ANGRY BIRDS... And What We Can Learn

12 years ago

I never played Angry Birds but I saw a friend play it the other.
Can someone tell me what is so addictive to it? I mean it looks dead on BORING!

Maybe that's just because I never played it....
(Went downloading AngryBirds...lol)

~ JoeDRL

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Torreylee 12 years ago

Emily, you are right. You never know what's going to catch on. The important thing is pushing through all doubt and fear and turning our ideas into realities.

Your post gives a great example of following through and finding out that SOMEBODY digs what you are doing. Or atleast they will.
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JingQuimPo

12 years ago

I was a fan of Tower Defense games, still 'am.
Love Plants and Zombies when it came out and completed it in so many ways.
Unfortunately, never finished Angry birds.
Still playing it but unlike PlantsnZom which I play to win, Angry Birds, I play if i don't have something to read and i'm really really bored, likely when waiting for my trainride

Jing Quimpo
Chinese Proverb
"Find a job you love and you'll never work a day in your life."

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kathyflynn

Banned 12 years ago

sometime people love simple games, if you see mario bross it also simple
And yes that clever to make merchandise

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elvisA

12 years ago

ah angry birds how i hate you and love you at the same time!

my daughter are addicted to the whole franchise and it makes me happy because i can get work done when they are so intense in the game that they are super quiet.

i hate it too when i have free time but my daughter don't because they want to beat angry birds!

all in all just like OP said take action and don't look back

elvis

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PeterBruce

12 years ago

One of the must have apps! That and Tower Defence, as someone else suggested.

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LetsGoViral

12 years ago

I'd like to add that their company "Rovio Mobile" has been formed about 7 years ago and they have been working for all this time at improving their skills and developing apps for handhelds.

Here you can read more about history:
http://en.wikipedia.org/wiki/Rovio_Mobile

Many see this one dramatic jump, but fail to take into account the long journey that led to it all.

Angry Birds is a simple game, but it took a lot of money to produce. The high quality pictures, sounds and programming + marketing probably summed up to at least 20k$.

It was not quick success by any means but constant growth of the company and eventual breakthrough.

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Emily Meeks

12 years ago

Originally Posted by LetsGoViral

I'd like to add that their company "Rovio Mobile" has been formed about 7 years ago and they have been working for all this time at improving their skills and developing apps for handhelds.

Here you can read more about history:
Rovio Mobile - Wikipedia, the free encyclopedia

Many see this one dramatic jump, but fail to take into account the long journey that led to it all.

Angry Birds is a simple game, but it took a lot of money to produce. The high quality pictures, sounds and programming + marketing probably summed up to at least 20k$.

It was not quick success by any means but constant growth of the company and eventual breakthrough.

You are absolutely right. The bolded parts of your quote are the crux of this thread.

It's a simple idea that wasn't overanalyzed or convoluted. The concept was originated, they went to work to put it in action. With the smart work involved, it became what it is today.

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ERPLeadsWriter

12 years ago

Originally Posted by Emily Meeks

You are absolutely right. The bolded parts of your quote are the crux of this thread.

It's a simple idea that wasn't overanalyzed or convoluted. The concept was originated, they went to work to put it in action. With the smart work involved, it became what it is today.

Hm, I'm a bit of a (okay, actually I'm a HUGE) gaming fanboy and I think I really gotta give my input on this.

Angry Birds is a game that's pretty much in the same category as Plants VS Zombies. When you look at both games, you'll find that they're both simple but both huge hits.

On the other hand, when you look at gaming giants (e.g. Namco, Blizzard, Bioware, Square-Enix) and their best-selling titles (Dragon Age, the Final Fantasy series, World of Warcraft etc), you'll find their complexity is actually their strong point amongst gamers.

So what does this mean? Is simplicity bad or good? Is it good to plan out or stick to what everyone can understand?

Well the truth is, you can't say.

The gaming industry can't be summed up so simply. Like all entertainment industries, it covers a wide array of genres, each catering to a particular target group. One group would like something simple (such as Angry Birds). Another group would prefer much more complex games, games that are story-driven, or games that are heavily action-oriented.

