The Power That Frames You Day: What Are Your Words To Live By?

In the very excellent book, "Made To Stick" (next to Cialdini, probably one of my highest marketing recommendations), brother-authors Chip & Dan Heath describe how a set of words can frame, and make consistent, a company's position.

The example they use is SouthWest Airlines, and how SouthWest Airlines has this particular saw to evaluate what to do: "We Are THE Low-Cost Airline."

They describe how one employee's excellent suggestion was dealt with by using this particular saw.

What are your particular saws?

(I think this may be akin to something that was popular in the NLP community at one point: eliciting your "Virtual Question." I think it became less interesting when they figured out that most people have 1 of a few VQs. But I digress.)

It's akin to asking "What is your USP?"

You see, by being consistent, and by having a USP, people can visualize you; they can put you into a place in their set of resources that they know about.

Or (as I realize as I'm writing this, I'm not quite adequately paving the path that i wanted to go down.)

Because I really wanted to be a lot more general than that.

What are some of the words that empower your day and help you overcome the many obstacles we face in the way of the daily frustrations, delays, roadblocks, disappointments, etc.

Here are a few of mine.

I'll start off with one I got from Kevin Riley, when I asked why he was always entering into contentious threads talking about hamsters...LOL.

"Why fight when you can laugh?"

(Man, could that change your life, or what ?)

"The meaning of the communication is the response that it elicits."

(Thank you, Dr. John Grinder, for this one. Recently, a friend of mine missed work and I was asked about why she wasn't there. The comment was "it's not professional to not notify your employer." She responded that she HAD left a message on the voicemail and became a little defensive -- and a lot hostile -- that they didn't pick up their voicemail.

For some of you this may be a new concept (seems to be to her): message sent is NOT the same as message delivered. Both in data communications (where I spent several happy years working) and in human communication protocols -- getting the information that the message was delivered is a VERY important part of the communications loop. In data communications, there's a standard message that's sent by the receiver, called "ACK".
Sender --> "Here's My Message."
Intended Recipient "ACK"

If you don't get the ACK, sorry, you cannot blame the other party for not receiving your message. You MUST make sure the message was delivered, not just sent. Capice ?)

Okay, 1 more and I'm through for the moment (making this a happy 3):

You can either be responsible, or you can be a victim. If you choose to be a victim, you are powerless to change things.

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What does this have to do with Internet Marketing?

Everything. The way in which you frame your day will determine how successful you will be.

(And you ALL frame your day -- some of you consciously, probably most of your unconsciously. Those who are not achieving the success they desire, it is undoubtedly some unconscious frame, some unconscious priority. I know a few people (women, not too surprisingly) -- who find it difficult to be disciplined in their desire for making money online because they feel they must be there for their family. Far be it from me to say that family isn't important -- it is. But to what degree do you sacrifice your priorities, and, yes, your other responsibilities that you certainly have -- to "being there for your family"? And how much more could you be there for your family if you would choose to sacrifice a bit of "being there for them right now" vs. "being there for them later" (and, perhaps, in a better and more powerful way.)

Okay, speaking of responsibility -- got some client work to get back to.

Looking forward to your responses!

Live JoyFully!

Judy