What We Really Buy?

9 years ago

This is definitely a great point.

We are always focusing on our emotions and feelings and to be able to focus on these emotions as a marketer and sell someone something due to this is brilliant.

Of course everyone is different but for the most part a majority of people are emotional buyers. This is where doing your research properly on your current target market/buyers makes sense This will determine what marketing strategy you should implement.

Thanks again for sharing this is an excellent business tip.

- Will

Thanks
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jmferret

9 years ago

Originally Posted by WilloxPerez

This is definitely a great point.

We are always focusing on our emotions and feelings and to be able to focus on these emotions as a marketer and sell someone something due to this is brilliant.

Of course everyone is different but for the most part a majority of people are emotional buyers. This is where doing your research properly on your current target market/buyers makes sense This will determine what marketing strategy you should implement.

Thanks again for sharing this is an excellent business tip.

- Will

My pleasure, Will.

I practice live selling every day for a few hours (among other things just to stay in proper mental shape

).

Must say that relatively many purchases are made logically (my niche is auto parts, so common example is someone just having something broken and needed to be replaced).

At the first glance there are no emotions involved, but as mentioned in the first post:

a) People compare. And even when they buy logically they end up buying not always where the price is the lowest, but where they feel the most comfort emotionally.

b) Those purchases which are not based on critical need (auxiliary stuff, luxury brands etc.) make the huge difference if properly taken care of.

I see that difference every day. Same marketplace, very close niches. Some salespeople complain at no sales, others feel like rock stars after a huge concert when the day is over and make nearly as much money, lol.

Thanks

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RealSocialSignals

9 years ago

Potentiality. It's pretty straightforward.
You didn't buy security, because you will still feel insecure. What you bought got you a reason to expect and outcome. Compressed: Potentiality.

It's this potentiality which affects our emotions. Remember how the villain loses his terrifying quality as soon as he is rendered visible? Ever figured why La Giacconda's smile and not some Orbit laughter is the most famous image?
We are inherently drawn towards our own image of the world. Bye.

Thanks
1 reply

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jmferret

9 years ago

Originally Posted by RealSocialSignals

Potentiality. It's pretty straightforward.
You didn't buy security, because you will still feel insecure. What you bought got you a reason to expect and outcome. Compressed: Potentiality.

It's this potentiality which affects our emotions. Remember how the villain loses his terrifying quality as soon as he is rendered visible? Ever figured why La Giacconda's smile and not some Orbit laughter is the most famous image?
We are inherently drawn towards our own image of the world. Bye.

Right, I didn't buy true security. I bought the feeling of relative security.

[ 1 ] Thanks

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fdmarketers

9 years ago

Thank you for the signs are very well-aimed.
The purchase is almost always emotional and just because the human being is a creature of habit if we can create the right feeling to have satisfied his need, we will create the client the pleasant habit of addressing us in your shopping. I think this is true for any market.

[ 1 ] Thanks
1 reply

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jmferret

9 years ago

Originally Posted by fdmarketers

Thank you for the signs are very well-aimed.
The purchase is almost always emotional and just because the human being is a creature of habit if we can create the right feeling to have satisfied his need, we will create the client the pleasant habit of addressing us in your shopping. I think this is true for any market.

Thank you, FD.

Yesterday a customer who bought from me was so happy he said he would recommend us to everyone and do everything to create a line standing at our doors. That sounds like the best words possible for any merchant.

What we sold to him was nothing special, neither I delivered the item especially fast or super cheap, but he declared it was a top notch service from our side.

And that happens more often than not.

The simple "secret" is you care about your customer. Not only in the sense of faster delivery or better price (my price for that item wasn't the best, that category of goods we have moderate volumes and our prices are behind the larger companies). But most of all in the sense of making the customer feel the care. That makes a huge difference, cause most people seriously lack care, often even in family, not even speaking about strangers.

Thanks

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Gas Dumfarht

9 years ago

We buy experiences.

Thanks

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tobyjensen

9 years ago

People buy benefits not features. Just as described. But most sales people still keep focusing on features.

Why is that? laziness? Maybe

Features, then advantages, often leads to benefits. But starting with benefits is easier for the consumer to experience it. Then the automatically have feelings for it. This is what causes people to buy. Feelings. People are moved to action through an emotion.

This is what the sales and marketing industry has known for centuries. People buy what the feel good about and what allows them to alleviate a pain. Apply both with at least any decent product or service and you are golden.