This isn't to say you shouldn't do what Angry Birds did. I'm just simply pointing out the kind of people such games appeal to.

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Emily Meeks

12 years ago

Originally Posted by ERPLeadsWriter

Hm, I'm a bit of a (okay, actually I'm a HUGE) gaming fanboy and I think I really gotta give my input on this.

Angry Birds is a game that's pretty much in the same category as Plants VS Zombies. When you look at both games, you'll find that they're both simple but both huge hits.

On the other hand, when you look at gaming giants (e.g. Namco, Blizzard, Bioware, Square-Enix) and their best-selling titles (Dragon Age, the Final Fantasy series, World of Warcraft etc), you'll find their complexity is actually their strong point amongst gamers.

So what does this mean? Is simplicity bad or good? Is it good to plan out or stick to what everyone can understand?

Well the truth is, you can't say.

The gaming industry can't be summed up so simply. Like all entertainment industries, it covers a wide array of genres, each catering to a particular target group. One group would like something simple (such as Angry Birds). Another group would prefer much more complex games, games that are story-driven, or games that are heavily action-oriented.

This isn't to say you shouldn't do what Angry Birds did. I'm just simply pointing out the kind of people such games appeal to.

There are a lot of facets to the gaming industry... not only am I a gamer (I grew up mostly on PC games as we weren't allowed game consoles in the house, but I got to play Mario at friend's houses! Anyway...) but I'm currently studying game design

In one of my classes (Design and Creation of Games, I think it was) my professor had us compare and contrast these games, illustrated the point that the PLATFORM of the game also makes a huge difference. For example, Would Angry Birds had been such a hit were it not on a mobile device? Probably not. Before that, popular PC games such as, say, the Oregon Trail in the 90's - mobile versions have been made of it. Are the mobile versions as popular though? Not really...

A game at its CORE elements are what makes or break it... you can have breathtaking graphics, an engrossing storyline, etc but if the game itself isn't intuitive or accessible, it's not gonna fly. Only way to find out if it's a success or not - test, test and test some more. And of course, whoever tests out how FUN your game actually is has to somebody completely objective - no friends (or enemies). Ideally, they really are immersed in the game itself because it's awesome and they're not consciously breaking down the elements (and hopefully game designers themselves are able to put away the design-hats and just enjoy AHAHA), or giving you good ratings because you're family or they hang out with you on weekends.

Games at their core, the fundamental elements take priority over the dramatic ones... once the game in and of itself is worked out, the fancy stuff can come later.

Marketing the game itself's also a big deal, and audience must be taken into account. Was Angry Birds really aimed at hardcore-gamers though? Sort of difficult to compare to Halo...

(Realizing I've made a HUGE tangent on the design aspect of itself and have gotten off-subject...)

ANYWAY!

What I was really wanting to take away from it, there's a lot of twists and turns that can be made in the whole IM arena that, if you don't know what you're doing, leave one overwhelmed and confused. Abandoning one path for another that seems to "get there faster" - whether it be another traffic method (where one's given up on before you see results), or going to a different business model altogether. Trying to be a Jack of All Trades, you end up being a Master of None.

Product. Marketing. Traffic. Whether you are a vendor, an affiliate, a CPA marketer, site flipper, freelancer, WHATEVER... this is the crux of it. Awesome product? Check. Ability to showcase the awesome product in all its sexy glory? Check. Going out there and finding people who want it? Check.

Sounds stupidly simple, but all too often easy to forget. Impatience, insecurity, doubts, loss of perspective all get in the way - if you haven't had any success (yet), saying "what the hell am I doing - oh wait there's THIS" is all too easy.

At the end of the day, don't overcomplicate or overanalyze... Work smart, not hard.

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ERPLeadsWriter

12 years ago

Originally Posted by Emily Meeks

There are a lot of facets to the gaming industry... not only am I a gamer (I grew up mostly on PC games as we weren't allowed game consoles in the house, but I got to play Mario at friend's houses! Anyway...) but I'm currently studying game design

Oh my apologies!

I guess I should be a bit honored.

