Warrior has a nifty program called Article Video Robot that does this quickly), * a print article in a magazine or newsletter, * a page on your website, * a post on your blog, * an issue in your ezine, * a chapter (or sub-chapter) in your book or ebook * an email in your autoresponder series ... the possibilities are endless, and turn your one-time effort into the seed of something bigger! 2. Extend your reach. Anyone remember the buzz around 'Hosted Marketing Pages' from a few years back? Very few people practiced it. When you do, it works very well. Essentially, it is creating a HIGH VALUE article for a specific high-traffic/high-profile website in your niche - and giving it away for that site owner to use, with only a single link back to your site as a 'credit'. Well-written high-quality articles custom-written for a site are irresistible to the webmaster! 3. Lead gently into a sale. Many article marketers invite a reader to click on a direct affiliate link, or point them to a pre-selling page - but what if you sent them to an INFORMATIVE resource first - like your blog or website? And then get them on a mailing list? And then give them MORE value - before selling them anything? 4. Think 'syndication'. How can you get your article to 'go viral'? Make it brandable with your affiliate link - and let your affiliates post them to their website/blog. Offer it to ezine publishers to share with their list. Turn one or more articles into a special report and give it away - with resale/redistribution rights. Great content with distribution rights is as attractive as honey to bees! 5. Use articles to build your brand. When your writing gets seen on top-notch sites in your niche, you attract the attention of the big players - based on how valuable your article content is. That can lead to joint ventures, partnerships, and other deals. Plus, you can become known as an 'expert' to your audience. This, over time, can translate into far greater value than you can earn from a short burst of affiliate sales! And for some people, article writing may ITSELF be a business - not a means to building and growing another one. Here are some ideas in case you're using Article Marketing as a writer: 1. Give away your best work. Crazy? Like a fox! If you're a freelance writer trying to enter a niche, imagine spending 3 hours crafting a GREAT article - and offering it to major players in your niche... FREE! Think that'll get their attention? May lead on to paid work writing more articles for them? 2. Sell a front-end package of articles cheap. I mean REAL cheap - like $0.50 per article, maybe. And in limited packs. Then, convince your delighted buyers to order future articles at higher prices, more in line with the real value of your writing skills... which they have already sampled at little risk! 3. Partner to grow. Once you've repeated the process multiple times and have a sizable group of happy buyers, start partnering with other skilled article writers - by handing out a part of your contracted work for a fair share of profits... so you get paid for NOT working/writing! 4. Ask for referrals. Get your best clients who have stopped buying your articles to recommend new clients - so you have enough contracts in the pipeline to keep your growing stable of writers busy - and happy. There are many ways to get creative with article marketing. The interesting bit about behaving strategically in your article marketing is that your competition won't be able to figure out what you're doing - and so you don't have much real 'competition'! And because you know your biggest benefits and profits come in the medium to long term, you're not obsessing about short term results, and will have the staying power to succeed at it... while others drop out or keep struggling hard at a lower level of efficiency and performance. Hope this helps. All success Dr.Mani
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06-03-2009, 01:54 AM	#67
TimG Article Marketing Maestro War Room Member Join Date: Dec 2005 Location: Southern California, USA. Posts: 1,796 Thanks: 40 Thanked 252 Times in 61 Posts	Re: Article Marketing Visitor Superiority - Never Fear EZA Changes Again Well, it took a bit of time but I was finally able to get Part 4 of this 5 part series on winning the battle for visitor superiority posted. To recap, we’ve covered the article title, the article summary and the article keywords. In this section I will begin to cover the actual content contained within the article body itself. I expect that this section will be covered over several postings with today being the first. When it comes to crafting a quality article that will keep your reader engaged there are a few general rules I like to follow: 1 – You need to make sure that your article content matches the title of your article or provides the information that is promised in your article title. This is something that Ezinearticles.com and many other directories take rather seriously with EZA being the toughest enforcer of this general rule of thumb. 