Customer Service - What are Customers Telling Us

4 replies
Make it Simple

Deliver without letting me down

No Surprises

No confusion

Show genuine empathy

Be proactive in how you relate to me

Find a way to resolve things for me

Remember that you are not my priority

I have enough anxiety; help me reduce it

Help me reduce complexity

I want assurance you're taking care of me

I want someone easy to deal with

I want someone who understands

I want to feel proud of my choices

I want to be sure I'm with the right company

I want to make sure I can trust the business & it's people

Give me control to make decisions

Help me make the right choice

Help me navigate the complexity

I want to choose how I interact with the business
#customer #customers #service #telling
  • Profile picture of the author Kenster
    Very good information.

    It helps to look at what customers demand such as this list and then build our products and ideas around that. I think sometimes people do the opposite and build a product from start to finish and then think about the customer.
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  • Profile picture of the author don21stc
    Hi,
    If you compare daryamconsult_aust's list with the 'mission statement' of most companies that have one, I bet you'll find more than a few mis-matches!
    I'm always very suspicious of mission statements because they frequently seem to be written by consultants who are using the buzz words (or key words!) that they think the boss wants to hear. And the boss cannot be seen not to be familiar with the latest buzz phrases so he goes along with it. In the end, maybe everyone in the company can recite the statement parrot fashion but if the boss isn't walking his talk then it's not going to make much difference to the customer after a short time.
    In business, the way a company treats its customers comes right from the top. I'll make another bet, in addition to the one above, that if the boss of most companies even read daryam's list above they'd say something like we're running a business, not a charity!
    In other words, short term profit first - which I'm glad to say is not the philosophy of most reputable internet marketers who expect to make most of their income from the 'back end'.
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  • thanks don21stc

    that's right - customer service needs to be driven from the top
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