Are you using NLP in your marketing?

27 replies
Hi Warriors,

As a long time NLPer I've had many discussions with fellow warriors about NLP over the years and seen many people use it in lots of contexts.

It seems that a lot of people get introduced to it from a sales perspective and get the idea that it's "something you use on people" and some sort of manipulation technique like hypnosis. I personally find that perspective a little sickening but like many things in marketing, there are always people looking to sell you a version of something that appears like a magic bullet to making money and they'll use whatever ammunition unsuspecting buyers will go for.

I've been noticing that particularly in the 'offline' niche (I hate to call it that but you know what I mean) that there are clearly a lot of people struggling because they don't have an appreciation of NLP and how it could help them and their teams.

But I have no interest in spending my time trying to help people who don't want help and also I don't want to introduce NLP as some make money strategy for them either.

So I thought the first step would be to ask fellow warriors - are you using NLP, where and how do you use it and what elements of it would you like to know more about.

I've been an NLPer for about 15 years now and have studied most people's different approaches and uses and am keen to share some insights with warriors, but only if there's enough of the right type of interest.

I'm in the UK and I go to offline NLP practice groups and see a lot of people starting to look how to apply it online as well as in their own life and their businesses but I still feel like IMers generally don't seem to have got into it much.

I know a few IMers who understand it and use it and a few fellow warriors, so I know it's not completely being ignored but I also see a lot of people struggling in ways they don't need to.

If you use NLP in your IM - I'd be really interested (and I'm sure other warriors would) in where and how you use it.

If you'd like to understand a bit more about NLP - let me know and if you think there's an application of it in part of your business and would like people to give you suggestions - let us know.

I'm sure there's a lot of knowledge hidden in our members here that could help a lot of people.

Andy
p.s I'm not selling anything - there isn't a wso waiting or anything like that for those skeptics who have alarm bells in their head when people start a thread about a particular subject.
#marketing #nlp
  • Profile picture of the author Joe Mobley
    Good morning Andy,

    Jason Fladlien gave access to some NLP audios as a bonus. I really liked Tim and Kris Hallbom. I have ordered their Wealthy Mind DVD's. I am particularly interested in there reprogramming core beliefs module. We'll see.

    I'm very interested in where this thread goes. And any input you have will be helpful I'm sure.


    Joe
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  • Profile picture of the author Louise Green
    Yep Andy I use NLP, not just in business but in (almost) every aspect of my life..

    Actually when it comes to business I'm really into PWA which I'm finding is much more effective than traditional NLP.

    Some of the offline businesses I've been dealing with do understand the NLP concept (like most people do) but they don't understand how to implement it. Ca-ching!

    As you're also in the UK, you've probably noticed the amount of adverts using NLP, Andy? I'm not going crazy there am I?
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    • Profile picture of the author Andyhenry
      Originally Posted by Louise Evans View Post

      Yep Andy I use NLP, not just in business but in (almost) every aspect of my life..

      Actually when it comes to business I'm really into PWA which I'm finding is much more effective than traditional NLP.

      Some of the offline businesses I've been dealing with do understand the NLP concept (like most people do) but they don't understand how to implement it. Ca-ching!

      As you're also in the UK, you've probably noticed the amount of adverts using NLP, Andy? I'm not going crazy there am I?
      Hi Louise,

      To be honest NLP terminology sets off alarms as soon as I see or hear it anywhere these days so I see it everywhere
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    • Profile picture of the author Alex Barboza
      what does PWA stand for? Is there a course that teaches how to use NLP in marketing and sales?

      Originally Posted by Louise Evans View Post

      Yep Andy I use NLP, not just in business but in (almost) every aspect of my life..

      Actually when it comes to business I'm really into PWA which I'm finding is much more effective than traditional NLP.

      Some of the offline businesses I've been dealing with do understand the NLP concept (like most people do) but they don't understand how to implement it. Ca-ching!

      As you're also in the UK, you've probably noticed the amount of adverts using NLP, Andy? I'm not going crazy there am I?
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      • Profile picture of the author JayXtreme
        Originally Posted by AlexBarboza View Post

        what does PWA stand for? Is there a course that teaches how to use NLP in marketing and sales?
        Professional Wombats Association?...


        Perception Without Awareness
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  • Profile picture of the author Shaun OReilly
    I first got introduced to NLP back in 1996-ish via an old
    Tony Robbins book - Unlimited Power.

    I was fascinated by the topic back then but less so now.

    There are some NLP techniques that I do find useful -
    such as perceptual positioning to allow me to appreciate
    things from the prospect's perspective, an impartial viewers
    perspective as well as my own.

