Dealing with your frustration
My new "flagship product" isn't selling as much as I want it to and sometimes it drives me insane. I know, I know - it is just how it goes in the sales world, but it honestly bugs the hell out of me. I have a product that has received nothing but praise, but still I find many of target market customers bouncing from my website. Perhaps I could blame Google Analytics for giving me too much information. If wasn't able to track my potential customers in such detail and could live in the bliss of ignorance. "Times are tough in this economy"
So I ask the vendors out there, how far do you go before you abandon or scale back your advertising campaigns and let your product die?
It is a bit ironic that my frustration only serves as fuel to keep pushing my product, but I don't want to get the point where it drags me down financially or mentally.
Ray Randall
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