My wife is Chinese and I taught English in Asia before. So I'm building a website similar to this popular one Notes in Spanish – Learn Spanish with Podcast Audio Conversation from Spain. | Learn Spanish with Spanish podcast audio. This is real, exciting conversation from Spain.. The difference is, ours will be a vlog and we'll post videos of us speaking/teaching English in our day-to-day life. We even already have an audience, as my wife and her siblings have massive social network appeal in China.
I need some ideas on monetizing though. I already have an excellent up-sell which is a customized online english program used by many schools here in the US, but I also want to have smaller offers as well, be it premiere videos, ebooks, or something.