    That said , getting inside the minds of prospects is nothing
    new as Robert Collier and others were teaching that idea
    back in the 1920s.

    I've seen some people apply proven NLP techniques such
    as embedded commands very crudely in Internet Marketing
    and elsewhere.

    E.g. If you, like me, by now you'll... blah, blah, blah.

    NLP has it's place but it has to be used judiciously and
    expertly otherwise it loses it's full effect.

    Dedicated to your success,

    Shaun
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    • Profile picture of the author Andyhenry
      Originally Posted by Shaun OReilly View Post

      I've seen some people apply proven NLP techniques such
      as embedded commands very crudely in Internet Marketing
      and elsewhere.

      E.g. If you, like me, by now you'll... blah, blah, blah.
      Me too - even on stage at IM seminars. It's laughable when you see what they're doing but so many people are unaware that they get away with doing it really badly. I find it horrible to watch someone who doesn't really understand it trying to 'use it on people' in that sort of context.
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  • Profile picture of the author Andyhenry
    Hi,

    Ok here's an example....

    Offline prospect gathering and calling people on the telephone.

    If you or your callers are nlp trained and understand how to determine and match peoples preferred communication systems then you're much more able to build rapport and make the call productive.

    If you have no understanding of this type of skill then you're going to sell less or get less business.

    Simple but very powerful.

    That's obviously just scratching the surface but it's a way that many people here could improve their revenue when going offline.

    Andy
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  • Profile picture of the author jazbo
    I dabbled with NLP in my previous life as a training and development manager. It was a telephone based sales operation, and mirroring was something focused on within our training all the time.

    I am not entirely convinced, from my own experiments, of it working well in written form as it can look "clunky" and obvious when not face-to-face.

    On a personal level, I use re-framing and anchoring every single day. And I did put an NLP element into my eproducts "act now" and "four warriors" (which was all about mirroring and preferred communication styles) but those were aimed at people looking to sell to others, rather than buy.
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  • Profile picture of the author andybeveridge
    I am sure that I have been using it without realising it. When I trained in sales many years ago. We were taught how to mirror our prospective customers. Also how to add key statements that would in make the customer feel obliged to be positive. I went on to read a book caled The Psychology of selling, and a lot of the above was in there.
    I did not enjoy that chapter in my life, but I did spark an interest in related subjects.
    So I took a three year course in Pyschotherapy and Counselling. Which then led me to Life coaching.
    I don't really now much about NLP, but I think I will take the time to explore it more.

    An interesting thread.

    Andy Beveridge
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    • Profile picture of the author Andyhenry
      Originally Posted by andybeveridge View Post

      I am sure that I have been using it without realising it. When I trained in sales many years ago. We were taught how to mirror our prospective customers. Also how to add key statements that would in make the customer feel obliged to be positive. I went on to read a book caled The Psychology of selling, and a lot of the above was in there.
      I did not enjoy that chapter in my life, but I did spark an interest in related subjects.
      So I took a three year course in Pyschotherapy and Counselling. Which then led me to Life coaching.
      I don't really now much about NLP, but I think I will take the time to explore it more.

      An interesting thread.

      Andy Beveridge
      Hi Andy,

      I've trained as a life coach too. My sister is a life coach and my brother is a trained psychotherapist so I get it from all angles.

      I know a lot of coaches who use NLP to make their coaching more effective.
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  • Profile picture of the author JayXtreme
    Personally...

    I've found it to be much more profitable in my life (not only in a money sense), to use it "on myself".. if that makes sense.

    To improve my own mindset and awareness.

    I do enjoy watching it in action.. In mainstream marketing, online, on the TV, and in person across the world.
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    • Profile picture of the author Andyhenry
      Originally Posted by JayXtreme View Post

      Personally...

      I've found it to be much more profitable in my life (not only in a money sense), to use it "on myself".. if that makes sense.

      To improve my own mindset and awareness.
      AMEN to that.

      That's how I see the best application of it.

      The beauty is though that once you've had the benefits yourself it makes knowing how to help others even easier.
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  • Profile picture of the author andybeveridge
    I've trained as a life coach too. My sister is a life coach and my brother is a trained psychotherapist so I get it from all angles.

    No hidden Baggage in your life then Andy. lol
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  • Profile picture of the author buslead
    I think that first the best place to use NLP is on yourself rather than as a technique in a sales process. This is were I have found it has most benefit in helping keep sensible perspectives and balance within my own life

    Of course then it does give you an appreciation of the behaviour of others, without it having to be a method of manipulation but rather one of understanding different perspectives, and reflecting their needs back.

