[GUIDE] Why Should YOU Use This MODEL To Lead Your Potential Customers Through Making A Sale!
This is a guide that I personally use to lead my prospects through when making any action.
I have often seen marketers hard selling to their prospects, which might not be the right thing to do as NOBODY likes hard selling. This kind of strategy is for a short term period.
What my strategy is mainly based upon is these two KEY TERMS:
-> AIDA (Attention, Interest, Desire, Action)
-> DAGMAR (Defined Advertising Goals For Measured Advertising Goals)
These models describe the stages individuals go through when making a purchase or action.
AIDA: It is a model that analyze the customers journey from ignorance to purchase.
- Attract Attention
- Create Interest
- Develop Desire
- Prompt Action
DAGMAR: It is a model for measured advertising goals. For this promotion is used to move the customer move through the process.
In accordance to DAGMAR, a sale must carry a potential client via four stages:
- Attention
- Comprehension
- Conviction
- Action
I would love to know your opinions and contributions on this!
Dawood Khan
I have often seen marketers hard selling to their prospects, which might not be the right thing to do as NOBODY likes hard selling. This kind of strategy is for a short term period.
What my strategy is mainly based upon is these two KEY TERMS:
-> AIDA (Attention, Interest, Desire, Action)
-> DAGMAR (Defined Advertising Goals For Measured Advertising Goals)
These models describe the stages individuals go through when making a purchase or action.
AIDA: It is a model that analyze the customers journey from ignorance to purchase.
- Attract Attention
- Create Interest
- Develop Desire
- Prompt Action
DAGMAR: It is a model for measured advertising goals. For this promotion is used to move the customer move through the process.
In accordance to DAGMAR, a sale must carry a potential client via four stages:
- Attention
- Comprehension
- Conviction
- Action
I would love to know your opinions and contributions on this!
Dawood Khan