The Map Is Not The Territory
The Map Is Not The Territory.
What is meant by this, and why does it matter?
Say someone gives you a blueprint.
A business blueprint. Maybe you got it in a WSO. You're excited. You see all their logical steps. Everything looks like it will work nicely and bring you lots of money. You do what most IM wannabes never get around to doing, and implement.
And you fall flat on your face.
What happened?
You followed the steps laid out in the blueprint to the letter. Everything should have gone great! But what actually happened is that you ran into unexpected problems the blueprint didn't inform you of. Your map was incomplete. Didn't tell you about all the hazards in the territory.
Here's the thing: the map cannot tell you everything about the territory.
By definition a map is an abstraction, a symbolic representation of what's going on in the territory. It can't record and share everything that's in the territory; otherwise the map wouldn't fit in your pocket. A life-size, 1:1 ratio map is of no use to anyone...except as a computer simulation.
In the IM business, we don't have simulations. We have the options of doing nothing, or experiencing the full force impact of the real world.
There is no way out but through.
If you're going to implement, you're going to take risks. Acknowledged or unknown. The risks come from the fact that the map is not the territory. The map doesn't necessarily tell you about the crocodiles in the swamp. It doesn't indicate the presence of poisonous plants. It may not even tell you how high those mountains are...just point out that they are there.
To find out what's really going on, you have to get in there. Mix it up. Get into trouble. Find your way out of trouble. Eventually, if you get really good at understanding the world you're in, you may no longer need a map. You'll be able to handle being dropped right into the midst of a territory you've never been in, without a map, and start moving forward to a destination. Using your own skills, experience and gut feelings.
But for now, no matter how much a set of instructions or blueprint or WSO looks like a "can't lose" proposition, remember: the map is not the territory.
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