    This can be a long term strategy
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  • Profile picture of the author Andyhenry
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    • Profile picture of the author Ron Douglas
      Andy, I admit I haven't studied NLP at all. Please explain how that video was a bad use of it. Was it just because he casually mentioned his Porche?

      Edit: Ok, it looks like your post was deleted but you know what I'm referring to without naming names.
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      • Profile picture of the author Andyhenry
        Originally Posted by Ron Douglas View Post

        Andy, I admit I haven't studied NLP at all. Please explain how that video was a bad use of it. Was it just because he casually mentioned his Porche?

        Edit: Ok, it looks like your post was deleted but you know what I'm referring to without naming names.
        Not sure what you want me to say to that.... I have no intention of trashing anyone and if you're looking for me to do that I'm sorry to disappoint you.
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    • Profile picture of the author JohnMcCabe
      Originally Posted by Andyhenry View Post

      Me too - even on stage at IM seminars. It's laughable when you see what they're doing but so many people are unaware that they get away with doing it really badly. I find it horrible to watch someone who doesn't really understand it trying to 'use it on people' in that sort of context.
      In another thread, I talked about how a bit of patience and a little malice could make obnoxious telemarketers fun. One of the ways I do that is by recognizing the techniques they are trying (note, trying) to use, and using the same techniques on them. Drives 'em crazy, and they don't know why...

      I can't say I deliberately and consciously use any of the few techniques I' familiar with in my marketing. Every time I've tried, like in a sales letter, the result has been so heavy-handed that I couldn't make it public.
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  • Profile picture of the author Loren Woirhaye
    I've been influenced by what I've learned from NLP sources in
    how I write, but I don't think about it too much.

    One thing I've found always works to get attention is to focus
    on the prospect. This seems obvious and hackneyed, but
    if you're always asking yourself "how can I focus on my
    prospect's self-interest better?" you'll be ahead of the game
    in many cases.

    As an example: I met with a prospective client last week and
    proceeded to stick my foot in my mouth when asked to
    talk about myself and what I do - so I just said: "well,
    why don't you tell me what your business sells," and the
    guy went on and on about his business. He was very
    impressed with my insight I think - but I really just listened
    and praised his insights about his own business.
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  • Profile picture of the author Andyhenry
    Since this thread got moved to a different directory I'm struggling to find it now, so I don't think I can give it as much attention as I wanted - I really struggle when threads get moved as I only ever go to the main discussion area and occasionally the wso section.
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  • Profile picture of the author Loren Woirhaye
    Andy - You should be auto-subscribed to the thread - you just go into
    your "user CP" and go to subscribed threads. You probably know this,
    but maybe you forgot.

    It's a practical way to track threads that interest you but which aren't
    very hot.
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  • Profile picture of the author Gary Pettit
    I have to say I agree with Shaun, for the most part. Although, I would add that some people have a natural gift for NLP (like any language, accent or verbal skill, learned or unlearned). Those individuals use NLP all the time, and may not even know that's what they're doing.
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  • Profile picture of the author TimoK
    I think that there are lot's of things I can improve myself by using NLP and they in turn help me to become a better marketer.

    For example, I'm hoping to overcome my shyness and I thought that NLP would be the answer to this.

    However, I'm started reading this book by Kent Sayre (Unstoppable Confidence), but some of the techniques seem pretty confusing (or they are just too abstract). Like thinking the old beliefs and new beliefs and swapping their auditory and visual characteristics together ... oh boy ... is NLP this hard really?

    Those things are on a such abstract level, that I need something much easier to digest. I'm just wondering what books/online courses would you recommend for a NLP newbie?
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    • Profile picture of the author Loren Woirhaye
      Originally Posted by TimoK View Post

      However, I'm started reading this book by Kent Sayre (Unstoppable Confidence), but some of the techniques seem pretty confusing (or they are just too abstract). Like thinking the old beliefs and new beliefs and swapping their auditory and visual characteristics together ... oh boy ... is NLP this hard really?

      Those things are on a such abstract level, that I need something much easier to digest. I'm just wondering what books/online courses would you recommend for a NLP newbie?
      Yeah - it's a little complicated to explain those concepts. The approach that's
      worked well for me to understand NLP better is to read material from different
      authors on the subject.

      I recently read "Using Your Brain - For a Change" by Bandler. It's not that well-known
      but I liked it. Bandler explains the things you're struggling to get a grip on
      well in that book. It's about working with submodalities.
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      • Profile picture of the author TimoK
        @Loren: Thanks for the tip! Let me add that to my Amazon wishlist
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  • Profile picture of the author ryanbiddulph
    Hi Andy,

    I don't use NLP but know a few practitioners who rave about it. Anything which changes your "wiring" is fine by me

    RB
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