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Looking for the statistics of the cost of lead to customer rate

by Lonny Heiner
3 replies
I am on an assignment for Veretekk to research among other things the cost of a successful lead to sales conversion. I would appreciate any assistance or direction that you may have on this subject.
#cost #customer #lead #rate #statistics
  • Profile picture of the author David Ogden
    Hi Lonny,

    If I understand you right you are wanting to know how many leads you have to process to get to a YES, so not only do you need the intial cost but also you have to factor in a closers time and cost together with telephonme calls and any other overheads.

    I read somewhere it was around $250 but will need to trace the source again. I do know many people spend $100's a month buying leads perhaps their success ratio will help you with a basic cost.
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    David Ogden an Entrepreneur at Markethive which uses a suite of free marketing tools to promote his opportunity. Contact:- Telegram @davidogden

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  • Profile picture of the author Loren Woirhaye
    Goofy question. It depends on a great many variables.
    Every business is different. You might spend $1000s
    generating leads and be in debt because your opportunity
    is not profitable or you lose customers quickly.

    I might spend $100 on ads and earn $1000s because my
    marketing skills, copywriting, and prospecting skills are
    at a stage where I can do that.

    If you are looking at the common equation of how much
    one has to spend on leads to build an MLM company,
    I would direct you to actually look at the payplan and
    how many customers a distributor needs to be in
    profit. Attrition is crazy-high in MLM because almost
    nobody makes any money, making the problem worse.

    Look at the revenue model and positioning of the business.
    Positioning is the responsibility of the individual
    marketer. It is seldom if ever done adequately by
    NWM companies. I used Veretekk for a couple of
    years so I know the scoop.
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