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The Power of Clarity - Look at Your Copy

by ryanbiddulph
9 replies
I recently became more clear on what I had to offer, business-wise.

Then I looked at my copy. Yikes!

It was clear that I hadn't been clear.

Look at your copy from time to time and ask yourself: "What message am I conveying? What am I offering?"

It can be an eye-opening and subsequently prospering practice, becoming clear and applying it to your home based opportunity.

Become clear on something mentally helps you to attract the ideas and tools to convey your message to others.

To become clear, practice meditation, visualization, affirmation. Decide how you want to help others and see if it jives with your home based opp. If it's the wrong biz, start a new one. In most cases though you simply need to be more clear on what it is you have to offer with your current biz.

Are you clear on what service you offer? Does your copy back this up?

RB
#clarity #copy #power
  • Profile picture of the author donhx
    I have been a writer for decades (from brochures to books) and I have also taught writing on the university level. Clarity is everything in writing.

    In my experience, meditation and affirmation have little to do with achieving clarity. I would stick with Sir Francis Bacon on this one. He said, "Reading makes a full man, conference (consulting with others) a ready man, and writing an exact man."

    Exactness (clarity) does not often come in the first draft of anything; it comes by rewriting something many times.
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    • Profile picture of the author scortillion
      Originally Posted by donhx View Post

      I have been a writer for decades (from brochures to books) and I have also taught writing on the university level. Clarity is everything in writing.

      In my experience, meditation and affirmation have little to do with achieving clarity. I would stick with Sir Francis Bacon on this one. He said, "Reading makes a full man, conference (consulting with others) a ready man, and writing an exact man."

      Exactness (clarity) does not often come in the first draft of anything; it comes by rewriting something many times.
      How true. I tend to type fast but sometimes not as fast as my mind and end up leaving out words, usually a but, the or something simple.

      Plus when you write it the first time YOU know what you are tying to say, but come back a day or two later and you wonder how you could have written what you did ...

      Great points here everyone!
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    • Profile picture of the author ryanbiddulph
      Originally Posted by donhx View Post

      In my experience, meditation and affirmation have little to do with achieving clarity.
      Our life is what our thoughts make of it.

      Whatever tool we use to more effectively direct our thoughts helps to create the desired result.

      Could be repetition of writing for you, could be affirmation and meditation - so that I quiet my mind - for me. So I get clear copy on 2 takes - without the chatter of the ego - and you get 'em on 10 Kidding, but you see where I'm coming from: whatever works for the individual is what works.

      I prefer going within so the without changes with less effort.

      Thanks for sharing your insight

      RB
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  • Profile picture of the author JustinP
    Great point don

    I heard a quote once and I wish I could remember the source. I'm paraphrasing but it says "Great books are not written. They are re-written."

    I know my best converting sales letters have been ones that I worked and reworked 10s of times.
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  • Profile picture of the author Alfonso_Montenegro
    I don't about writing a copy but the practices RB mentioned are great for getting inspired and motivated.
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  • Profile picture of the author scortillion
    Originally Posted by King Shiloh View Post

    Everybody likes clarity, clarification...

    If you don't make it clear, then who do you expect to understand it? And if nobody understands it, who do you expect to buy it?

    Food for thought.
    You are so correct! You should have at least 2 or 3 people read it and give you feedback too. This way you learn what you are missing and how to be clear in what you are trying to say.
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  • Profile picture of the author ryanbiddulph
    I think a few folks are missing the boat on my mental science aspect of this post.

    You HAVE TO write things multiple times BECAUSE you aren't clear mentally. Go within more frequently and you won't have to spend as much time busting your a** physically.

    We are inherently perfect - see how uncomfortable that one makes ya - and the reason you don't get everything on the first take is because you aren't clear.

    I've written blog posts with 100 comments and much fan-fare on 1 take. Very good stuff. I was clear. The ego didn't intrude, I was a vessel of the universe when I wrote the post and didn't let my ego mess with God's message.

    Is practice necessary? Heck yeah! I ain't enlightened....yet

    Keep practicing in the outside world but continue to go within on a consistent basis and every aspect of your life will change. You will have more 1 and 2 draft deals instead of the 10 draft deals. I'd prefer to get it right on my first take.

    Thanks for adding guys I appreciate your feedback

    RB
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  • Profile picture of the author tk226
    Ryan,
    A good post followed by nice comments, I think clarity is more important than persuasion, and in fact it's too a form of creativity. A scientific law is not a law untill it's absolutely true in its theory and application - similarly, a copy is not saleable unless it's embedded with the power of clarity.
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