"Reverse Brainstorming" Works Wonders

12 replies
We've all heard of brainstorming. But have you tried "Reverse Brainstorimingl? It picks up where brainstorming leaves off.

I always found it brings out ideas regular brainstorming can miss or leave behind. Perhaps because it gives you a different way of looking at a problem than regular brainstorming does.

It scrubs your brain for any ideas or solutions regular brainstorming can leave behind.

Whatever the reason it works ... if you work it.

Check out this article Reverse Brainstorming

Try it. Leave No Ideas or Solutions Behind!
#reverse brainstorming #wonders #works
  • Profile picture of the author craftziner
    Good share mate... this is exactly what is meant by thinking from within your customer's shoes... figuring out what someone may not like about your offers and eliminating them would make it more desirable...
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    • Profile picture of the author The Niche Man
      Originally Posted by craftziner View Post

      Good share mate... this is exactly what is meant by thinking from within your customer's shoes... figuring out what someone may not like about your offers and eliminating them would make it more desirable...
      Good point. Or you could apply a similar philosophy to why they wouldn't buy your product or service, why they would be skeptical, what makes your competitors better, etc.

      This is one small example, where thinking negative could attract success too.
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  • Profile picture of the author Michael Ten
    Nice. That seems like a good idea; I'll have to try it.
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  • Profile picture of the author enavagate
    That is a great way to describe how us as marketers can identify selling points, etc but there really is no limit on the applications. Thank you for sharing!
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  • Profile picture of the author planck
    Awesome share

    thanks mate
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  • Profile picture of the author laurencewins
    Great article and a new perspective. Thanks for sharing with us.
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    Cheers, Laurence.
    Writer/Editor/Proofreader.

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  • Profile picture of the author ChocolateCheese
    Great method. It's important to have a positive mental attitude, but that shouldn't blind us from looking at negative things - in fact, our positive mental attitude should provide us with the strength and motivation to look at the ugly stuff, get it out of the way and keep going.
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  • Profile picture of the author stopper
    Reverse brainstorming sure sounds foolproof. Thank you you the brand-new perspective
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  • Profile picture of the author ElliotBerg
    I am yet to notice such a thing, but would love to read more on it. OP hats off to you for presenting something new.
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  • Profile picture of the author kojakeugenio
    Nice motivational site.. Thanks for sharing it..
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  • Looo-ove MindTools. Thanks for sharing this. I'd read it a long time ago and forgotten how useful it is...
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