Are You Engaged Yet?

Communication is critical for entrepreneurs and I'd suggest it's almost impossible to build any business if you don't communicate.

But it's HOW you communicate that will determine if you succeed or fail in your online (and offline) business.

Look at your last blog post, blog comment, video, Facebook chat or even the last email message you sent out.

Did you aim to provide valuable information?

OR

Did you focus on creating engagement?

It's great to provide valuable information that helps others and I strongly encourage that.

However, it's the approach you take when communicating your valuable information that can make all the difference.

Just providing information - no matter how valuable it is - will rarely if ever build any relationships online let alone make you any money.

I am suggesting you always strive to be engaging.

In other words be completely open with people, be talking to them about what you do, how you do it and why you do it.

If you want to stay in business for the long haul then always be showing your target audience not only that you understand them but that you are prepared to engage with them.

The clear message I am trying to give you here is that the more you engage with people, the more relationships you will build, the faster your business will grow and the more money you will make.

It's that simple

People wonder why they're not making any money and they email their list once a month and wonder why they have been forgotten about. Or they email everyday with affiliate offers with absolutely no engagement process at all.

No wonder their business is flagging - you've got to be out there engaging with your audience

And also out there meeting new people - growing new business relationships with people who are interested in knowing what you're doing and WHY!

The more you engage people the more they're going to want to understand you, appreciate you and maybe even do business with you

Engagement Is Not a "One-Night Stand"

Engagement is a process and people will more than likely will not do business with you the first time you connect, communicate and engage with them.

But that doesn't mean they're not interested.

And it doesn't mean they won't be potentially great business partners at some point in the future.

It's all a matter of timing and persistency (but not in any "pushy way").

Give people time to get to know you via your on-going engagement process.

Get out of the "I need sales" mindset and prepare yourself for the long haul.

When you start building relationships for long term success in business that is where all the excitement the fun happens.

That is exactly where you'll start to see better results.

So are you engaged yet?