2 – You need to make sure your article matches the mood of your article title. If you recall, we talked about several different article titles in Part 1 of this series. They included the “How To”, the “Numbered Sequence”, the “Panning for Gold”, the “Shock and Awe”, the “Do You Know What I Know” and the “in Your Face’ article titles. Additionally, Steven provided some outstanding thoughts on the “WTF” title. So with that many different flavors for a title to choose from it would only make sense that you craft your article around the specific title version you have selected for your article. This is extremely important because a “Shock and Awe” article will not work with a “How To” titled article and it stands to reason that a “WTF” titled article will be a complete letdown for the reader if the article is a mundane article with little to know excitement or shock value contained in the article body. 3 – Article length is another subject that comes up quite often and depending on which author or article marketer you listen to there will be a few minor differences in their suggested length. For me personally, I like to stick within these parameters: a minimum word count of 350 words and a maximum count of about 500 words. I use these minimum and maximum word counts as a guide so there is always a possibility I may go over 500 words but rarely do I ever drop below 350 words. I’ve recently noticed that many authors are now knocking out articles at an alarming rate with the articles having just above 250 words. Although shorter articles are quicker and perhaps easier to write I personally don’t believe this is a good practice to start following. Many of the shorter articles that I have seen barely began to provide any information that would have led me to want to click on the resource box to the author’s website. Speaking of resource boxes, I was recently asked the question of whether or not I felt that writing a short 250 word article combined with a 300 word resource box was a good idea. My response was that I felt it was a bad idea and that this was something I would avoid doing for several reasons: 1 – 250 words barely allows you the opportunity to get your keyword phrase in the article along with any additional complementing keywords. 2 – How much can really be said in a 250 word article that will keep the reader engaged to read the resource box? 3 – Most people can barely create a compelling resource box that will get a click through to their website. Adding additional words will only make this process worse instead of actually helping the author. 4 – Ezinearticles.com won’t allow it. Here is what they have to say in their own words on the EZA website – “We would like to help you get this article approved but there is an issue which needs to be resolved first. Your resource box is longer than we recommend. Please keep the size of your resource box so that it’s no larger than 15% of your total article size and resubmit it for Editorial Review”. Based on that information above if your article is only 250 words then they will allow a resource box that is around 37 words long. On this particular point if anyone has a different view or insider knowledge that can provide more insight then please by all means share it with the group. My reasoning behind avoiding articles that are longer than 500 words is based around the difficulty in writing a longer article, the expected ROI for your writing and the attention span of the average reader. Let’s start with the difficulty in writing longer articles. First and foremost, you must understand that the longer your article is the more words you will need to draw upon from your vocabulary in order to make your article appealing to the reader in order to keep them engaged from the start of the article until the end of the article and start of your resource box. How many times have you read in this very forum postings asking for advice on how to write an article or people sharing their frustrations at writing articles. There is no doubt in my mind that someone who is just getting started with article marketing will have a much easier time writing a shorter 350 – 500 word article when compared to attempting to write 700+ word articles on a daily basis. Now, with that said, as you become more proficient in writing and your skills and knowledge improve perhaps you may want to experiment with longer articles but until such time stick to writing shorter (but not to short) articles. Another reason why I prefer to stick with shorter articles that are 350-500 words in length is because I personally feel I get more bang for my buck (better ROI) from smaller articles. Instead of writing one 700 word article and posting it to Ezinearticles.com why not write 2 articles that are 350 words in length and submit them to the article directories allowing you the opportunity for at a minimum double the exposure from the same number of words. Additionally, you have the opportunity to use two completely different article titles (containing your selected keyword phrase) allowing you more opportunities to rank in the search engines. Trust me; nothing stinks more than writing a lengthy article only to see it bomb in the search engines because your title sucks!! The main reason why I personally avoid writing and submitting longer articles is based on what I call the outside competition factor. What I mean by this is the fact that we are always in a constant struggle against outside forces for the attention of our readers. For example, if a mother finds your 700 word article while conducting a search on the Internet and starts reading it but before she can finish her baby son or daughter starts crying chances are good she will click off your article and go take care of her child. On the other hand, if your article is only 350 words there is a much better chance (higher percentage) she will have finished your article and hopefully have clicked through the link in your resource box landing on your site before being called away by her child. What other factors can interfere with someone trying to finish your article (remember you are competing for the reader’s attention against outside factors)? How about a phone