So far the only career a writer like me sees in the industry is either in the department where they let you make the game's story or in writing reviews. Hence, I occasionally pride myself as a bit of a critic. :p I can't say it's anything compared to the hard work being done by the technical design though.

I hope you do well!

Originally Posted by Emily Meeks

Product. Marketing. Traffic. Whether you are a vendor, an affiliate, a CPA marketer, site flipper, freelancer, WHATEVER... this is the crux of it. Awesome product? Check. Ability to showcase the awesome product in all its sexy glory? Check. Going out there and finding people who want it? Check.

Sounds stupidly simple, but all too often easy to forget. Impatience, insecurity, doubts, loss of perspective all get in the way - if you haven't had any success (yet), saying "what the hell am I doing - oh wait there's THIS" is all too easy.

At the end of the day, don't overcomplicate or overanalyze... Work smart, not hard.

Yeah, I think I understand what you were really trying to say. I guess I misinterpreted it to be only about the gameplay.

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Emily Meeks

12 years ago

Originally Posted by ERPLeadsWriter

Oh my apologies!

I guess I should be a bit honored.

So far the only career a writer like me sees in the industry is either in the department where they let you make the game's story or in writing reviews. Hence, I occasionally pride myself as a bit of a critic. :p I can't say it's anything compared to the hard work being done by the technical design though.

I hope you do well!

Yeah, I think I understand what you were really trying to say. I guess I misinterpreted it to be only about the gameplay.

Haha no worries, my original post wasn't even as elaborate as my last response, so sounding oversimplified was very possible

I'm still in the baby stages of any sort of game design degree - but even if you don't choose it as a profession, I HIGHLY recommend taking a few intro classes for the knowledge and experience. You learn a lot, you meet good people, you get exposed to a lot of new ideas that you may have not even thought of.

But yeah, I was just thinking about the Angry Birds franchise and how it's EVERYWHERE now - simple idea that was expanded on exponentially. There was a process to it, yes, but from what I can tell it's paid off in dividends.

Considering a couple concerns in the thread, I suppose I should also go ahead and note that in no way am I trying to enforce the idea that money will fall out of the sky for someone brand-new to IM without any work... there's no push-button concept. It doesn't happen overnight, and usually takes falling on your face at least once (or two or three times) before you "get there".

Just remember that it's not rocket science

Know your objectives, know your intentions. Break it down. Focus. Once you have that in mind... get to it.

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JoeDRL

12 years ago

Yeah, people see their Angry Birds achievement as phenomenal and so fast but they were developing games for years and were nearly bankrupted before they had success with the furious birds.

Not many people recall the journey and their failures...

Be happy, be successful,
~JoeDRL

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Emily Meeks

12 years ago

Originally Posted by JoeDRL

Yeah, people see their Angry Birds achievement as phenomenal and so fast but they were developing games for years and were nearly bankrupted before they had success with the furious birds.

Not many people recall the journey and their failures...

Be happy, be successful,
~JoeDRL

Isn't that a familiar story with almost all the big IM names?

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godinu

12 years ago

The other amazing thing about Angry Birds is, yes, it is inspired by other similar games such as Tower Defense, which are actually more fun, IMO. I wonder how AB caught on to that level whereas the others didn't.

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Eduard Stinga

12 years ago

Pretty much how is see things - just go with one simple idea, develop it and launch it and then improve it from there and add more and more parts to it.

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LethaScroggins

12 years ago

Let's challenge ourselves to bring joy, creativity and innovation into learning environments every day. We can rethink the way learning is approached and taught.

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23profit

12 years ago

That is a must have application Good old angry birds very fun and it keeps the kids busy for a while until they get tired of it. Then I move on to the next app called birds and blocks! great learning game for the Kidos

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paul_1

12 years ago

Angry Birds rocks... I see the old equation here... Persistence, hard work, creativity --they all add up to success...

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tamiro1992

12 years ago

its a big marketing this... once a certain amount of people catch on to it and get addicted it just rolls from there really... i remember playing it before it got real big and i didn't enjoy it as much but when all my friends got into and said how fun it is, i automatically went and downloaded it again to play it, just so i can do what everyone else seems to do. when something catches so a certain group of people, it will just keep on spreading