Too many people accept mediocrity - are you one?

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Are you accepting mediocrity and losing out on income?

For example, you have created a new squeeze page that converts at 40% (40 subscribers for every 100 views)

And you also offer a $10 highly related offer to all the new subscribers that converts at around 10%.

So you see 4 sales (40 new subscribers x 10%).

So for a 100 click solo ad you are seeing 40 new subscribers and $40 to boot.

You are cock-a-hoop and go down the pub to celebrate.

However how do you know it can't get better?

Let's say you constantly tweak the squeeze page design until now your conversion is closer to 60% (60 new subscribers per 100 views).

Which now equates to 60 new subscribers and 6 people purchasing the offer.

In others words 20 more subscribers and $20 more income...from the same 100 click solo ad.

So you can see in this instance, if you settle for the initial results...

...no matter how good they seem, you could be leaving a huge number of subscribers and sales on the table.

The simple moral is, even if we THINK we have the best funnel/offer we possibly could make sure you test it to within an inch of its life.

It is very seldom in my experience that the performance of a funnel, or any other strategy for that matter, can't be improved by a test-tweak-test strategy.

Worth thinking about don't you think?
#accept #mediocrity #people

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