call, someone coming home from work, the doorbell ringing, friends or visitors coming over, the dog needing to go out, the stove going off, the washing machine or dryer stopping…etc . All of these outside influences can derail your reader from making it to your website if they are stuck trying to read a long article. Finally, you have what I have termed as the human nature factor (HNF) which becomes more apparent with longer articles. Generally most people are skimmers when it comes to reading. That is they skim from headline to headline, sub-heading to sub-heading and paragraph to paragraph. By having a shorter article you give the reader the opportunity to quickly skim your article to see if it appeals to them and you almost force them into your resource box where you snag them into your funnel to your website. The HNF is minimized in this example, but when a longer article is found by the visitor the human nature factor kicks into high gear because when someone sees a long article generally what they really want to do is perform a very quick scan (quicker than with a shorter article) and ultimately decide that this article is not for them and depart to go find a shorter article that meets their needs. Also, you have to realize that even while readers are using their eyes to scan and then focus on specific keyword phrases within your article chances are good that their hand is using the mouse to scroll down the article because it is prepping the brain and eyes to find the next keyword phrase of interest. For that reason I prefer they quickly find my resource box instead of several more paragraphs of information which could lose their interest. Here is another idea I group in this human nature factor and it revolves around the law of diminishing returns. If you can buy one cheeseburger for $2 or buy 3 cheeseburgers for $5 than in most cases you will buy the 3 cheeseburgers because it seems like a good deal and it is, for the seller of the cheeseburgers. Here’s why, the reality is the first cheeseburger will taste great, the second cheeseburger will taste ok and the third cheeseburger may not taste good at all because you may be full, feel bloated or be sick of cheeseburgers. In this case there is a strong probability that one cheeseburger may have hit the spot and you would have only spent $2 and I’m more than willing to bet that 2 cheeseburgers would definitely fill you up and only cost you $4. In both cases you save money (either $3 or $1) and you’re not sick of cheeseburgers. Unfortunately, your brain felt that purchasing 3 cheeseburgers was the best thing to do because the overall cost of each individual cheeseburger is cheaper when you purchase 3 instead of 1 or 2 even though you really can’t stomach eating more then 1 or 2 cheeseburgers. So ultimately, you end up wasting money when you felt like you were being smart and saving money. What does this have to do with article length? Plenty, why force feed your reader 7 paragraphs of information when you can accomplish your objective (getting them to your website) using 3 to 5 paragraphs – A crude example at best I know, but I think you get the picture. I know that the mere subject of article length is sometimes a hotly debated issue and that many might disagree with my own interpretations so please remember these thoughts are based off what I have seen and experienced over the last few years with my own article marketing efforts. I’ll close with a few more final thoughts regarding article length: 1 – Try and cover your topic in 350 – 500 words but if you feel you must go higher than that is a judgment call you will have to make and experiment with. 2 – No matter how long your article is nobody will read the second paragraph if the first paragraph stinks so make sure you provide quality content from start to finish. 3 – The whole point of your article is to give the reader a chance to click the link in your resource box – Shorter articles give them the opportunity to make the click at a higher rate than longer articles. 4 – Retention rate is everything, don’t take a chance of losing it with an article that is a novel and instead stick to a short story. 5 – And this may be the most important point in regards to article length. I look to see what the readers are telling us in terms of what they want. What I mean by this is take a few minutes to go visit Ezinearticles.com and click on the most viewed articles in the last 90 days in your niche and see how long the articles are. In most cases I find these articles (the most viewed in the last 90 days) to be between 350 – 500 words long. On the other hand, the most published articles tend to be longer in length, just some food for thought. More to follow...... Thanks, Tim
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06-04-2009, 06:43 AM	#69
currypuff Active Warrior Join Date: Dec 2008 Posts: 30 Thanks: 10 Thanked 5 Times in 5 Posts	Re: Article Marketing Visitor Superiority - Never Fear EZA Changes Again Wow, this is a fabulous thread. I am learning a lot. THanks to Tim and everyone who has contributed. May

06-04-2009, 07:50 AM	#70
Cheryl Hines Active Warrior Join Date: May 2009 Location: Washington USA Posts: 34 Thanks: 14 Thanked 4 Times in 3 Posts Social Networking	Re: Article Marketing Visitor Superiority - Never Fear EZA Changes Again I keep coming back to this thread, Tim! Your insight so much appreciated and your selfless way of sharing is off the charts. Marketers, take note! This is a lesson is an example in building relationship for a long term business. I know I needed the lesson! Thanks again, to Tim and Mike, Steven and Dr. Mani.
