Are you a product developer?

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When you're developing and marketing a product you created...

It's an extension of who you are; of your passion, authenticity...

And maybe even your own life story.

So before I dive into this conversation...

Step back for a second...

And think about that instant when you first got hit with the idea for your product or service.

What was the vision?

Who did you imagine helping?

What kind of impact did you start dreaming about creating in people's lives?

What emotions were you feeling when you imagined hearing people rave about you and your solution?

How much money do you want to manifest into your life... through your product or service... and how real does hitting that number... feel like?

Write down your responses to all five questions on a piece of paper...

And put the paper into a small box.

Then open the box twice-a-day...

And read your responses to keep your intentions... aligned with your attention.

This is important.

Because when you're marketing something that's an extension of your own creative genius... and desire to help people...

It's fuel for the fire to keep reminding yourself about why you're "putting yourself out there" and spending so much time, energy and money on your campaign.

Which means...

You better truly... believe... in what you created...

Because you're going to spend ungodly amounts of time discovering how to effectively market it.

With that in mind...

There are two kinds of product developers:

1) Money chasers. (i.e. someone who creates a product or service just to put it in front of waves of hungry traffic.)

2) Visionaries. (i.e. someone who sees problems... and has a passion to help solve those problems... so people can have better lives.)

First decide...

Which archetype you are.

No judgement.

But this conversation is directed at people who fall into the latter.

Because here's the deal:

There are almost always bumps in the road - when you're rolling out a new campaign.

And if you aren't excited, passionate... and truly believe in your solution...

You might give up.

You might decide you gave it a go...

But people just weren't interested...

Or you couldn't crack the code to connecting with them.

Doesn't matter.

The point is...

This marketing stuff is work. (Which is something a copywriter is never supposed to say.)

And you're going to run up against a ton of obstacles along your journey towards making a major positive impact in people's lives.

Sound scary?

Good it is.

But there's good news!

Because you don't have to make the same mistakes that millions before you have.

Which is...

Launching a campaign...

Without really knowing who your audience is, what their circumstances are... and what emotions you need to trigger - before anyone will actually pay attention to a word you say.

So here's a strategy to get the ball moving...

Even if your launch is 3 months into the future:

Start testing different messaging...

With 100% free, value-driven content...

Like blogs, video, webinars... and other brand/relationship/authority/credibility building posts.

Because guess what?

Nobody is meant to enter a conversation, cold, and get money out of it.

Can you do that?

Yeah.

Should you base your livelihood on it?

No.

And here's the exciting part...

Because when you test out different messaging, mediums, positioning, tone, insights...

And ultimately...

Give people the chance to get to know you...

You're getting validation from the marketplace about what they respond to the most.

For instance...

If you're blasting a new fitness program...

You might discover that people are really interested in your knowledge about gut health...

And its influence on your ability to lose weight.

So once you see the marketplace respond to your gut health authority...

You can then take that messaging and build a direct sales funnel out of it.

That way...

You know you're having a conversation with people... they're actually interested in.

So ask yourself:

"What are 50 important topics and conversations I can have with my audience?"

Write them down.

Then start executing them - one at a time... in the most effective way you can.

You'll be shocked at how much data you'll get...

And how clear your next steps are.

Mark

P.S. If your solution is somehow an extension of your own experiences, tell your story. Open up. Make yourself vulnerable. Storytelling is one of the quickest and easiest ways to make an authentic emotional connection with people. And that's what selling is all about.
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