10 replies
Closed thanks guys
#build #business #model #offline #online #successful
  • Profile picture of the author wisecrone333
    This is such an amazing post - thank you - as a newbie I have been flooded with offers for the "next big thing" namely converting internet skills to offline customers. Having all of the requirements you have laid out will make a huge difference to a person's success or otherwise in this I am sure.

    I have printed it off to go over it more thoroughly

    Thanks again
    Lisa
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  • Profile picture of the author Jagged
    Hi Robert,

    Nice step by step business start up. I like that you stressed having some decent IM skills before jumping into offline & the tax issue is often over looked...

    Take action!! That's the important part. Whether it's talking to local business owners direct, cold calling, mailing your first 100 intro letters, emailing potential clients.....what ever floats your boat...Do it, then follow up on it.

    Create a business & treat it as a business!! Not as a way to make $100 by the weekend...take it serious, go through the learning curve, then when your ready....get out there & take action!

    Thanks for taking the time to lay this all out Robert, it's going to help out a lot of warriors.

    Good luck,
    Ken
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  • Profile picture of the author Mynt
    Great advice! Take action!
    Got my first consultation meeting this Tuesday

    For step 6) which books are considered best/most popular for salesmanship?

    Thanks for the post.
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  • Profile picture of the author GoGetta
    Great Advice Robert,

    Like Ken said, I like how you have actually talked about the business of tax and registering a real business bank account. Many overlook this and it is crucial in my opinion. Not just to make your business look more professional but to make this REAL!

    It is easy to push to the side when you have half heartedly setup! If you fully setup your business like you mention, its taken much more seriously because its real! ; )

    Great advice!

    GoGetta
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    • Profile picture of the author BrashImpact
      Originally Posted by wisecrone333 View Post

      This is such an amazing post - thank you - as a newbie I have been flooded with offers for the "next big thing" namely converting internet skills to offline customers. Having all of the requirements you have laid out will make a huge difference to a person's success or otherwise in this I am sure.

      I have printed it off to go over it more thoroughly

      Thanks again
      Lisa
      Lisa, glad you found the post imformative, i really want warriors to get the idea of what
      it takes to get offline consulting rolling.
      Regards,
      Robert Nelson
      Originally Posted by Jagged View Post

      Hi Robert,

      Nice step by step business start up. I like that you stressed having some decent IM skills before jumping into offline & the tax issue is often over looked...

      Take action!! That's the important part. Whether it's talking to local business owners direct, cold calling, mailing your first 100 intro letters, emailing potential clients.....what ever floats your boat...Do it, then follow up on it.

      Create a business & treat it as a business!! Not as a way to make $100 by the weekend...take it serious, go through the learning curve, then when your ready....get out there & take action!

      Thanks for taking the time to lay this all out Robert, it's going to help out a lot of warriors.

      Good luck,
      Ken
      Ken,
      Thanks for the kind words. I will be adding a little more 2morrow, but felt it was imperative to get this up so the newbies and seasoned vets would get a good understanding. I can't believe how many people i get email from, who havent even covered the basics.
      Thanks again
      Regards,
      Robert Nelson

      Originally Posted by Mynt View Post

      Great advice! Take action!
      Got my first consultation meeting this Tuesday

      For step 6) which books are considered best/most popular for salesmanship?

      Thanks for the post.
      Mynt,
      Dave Lakahni has a few really good persuanion books, and chet holms has a great
      book on creating a slamming sales machine. I believe readers are money makers.
      Good Luck
      Regards,
      Robert Nelson

      Originally Posted by GoGetta View Post

      Great Advice Robert,

      Like Ken said, I like how you have actually talked about the business of tax and registering a real business bank account. Many overlook this and it is crucial in my opinion. Not just to make your business look more professional but to make this REAL!

      It is easy to push to the side when you have half heartedly setup! If you fully setup your business like you mention, its taken much more seriously because its real! ; )

      Great advice!

      GoGetta
      Jamie,

      You hit the nail on the head. This is the first step to making the business real,
      getting the plans in place and the checking. Btw, i heard the product you put
      out was awesome Jamie. Congrats on rocking it out. If i can do anything at all
      to assist you in any way please feel free to PM me any time. Keep kicking some
      butt and taking names. Your in the right place at the right time. Frank Kern is even
      talking about how big the offline model is going to get. I just hope he doenst jump
      in the game. lol Have a great Night.
      Regards,
      Robert Nelson
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  • Profile picture of the author DukeNasty
    Robert, what is the OfflineGoldBlueprint? Is this the same thing as Maria's mindmap? I have seen you reference it a few times and wanted to be certain. BTW, this is a great post!

    In terms of books, I highly recommend Book Yourself Solid by Michael Port and How to Sell When Nobody's Buying by Dave Lekhani. Good stuff!

    E.
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    • Profile picture of the author BrashImpact
      Originally Posted by DukeNasty View Post

      Robert, what is the OfflineGoldBlueprint? Is this the same thing as Maria's mindmap? I have seen you reference it a few times and wanted to be certain. BTW, this is a great post!

      In terms of books, I highly recommend Book Yourself Solid by Michael Port and How to Sell When Nobody's Buying by Dave Lekhani. Good stuff!