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06-04-2009, 01:56 PM	#72
wordwizard Advanced Warrior War Room Member Join Date: Oct 2007 Location: Virginia, USA. Posts: 504 Thanks: 58 Thanked 43 Times in 28 Posts Social Networking	Re: Article Marketing Visitor Superiority - Never Fear EZA Changes Again Hi Tim, thanks for hanging in there. I connect to this post through the link in my email, so I found it again and might not have even noticed its changed location. Still, I hope this thread is safe now, and I'm looking forward to future installments of your terrific series on articles. Elisabeth
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06-04-2009, 03:15 PM	#73
Allen Graves Website-Articles.net War Room Member Join Date: Jun 2008 Location: Tampa, Florida Posts: 2,067 Blog Entries: 12 Thanks: 406 Thanked 465 Times in 196 Posts Social Networking	Re: Article Marketing Visitor Superiority - Never Fear EZA Changes Again I too was wondering what happened to your posts, Tim. I have my theories. Allen
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06-04-2009, 05:57 PM	#75
Allen Graves Website-Articles.net War Room Member Join Date: Jun 2008 Location: Tampa, Florida Posts: 2,067 Blog Entries: 12 Thanks: 406 Thanked 465 Times in 196 Posts Social Networking	Re: Article Marketing Visitor Superiority - Never Fear EZA Changes Again It happens. Posts get moved. When it happens to mine, I usually delete them and put them on my blog. More people can read it there than in a self-improvement forum. LOL Allen
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06-04-2009, 08:15 PM	#76
Rod Cortez C-Walking To The Music... War Room Member Join Date: Jun 2004 Location: Orange County, CA, USA. Posts: 3,221 Blog Entries: 1 Thanks: 200 Thanked 113 Times in 65 Posts	Re: Article Marketing Visitor Superiority - Never Fear EZA Changes Again Why this thread is not in the main forum is beyond me. I'm glad I subscribed to it so I can be alerted when new content is added to it. As always, great content everyone! One simple tactic that I do to create several articles is that I will use Dragon Naturally Speaking to write an article such as "How To Meet The Woman Of Your Dreams - 10 Ways To Meet Her This Weekend!" I'll have ten bullet points and now I can create several creative, keyword-rich titles using a variety of those 10 bullet points. Here are a couple of examples: 1.)) "3 Quick And Easy Tactics For Meeting Women This Weekend!" 2.)) "How To Meet Women Anywhere - 5 Proven Tips!" 3.)) "How To Meet Women - Even If You're Fat, Broke, Or Don't Own A Car!" I've never been hit by the dup content myth nor have any of my articles ever been rejected because I'm able to mix those 10 bullet points with a huge amount of variety. Oh yeah, and it's great for SEO purposes too. RoD
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06-05-2009, 12:15 AM	#77
Cheryl Hines Active Warrior Join Date: May 2009 Location: Washington USA Posts: 34 Thanks: 14 Thanked 4 Times in 3 Posts Social Networking	Re: Article Marketing Visitor Superiority - Never Fear EZA Changes Again I subscribed, too, so that is why I kept up. Well, Tim, maybe it is time for you to get a blog going for this kind of thing - I know you'd have an army (no pun intended) of subscribers. Sad that it got bumped and I am too new and naive to even guess why. BTW, I have been tweeting it, if that helps. (edit: I found the blog (duh!) )
	Finding Hot, Profitable Niches could never be easier with my FREE Lazy Man's Guide to Finding Red Hot Niches Last edited by Cheryl Hines; 06-07-2009 at 08:54 AM. Reason: updating new info

06-05-2009, 05:37 AM	#78
The Great Gordino Active Warrior Join Date: Mar 2007 Location: , , United Kingdom. Posts: 96 Thanks: 6 Thanked 7 Times in 5 Posts	Re: Article Marketing Visitor Superiority - Never Fear EZA Changes Again Now it's important to not get sidetracked on this thread, because it has some doozy info on article writing, but I am still perplexed as to it being moved. So much so that I posted in the main section. My post was as follows: ******************************** There was a thread posted by a member (not me) about how to write articles. A Thread with good valuable genuine information. As I write it has 5,000 views. It was moved to the self improvement section. Simple question - why? Had it been posted in the self improvement section then moved to this section, that would make sense, but to move it in the other direction makes no sense. Someone made a conscious decision and took action to move it - what's the story? It's the kind of thread which proved huge value to members, gets other people recommending the forum, which is great for the forum, but then gets moved to the wrong section - what's the story? *************************** It was deleted. Hmm, so it's cleat that there is a reason for moving the thread that the mods won't reveal or even have discussed - my guess would be either that one of them is selling a product which covers info being given for free here, or it's personal against the original poster. As I said at the top, important not to get bogged down on it, and to focus on the actual thread, but I thought I'd share!
