Have You Had Your Harajuku Moment?

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I recently picked up a copy of the Four Hour Body by Timothy Ferriss. And no, I'm not an affiliate, and yes, I understand this is a make money online blog, not a fitness blog!

However, there was a particular chapter that inspired me a lot and made me realize some of the things that have been holding me back.

The problem with doing anything challenging that has great rewards isn't wanting it. It's needing it.

In order to make a million dollars, get a six pack, or meet the woman of your dreams, wanting isn't enough! You have to NEED it.

And any amount of advice given will be pointless before you have that epiphany where you realize you need something and won't be fulfilled as a person without it.

In Tim's book, he talks about a CTO of InfoEther Inc. who, while he is extremely successful in his career, has been overweight for years and struggled with it ever since he was little.

After losing 70 pounds in a year of hard work and determination, Tim wanted to know what exactly was the defining moment of his success? What is the point at which he realized he couldn't accept his own mediocrity and had to become good at something he had just rolled over and accepted for so long?

This is what he calls a Harajuku moment in his book. It's the moment where something nice to have becomes something you can't live without.

Here is the response Tim got from Chad Fowler, CTO of InfoEther and former fat guy about what changed him into committing his life to being fit and successfully physically in addition to professionally:


"Why had I gone 10 years getting more and more out of shape (starting off pretty unhealthy in the first place) only to finally fix it now?

"I actually remember the exact moment I decided to do something

"I was in Tokyo with a group of friends. We all went down to Harajuku tp see of we could see some artistically dressed youngsters and also to shop for fabulous clothing, which the area is famous for...

"We both lamented how unfashionable we were

"Then I found myself saying the following to him: 'For me, it doesn't even matter what I wear; I'm not going to look good anyway.'

"I think he agreed with me. I can't remember, but that's not the point. The point was that, as I said those words, they hung in the air like when you say something super embarrassing in a loud room but happen to catch the one randomly occurring slice of silence that happens all night long. Everyone looks at you like you're an idiot. But this time, it was me looking at myself critically. I heard myself say those words and I recognized them not for their content, but for their tone of helplessness. I am, in most of my endeavors, a solidly successful person. I decide I want things to be a certain way, and I make it happen. I've done it with my career, my learning of music, understanding of foreign languages, and basically everything I've tried to do.

"For a long time, I've known that the key to getting started down the path of being remarkable in anything is to simply act with the intention of being remarkable.

"If I want a better than average career, I can't simply 'go with the flow' and get it. Most people just do that: they wish for an outcome but make no intention drive actions toward that outcome. If they would just do something most people would find that they get some versions of the outcome they're looking for. That's been my secret. Stop wishing and start doing.

"Yet here I was, talking about arguably the most important part of my life - my health - as if it were something I had no control over. I had been going with the flow for years. Wishing for an outcome and waiting to see if it would come. I was the limp, powerless ego I detest in other people."


So, I guess what I want to ask you all is, have you experienced a Harajuku moment in your internet marketing ventures? Have you found yourself saying the words and expressing the attitudes you detest in others?

If so, you need to do yourself a favor and remove the word want from your vocabulary.

No one becomes a millionaire from wanting it.

No one becomes an Olympic Medalist from wanting it.

No one loses 70 pounds like Chad Fowler did from wanting it.

You have to NEED it. The sooner you realize this, the more successful you will be.
#harajuku #moment
  • Profile picture of the author Kaysa
    Yes, I have so many moments like this one, at all the time I figured out that what I'm doing it's helpless.

    I signed up in many companys that delivered the world at your feets, then after a little time turned into a SCAM... I was devastated. I tought that I'll never reach success.

    One day I took the decision to overcome all my negative thinking, by that time I started to study the law of atraction, started to use Brainwave Entreinment and read almost any self-help book that I could get for free.

    Don't Remember when or how I realize that the real problem it was "me"... I didn't have confidence in me neither in what I was doing, or any system that I have been involved, but I do realize it.

    That's why I'm here right now!! The system I'm working taught me to do this... and I'm doing it !!

    I feel great talking about all of this. It's really refreshing..
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    • Profile picture of the author Cataclysm1987
      I think I had one a little while ago when I realized I wasn't making enough money and I was also getting up late, staying up late and only doing an hour or two of work in the day.

      I was lazy.

      And it was really bad because I had never even thought about learning to be more productive.

      I have been trying a course on mindset called Simpleology and haven't looked back since.
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  • Profile picture of the author FreeWallpapers
    I've had moments like that!!!! Very interesting post, I gave you thanks!
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    • Profile picture of the author ausmarketer
      I had a moment like that in the last week of November 2010.

      Now I know heaps about good nutrition, health and fitness and yet I still let myself get seriously out of shape last year. I got up to like 96kg (211 lbs), was working on the computer most of the day, making poor choices with my diet and I seemed to have less and less energy and was feeling more depressed by the day.

      So yeah, I had a Harajuku moment and it was on November 25th, 2010. I'd had a 'gut full' (no pun intended) and decided that I had to start 'walking my talk' again immediately and get myself back into shape and good health starting there and then (none of this New Year's resolution pressure we put ourselves under). It's funny how many of us don't take serious action to make changes we know we need to until we've reached a certain pain threshold / level of dis-satisfaction / frustration.

      Anyway, so I basically went through the freezer and pantry and gave away all the processed food and started on a program consisting of eating lots of raw fruits and vegetables with some lean proteins as well. I also did some intermittent fasting 2 days per week. I also starting doing heaps of walking (around 40kms/25miles per week) as well as resistance training on my gym equipment again 3 times per week, especially on the days where I fasted. Nothing special really, just consistently eating better, EATING LESS (with some moderate fasting thrown in) and moving a whole lot more, with resistance.

      So it's now the 25th January and I weighed myself this morning delighted to find that I had dropped in weight again. I'm 81.8kg (180 lbs), down from 96kg (211 lbs) in approximately 8 weeks. I look at those numbers and they seem pretty darn unbelievable but they're true. I worked hard for them but I also worked smart.

      No surprise that I'm feeling energized again am more productive while working and I no longer feel depressed or anxious (or get that 3pm crash I used to). The cool thing is that because I've been doing resistance training 3 times per week, I've actually increased my lean muscle mass as well as dramatically dropping body fat. I didn't actually think that was possible to do at the same time but I know now that it is.

      Sounds like a testimonial for some hyped up weight loss product but I've got nothing of the sort to sell.

      I already had the knowledge to fix things, I just procrastinated and had gotten plain lazy. Kind of like many IM'ers I talk to. They already know what they need to do to grow their businesses and make them successful but can't seem to commit to buckling down and doing the work (i.e. writing compelling content, building diverse backlink profiles, testing and tweaking those landing pages, follow-up sequences and sales letters etc) - always looking for shortcuts, which are most often spammy and provide short-lived results.

      I thought about this the other night when I was reading 'The 3 Little Pigs' to my son. So the question is, "What are you building your business out of? Straw, sticks or bricks?"

      Anyway, that's my Harajuku moment (and mini rant). All the best for 2011 folks. Work hard AND smart!
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