      E.
      Duke,
      thanks for the kind words, The OfflineGoldblueprint is a way advanced version, a way to slow roll business owners into the big picture. I will keep you posted on that one.

      Dave lakhani has incredible books. Excellent reference for Books. Glad you like the post, its the basics everyone needs to think of.

      Regards,
      Robert Nelson
      "The Maverick Motivator"
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  • Profile picture of the author hayfj
    Banned
    First things First. Lets visit your existing business model and decide whether it is WORKING or not. More importantly, we need to find out why our marketing may not be working and identify the obstacles, challenges and issues that may be holding you back and preventing you from achieving the results you want from your marketing.

    STEP 1. WHY - WORK OUT WHAT'S WRONG
    STEP 2. WHAT - WRITE THE PLAN
    STEP 3. HOW - DECIDE ON THE MARKETING TACTICS THAT WILL WORK

    Here's Step 1, answer each of the questions, and for every NO you have, add up your score, then maybe drop me an email with your score.

    Do you have a written marketing plan & Strategy document?
    YES / NO
    Are your online and offline marketing goals clearly defined?
    YES / NO
    Can, and is each goal being tracked and measured?
    YES / NO
    Do you know the true life time value of a client?
    YES / NO
    Do you know your true cost per sale?
    YES / NO
    Do you know your true cost per lead?
    YES / NO
    Have you created a profile of the type of clients you really want to work with?
    YES / NO
    Do you know how many prospects meet your criteria in your "local" area?
    YES / NO
    Are you able to qualify prospects in advance of speaking to them?
    YES / NO
    Do you have a formal referral strategy in place?
    YES / NO
    Do you receive 2 referrals from every prospect you meet?
    YES / NO
    Do you receive at least 2 referrals from every client you have?
    YES / NO
    Do your ads, sales letters, and emails generate the response you want?
    YES / NO
    Do more than 90% of your sales proposals get accepted?
    YES / NO
    Do you know which Key Performance Indicators your prospects clients use?
    YES / NO
    Do you know what the 5 different types of prospect are & their "information needs"?
    YES / NO
    Do you know how many of each type of prospect are visiting your website?
    YES / NO
    Do you know why you could be losing as much as 66% of prospects every day?
    YES / NO
    Are you aware of at least 10 ways that micro blogging can benefit your business?
    YES / NO
    Do you know how to target people that could be interested in "following" you online?
    YES / NO
    Do you know how to automate the management of your micro blogging online?
    YES / NO
    Are you happy with the ROI being generated from your website?
    YES / NO
    Are you happy with the level of sales being generated from your website?
    YES / NO
    Are you happy with the number of qualified leads generated via your website?
    YES / NO
    Are you getting the response you want from your offline advertising?
    YES / NO
    Are you getting the response you want from your online advertising?
    YES / NO
    Do you know how to get up to 6 times more exposure with the limited budget you have?
    YES / NO
    Do you currently sell to more than one prospect at a time? (i.e. do you sell to groups?)
    YES / NO
    Do you have a closing rate of 100% at your appointments, 121s or sales meetings?
    YES / NO
    Are you able to qualify them in advance of speaking to them?
    YES / NO
    Do you have at least 3 passive income streams from your business?
    YES / NO
    Do you know how much the intellectual property you possess is really worth?
    YES / NO
    Are you hoping to be still working in your business (doing what you do now) at age 60?
    YES / NO
    Do you wish things to continue the way they are at the moment?
    YES / NO
    Can you survive longer than 5 months at your current monthly income/revenue levels?
    YES / NO
    Would you like a free confidential Chat to discuss your score & your available options?
    YES / NO


    Good luck

    Best wishes



    Fraser
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    • Profile picture of the author JohnMcCabe
      I'd like to second the recommendation for Dave Lhakani's books, particularly his most recent - How to Sell When Nobody is Buying.

      How to Sell Anything to Anybody, by Joe Girard

      Dig Your Well Before You're Thirsty, by Harvey Mackay. Heck, all of Mackay's business books.

      Dan Kennedy's "No BS" books on selling.

      Written for network marketers, but perfect for consultants...

      The Greatest Networker in the World and Conversations With the Greatest Networker in the World, by John Milton Fogg

      That should get you rolling...
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      • Profile picture of the author BrashImpact
        Originally Posted by JohnMcCabe View Post

        I'd like to second the recommendation for Dave Lhakani's books, particularly his most recent - How to Sell When Nobody is Buying.

        How to Sell Anything to Anybody, by Joe Girard

        Dig Your Well Before You're Thirsty, by Harvey Mackay. Heck, all of Mackay's business books.

        Dan Kennedy's "No BS" books on selling.

        Written for network marketers, but perfect for consultants...

        The Greatest Networker in the World and Conversations With the Greatest Networker in the World, by John Milton Fogg

        That should get you rolling...
        John,
        thanks for stopping by, thats a great list of books, which i have almost all of them,
        its a good list, and recommendation for readers.
        Hope this helps everyone.
        John may your week and month be prospourous and fantastic.
        Regards,
        Robert Nelson
        "The Maverick Motivator"
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