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06-05-2009, 06:15 AM	#79
Robert Boduch Active Warrior War Room Member Join Date: Sep 2004 Location: Canada Posts: 85 Thanks: 36 Thanked 17 Times in 13 Posts	Re: Article Marketing Visitor Superiority - Never Fear EZA Changes Again This is outstanding information! Thank you TimG, Steven Wagenheim, Mike Long, and Dr. Mani and all others who have and will continue to post in this thread. You folks have made some excellent contributions. I only happened to discover this great post by being on the good doctor's mailing list - so special thanks to you. This is worth printing out and reading a few times. I've purchased materials from Steven in the past and found terrific content. The other day I bought Mike Long's course and it's fabulous. Mike's a great guy too. Sent him a question and received back a page long personalized reply. What a guy! Dr. Mani's stuff is first rate too. And now I've "met" Tim and signed up to his list too. Very cool! Yes... I do feel blessed today.
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06-05-2009, 08:01 PM	#80
Maureen Active Warrior Join Date: Jun 2003 Location: , , Canada. Posts: 34 Thanks: 1 Thanked 3 Times in 2 Posts	Re: Article Marketing Visitor Superiority - Never Fear EZA Changes Again Amazing resource! Thanks to all contributors. I have printed this out to read and look forward to more installments. Wonderful people, inspiring to read. (guess that's why its here!) Thanks for staying with it Tim. I appreciated Mike's ideas on focusing on one niche. I have been considering this for awhile now myself and it is good to hear feedback from others thinking in this direction also.
	Maureen

06-06-2009, 07:09 AM	#81
Steven Wagenheim Article Marketing Wiz War Room Member Join Date: Dec 2006 Location: Roselle, NJ, USA Posts: 13,262 Blog Entries: 11 Thanks: 515 Thanked 2,888 Times in 904 Posts Social Networking	Re: Article Marketing Visitor Superiority - Never Fear EZA Changes Again I just buried my mother yesterday, so for those of you wondering why this thread was moved here, I have no problem telling you since the worst that can happen is I lose a forum to go to. It certainly can't compare to losing your mother. The thread was moved for this reason as it has been explained to me by those who are on the inside. I won't mention names but they are former mods of this place. Any thread that starts to get so much attention that it begins to take over the main page for a long time, gets moved. The reason is because members complain about seeing it all the time. What you have to understand is that the few people who have followed this thread and have enjoyed it, do not make up for the many who don't care and, after a while, get sick and tired of seeing it. In a way, I can understand this. Think of the threads that you don't care about that you see day after day for weeks. After a while, you get pretty sick of them and wish they would just disappear. So, to keep the "general population" happy, that's why, after a time, these threads get moved. It is why the "follow me" and "challenge" threads are not even allowed in the Main Discussion forum anymore. They just attract too much attention and end up taking over the forum. I guess the mods feel that when this happens, it disrupts the balance of the forum. Personally, and this is where I am sticking my neck out, I think this is just BS. If a section of the forum membership is interested in a thread and want to keep it going, what's the harm? Why move it? Why is it so detrimental to the forum if it's NOT moved? I just don't get it and I never will. There is absolutely nothing about this thread that is self promotional in any way. If it was, it would have been just flat out deleted. But it wasn't. It was moved. Why? To simply get it out of the way of the main forum because if it belonged here to begin with, it would have been moved here on day 1...not day 21. Anyway, hope this clears up why the thread was moved.
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06-06-2009, 10:40 AM	#82
The Great Gordino Active Warrior Join Date: Mar 2007 Location: , , United Kingdom. Posts: 96 Thanks: 6 Thanked 7 Times in 5 Posts	Re: Article Marketing Visitor Superiority - Never Fear EZA Changes Again Thanks Steven, at least it's an answer, which is more than the mods deigned to give me! I agree it's a ludicrous reason, when there are some threads stuck in the main section that are schoolground level at best. Ho hum, I guess it's pointless arguing with a privately owned forum - it's their ball and they can take it home if they want. It does seem flawed logic. Sorry to hear of your loss Steven.
