Your Subscribers Aren't Buying? Discover The Reason Why!

Before you read any farther: This is NOT rehashed material, so pay attention.

Your subscribers Aren't buying? Discover the reason why!

Right to the fact of the matter:

Your subscribers are not buying because of the style of the salescopy (salesletter/saleletter) you are using to pitch your products period.

Let me repeat that again:

Your subscribers are not buying because of the style of the salescopy (salesletter/saletetter) you are using to pitch your products period.

Let me get something out of the way real quick:

Mr., Mrs., or Ms X thinks: "No, that is not my main problem, I am still struggling trying to increase the number of subscribers to my list"

if that is your case it shouldn't be, there are several popular methods that allow you to build your list fast, let me give you just a couple:

Adswaps (there are websites that were specifically set up for Adswaps)

Solo ads (if you know how to find people to do Adswaps with you should not have a problem finding people for this either)

Buying leads (Yes there are several places where you can do this for cheap and the leads you get WILL open your email and click on the links in it)

Giveaways events (self explanatory)

Joint ventures (self explanatory)


If you do not know how to properly do all of the above I recommend "you get with the program", and try to learn to do this things successfully, if you insist in not doing any of the above and just rely on article marketing, PPC campaigns, youtube media buying (cough), online social marketing/web 2.0 marketing etc do not be complaining why other people have bigger lists than yours in such a short time, they probably do what you do plus what you refuse to do, Get it? Got it? Let's keep going.


Now let's get back in track:

Your subscribers are not buying because of the style of the salescopy (salesletter/saletetter) you are using to pitch your products period.

Did I just write that again? Sorry, I am not a writer that is my non-writer way of bringing you back to the main subject, that is not the only bad thing you will find about my writing, I promise, now let's keep going. As I was saying before lists are being built fast nowadays and people is still clicking through, if that was not the case, how do you think they end up in your lists? They open and they click, the problem is that once they get to your salescopy they do not buy your product, service etc, that's the problem. There are several reasons why your prospects do not buy after they are in front of your salescopy, Let's take a look at one of the reasons why they do not buy:


1. They like the product, they want the product, they have the money, but they are not going to buy right now. (blame this problem mostly on the salescopy)

Let's analyze the problem described above:

a) They like the product, they want the product

they have not seen the product or tried it, how can they like it, or want it then?

Answer: somehow your salesletter did better than a very poor job at accomplishing this, congratulations!, now you have somebody with your URL saved to his or her favorites, good luck with that.

b) They have the money

This is kind of a psychological factor, let me explain:

The secondary thought "I have the money" mostly takes over your prospect's thought process after the salescopy "tricked them" into the primary thought process "I like the product, I want the product", if this primary thought does not happen the "I have the money" thought for the most part does not happen either, The "I have the money" and the "I do not have the money" thought process are identical twin siblings, meaning they come from the same mother and father, look very much alike, but they behave differently.

You mostly can sale your products "right now" to the "I like the product, I want the product, I have the money" thought process, forget about analyzing any other thought processes that could happen in the minds of people who come to your salescopy, why? Because it is not worth it!

c) They are not going to buy it right now.

This is also a psychological factor, let me explain:

The thought process "I am not going to buy it right now" happens only to the "I like the product, I want the product, I have the money" thought process, so if the "I have the money" thought process is a psychological factor which only happens to the "I like the product, I want the product" thought process, the thought process "I am not going to buy it right now" has to be a psychological factor also, meaning it is just a decision mostly based on the fact that your salescopy did a terrible job at changing that particular thought process in your "I like the product, I want the product, I have the money" prospects.



So let's talk about this bad job your salescopy is doing at changing the just "I like the product, I want the product, I have the money" prospects into "I like the product I want the product, I have the money, I am going to buy it right now" thought processes.

Listen carefully: Most salescopies or copy salesletter however you want to call them are written and designed to go as far as to creating the thought process "I like the product, I want the product, I have the money" that's it, that is as far as most of them go, or in many cases they are designed to cause the "I need the product, I want the product, I have the money" which is even a worse situation than the first one, most purchases made all over the world happen mostly based on the "I like the product or service, I want it, I have the money" thought process, let me give you a quick example:

e.g. Mr. Julius needs to buy a car because he needs it to go to work etc, yet he does not just buy the first car he finds that fits his budget, oh no!, the first thing he does as soon as he gets himself in Craiglist, eBay or arrive at a car dealership is start looking for a car he likes that fits his budget, he will keep looking all over until he finds the Honda Accord for $3500.00 that he likes with the nice interior, and the well kept paint and exterior, and the nice sounding speakers etc, So what kind of thought process was him when he bought the Honda? You got it right "I like the car, I want the car, I have the money, I am going to buy it right now", he did not satisfy that need he had for owning a car until he found the car he liked, and found it he did.


Let me explain why you end up wrongly choosing salescopies for your product who go only as far as to create the "I like the product, I want the product, I have the money" thought process:

You end up doing this because when your copywriter sends you the salescopy for review to see if you are satisfied with the job he did, you read it from a seller's point of view who already has access to the product, and not from your prospect's point of view, you need to look for things in your salescopies that say "buy it right now" to your "I like the product, I want the product, I have the money" prospects, if your salesletter do not scream "buy it right now" to your prospects you are a "dead man" or "dead woman" whatever the case might be.


What is a salescopy that says "buy it right now" to your "I like the product, I want the product, I have the money" prospects?

Oh you were waiting for this one didn't you?

1. Your salesletter has to look nice, those old copywriter types salesletters do not do the job anymore. (more on this subject in my upcoming product)

How are your prospect going to believe that they are going to like your product if they do not even like the look of your salesletter? (more about this subject in my upcoming product)

2. Your salesletter has to scream to your prospects "this is some thing you want" because it will give you a big edge over those who do not have this product etc (more on this subject in my upcoming product)

3. Your salesletter has to have a personal touch to it, it has to has been written to talk to your customers "personally", and not only to be read by your prospects (more on this subject in my upcoming product)

4. Your salesletter have to hype your product without your prospect actually realizing this is happening, yeah I know, most of you love to hate this idea, but hype sells (more on this subject in my upcoming product)

5. Most important: Your salesletter has to create urgency to buy AKA "I have to buy it right now" in your "I like the product, I want the product, I have the money" prospects, if it doesn't, what was going to be money in your bank that day will end up at McDonalds, and at Toys R us paying for Jimmy the bad kid's I am going to poop it later, I am going to break it tomorrow stuff


note: (I do not know if it is allowed by the WF rules, but as far as I am concerned you can do whatever you like with this post)


Much more on the whole subject in my upcoming product..

Keep an eye open for my signature!

Comments Please!