For myself, I have "given up" a lot of television, binge drinking, and sleep. But when I see a sales notification in my email it is all worth it.
Not only that, this is something I thoroughly enjoy.
On the other hand, not everyone has it that way. I have heard of spouses leaving their partner over it and referring to it as a "scam and a waste of time".
Or people that are willing to spend money they don't have.
I have also heard someone say he would have paid 10 times the price he paid in order to achieve the success he had.
What about you? Are you sacrificing anything to make this work?