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06-06-2009, 04:07 PM	#83
TimG Article Marketing Maestro War Room Member Join Date: Dec 2005 Location: Southern California, USA. Posts: 1,796 Thanks: 40 Thanked 252 Times in 61 Posts	Re: Article Marketing Visitor Superiority - Never Fear EZA Changes Again Steven, Putting everything else aside, I'm sorry to hear about your loss. Respectfully, Tim
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06-06-2009, 08:41 PM	#86
Steven Wagenheim Article Marketing Wiz War Room Member Join Date: Dec 2006 Location: Roselle, NJ, USA Posts: 13,262 Blog Entries: 11 Thanks: 515 Thanked 2,888 Times in 904 Posts Social Networking	Re: Article Marketing Visitor Superiority - Never Fear EZA Changes Again Tim, I finally got to read your 4th installment. Excellent stuff. I'm trying to get back into a working frame of mind, so let me add my 2 cents to article length. First of all, I totally agree with Tim about article length. Almost all my articles fall in the 350 to 500 word length range. Occasionally, when it's something that I feel incredibly passionate about, or there is just no way to condense it into 500 words, I'll go as high as 650. But that happens once in a blue moon, and I do mean a very blue moon. For you newbs, here is a great system I use that almost forces me to write articles in this range. What I try to do is make sure that each article I write, especially if it's one where I am giving tips, has exactly 3 tips in the article. Even I could write 10 tips on the topic, I keep it to 3. Here's why, and this is how I keep the article to about 500 words max. I break the article up into 5 paragraphs, usually. Paragraph 1 - Intro - What the article is about. I make it crystal clear what the reader will learn and usually tell them that I'm going to give them 3 tips, ways, whatever, to do what they have to do. I usually keep this paragraph to about 75 words. Paragraph 2 - Tip 1 - 100 words Paragraph 3 - Tip 2 - 100 words Paragraph 4 - Tip 3 - 100 words Paragraph 5 - Summary - I essentially sum up, very briefly I might add, the 3 tips. 50 words. Total - 425 words That's about the average length of one of my articles and I find it works very well. Naturally, there are exceptions, but you will rarely see me stray from this formula and when I do, it's with a purpose and my article length still falls in the 350 to 500 word length range. Tim is dead on about this. People have a limited attention span. They're not going to suffer through 700 words unless you're one hell of a writer, and let me tell you, I'm not that good that I chance it very often. I know my limitations. In other words, I get in and get out. Wam bam thank you mam...but with quality content. That's the key. Just so you know, up to the above line, this post was 403 words. I can almost do this on autopilot now because I have the feel of a 400 word article. Anyway, can't wait for more installments. This is fun.
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06-07-2009, 08:58 AM	#88
Cheryl Hines Active Warrior Join Date: May 2009 Location: Washington USA Posts: 34 Thanks: 14 Thanked 4 Times in 3 Posts Social Networking	Re: Article Marketing Visitor Superiority - Never Fear EZA Changes Again @Steven - my thoughts and prayers are with you... Thanks for sharing your heart and a double thanks for being able to get back into the saddle with such concise instruction and advice on article writing. You are a true pro! As to the thread move, I just keep pointing folks here. Too good to miss!
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06-07-2009, 06:26 PM	#89
MexHilary Warrior Member Join Date: Apr 2007 Location: Mexico Posts: 2 Thanks: 0 Thanked 0 Times in 0 Posts Social Networking	Re: Article Marketing Visitor Superiority - Never Fear EZA Changes Again This is fantastic information. Many thanks to all of you for contributing such good tactics to follow. Obviously a special thanks to Tim for his willingness to spend his time and contribute his knowledge to get this started. Get info for us newbies and not-so-newbies to follow. I heard about it on the TIMIC forum and certainly glad I did. Thank you, Tim et al. Hilary
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06-09-2009, 01:02 AM	#90
vicone Advanced Warrior Join Date: Aug 2005 Location: Sydney, Australia. Posts: 747 Thanks: 28 Thanked 77 Times in 70 Posts	Re: Article Marketing Visitor Superiority - Never Fear EZA Changes Again First a thanks to Tim and the others for the time and trouble they've taken to share their thoughts on this subject. At first I was annoyed and puzzled when this thread was moved from the main forum but, after reading Steve's explanation above, it occurred to me that, without some control over popular threads, the first page of the forum would likely be dominated by 20, 30 or 40 dominant threads that stayed on page one forever and many new threads would soon get pushed to the bottom and would more rapidly vanish from view. If admin wants the first page to contain fresh content which gets a fair chance of being read by many visitors, some control has to be exercised over threads which are likely to dominate the forum. One such thread may not be much of a problem but, if such threads are allowed, they can multiply like rabbits! Ivan
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06-09-2009, 09:41 PM	#91
