If you think, "I should do this, but I don't want to"

If you are thinking, "I should do this, but I don't want to", then what you are really saying is:

"I don't feel happy if I do this, and I don't feel happy if I don't do this."

It's a Catch 22, and so you feel stuck because both options feel painful.

Here are few things you can do right now to change this:

1) What if you shifted your focus away from "should" to "choose"?

I'm suggesting that you let yourself be FREE to choose to do it or choose to NOT do it because as long as you think, "I should" you will feel stuck.

Be willing to literally not do it without regret. In other words, stop trying to derive your happiness from the outcome. Then choose to do or not do it.

2) It's not about "should I?" or "shouldn't I?" it's about being a blessing to others! Focus your attention on how you can serve others instead of 'shoulding' on yourself. In other words, stop being selfish and do something to serve your target audience. This is about fulfilling their needs, and making them happy. As you do this, you will be compensated. Be a contribution to your customers/clients/lists so that they would naturally want to buy from you.

3) If you really want to do it, then give yourself reasons to do it. Consider these questions:

There is evidence that suggests when you focus on others, you feel happier:

Michael Norton: How to buy happiness - YouTube