Don't Focus On Outcome, Focus On This Instead
Your success in internet marketing is no different.
The bottom line is you CAN’T control outcome.
You can only control output.
The things you do towards reaching your goals…
Effort…
Those are the only things you can control, which has any impact on what you get.
Your effort is the only thing that you can control with ABSOLUTE certainty.
It’s the only thing you have direct power over.
How many videos you make.
How many landing pages you've setup.
How many buyers on your list.
How often you put out your sales message and get it in front of the right people.
Outcome, however, is ALWAYS uncertain.
In fact, statistics, a math subsect, which deals with the analysis of data and prediction of outcome usually within a narrowly defined scope, is really nothing more than the study of likelihood and chance of possible outcomes.
Even though you know how likely something is or isn’t to happen, the bottom line is...you still don’t ******* know what’s going to happen.
The only reason this study model exists is to help people determine whether or not they should actually go through with whatever the risk taking endeavor is.
In other words, if you know something has a 90% chance of failing and only a 10% chance of succeeding, do you go through with it?
It depends on the reward, right?
If the rewards are good and the risks low, we usually do it.
Rewards good, risks high...most likely not.
If we’re dealing with a medical condition, let’s say getting your vision in your left eye up from shitty to x-ray, with the 90% chance it’ll work or a 10% chance you’ll be batshit blind, when you compare that to what you’ve currently got, it might not be worth the risk.
You might be like “10% chance I won’t be able to see shit ever again or a 90% chance I can see dead people?” “Awwwww….**** it. I’m cool. I’ll wear glasses.”
But, if we’re talking about you dying in 3 days if you don’t do shit or getting a surgery with a 90% chance that could allow you to live another 10 years, healthily, happily, and a 10% chance it won’t do shit...you’ll probably go through with it, right?
While understanding chance of outcome, and the risks involved related to that outcome is helpful….it’s still just a way to manage your own uncertainty.
It does not take away the chance that you will not achieve your desired outcome.
If you have a 90% chance of succeeding and a 10% chance of losing, if you go through with whatever it is you’re trying to do and you lose...in your brain you’ve failed, right?
If the outcome is death you don’t get to try again.
However, the good news is in business, you get do overs.
Death is, usually, not one of the outcome choices.
You get to try that shit again.
And again.
And again.
If you know the “odds” and they’ve been achieved before by others you emulate, the good news is...you can do it too.
But the key is to NOT stop trying.
Failure is only failure if you’ve permanently stopped trying.
In businesses, not achieving an outcome simply means you gotta try again.
There is nothing but your own self determination keeping you from putting in more effort.
More good news…
The paths to success are already lit for you.
Someone else has already, most likely, done the thing you want to achieve.
They’ve already did some shit you wanna do.
You can do it, too.
Just don’t use their exact same words, try to steal their shit or be just like them…
Add your own originality to it.
Add your own uniqueness.
Say it your way.
Do it the way that only you can do it.
As a signoff, I want to give you a last little push.
Keep trying and you’ll eventually win.
If not, well...
At least you tried.
Did this make any sense or could you care less?
Regards,
Los
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