TimG Article Marketing Maestro War Room Member Join Date: Dec 2005 Location: Southern California, USA. Posts: 1,796 Thanks: 40 Thanked 252 Times in 61 Posts	Re: Article Marketing Visitor Superiority - Never Fear EZA Changes Again Steven does provide some good reasons as to why the thread was moved but the only issue I have with the logic behind it is the fact that there are several threads in the main forum that have thousands of views and replies that have not been moved so that does cloud the actual reason behind such a move. Also it still doesn't explain why I had 2 replies deleted that were adding some additional information based on what Dr. mani had posted. At any rate, I hope to have the next posting in this series up shortly. Tim
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06-11-2009, 07:15 AM	#92
Steven Wagenheim Article Marketing Wiz War Room Member Join Date: Dec 2006 Location: Roselle, NJ, USA Posts: 13,262 Blog Entries: 11 Thanks: 515 Thanked 2,888 Times in 904 Posts Social Networking	Re: Article Marketing Visitor Superiority - Never Fear EZA Changes Again While Tim is working on the next installment, let me talk a little bit about picking things to write about. I hear a lot of people say, "I don't know what to write about X", X being the topic. Okay, I'm going to do this down and dirty because I have to go take my Milk of Magnesia and do 3 pushups. (MASH fans will get that one) Let's take chess, just out of thin air. Go here. https://adwords.google.com/select/KeywordToolExternal Type in chess and see what comes up. I see quite a few interesting keyword phrases to write about. chess strategies chess strategy play chess chess openings chess tactics chess set chess opening chess instruction chess lessons chess rules chess moves learn to play chess how to play chess Okay, I'll stop there. There are tons more. The keywords like "learn to play chess" and "how to play chess" are great for a series of articles on chess instruction where you teach the game. This is so wide open. You can start from very basic instruction and get very advanced. But then you have more specific keywords like "chess opening." You can still write tons of articles. You know how many chess openings there are? Plenty. You can do an article for each one. Keywords like "chess strategy" and "chess tactics" can also lead to many different articles. Heck, you could write a series of articles just on the strategy of the "Queen's Gambit". For chess set, you can write a series of articles on all the different chess sets that are available from Star Trek to Star Wars to Lord of the Rings. There is absolutely NO reason for anybody to be sitting around wondering, "What do I write about?" And then, add to this mix all the different slants you can take that Tim and I and others have mentioned in the first part of this series, and I'd be shocked if you couldn't write hundreds of articles on just about any subject with a decent number of keywords. That's the key. You want to look for something that has many aspects to it. Now, I haven't done the research on competition for these keywords so I don't know if chess in itself is a viable niche, but you know what, I've reached the point where I literally say the hell with competition. If people are searching for these things (these keywords are getting thousands of searches monthly) then the demand is there. If the demand is there, I'll find a way to monetize it. Now get out there and start finding some great topics to write about.
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06-11-2009, 07:44 AM	#93
shirland Inner Power Revealer Join Date: May 2009 Location: Florida Posts: 51 Thanks: 16 Thanked 2 Times in 2 Posts Social Networking	Re: Article Marketing Visitor Superiority - Never Fear EZA Changes Again This was an excellent considering I just started using EZA. i will definitely implement some or all of these strategies. Amazingly you weighted the body(15%), but if you don't attract them to read your articles in the first then it really does not matter what the actual article is about. Thank you very much.
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06-12-2009, 02:57 PM	#96
The Great Gordino Active Warrior Join Date: Mar 2007 Location: , , United Kingdom. Posts: 96 Thanks: 6 Thanked 7 Times in 5 Posts	Re: Article Marketing Visitor Superiority - Never Fear EZA Changes Again I feel a bit guilty about posting thrice in a row, and am wary of going too much away from the threads main subject, which is the structure of articles, but I had this tip in my head, and it's one I use, so since this thread got moved, we can treat it as our little gem, so here goes... In the recent posts above this, Steven picked chess sets as an example for how to find something to write about if you are at a loose end with it. I then followed it up by showing the 'Ugliest Ever?' title style, with an article about a Simpsons chess set. I checked search numbers, and actually the whole chess set market is fairly viable as a niche, and of course the Simpsons merchandise market is also! So, you may want to use that niche, or you may want to write about the fact that it's a niche market. Use a plr product about niche marketing, or write one(!), and then write articles about using Simpsons chess sets as a niche market.
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