Ancient Rome & internet marketing

7 replies
Here's an email I sent that I received quite a bit of good feedback from, so I thought I'd share it here. I've deleted the first quarter as it's about a product of mine I took down, it's irrelevant now.

For those of you that are struggling, hopefully this will give you some clarity on what to truly focus on.

-------

Did you apply what you learnt?

Have you progressed by taking
correct --profitable-- action unlike 99% of people?

Here's the thing: To become a marketing genius
you don't need to learn loopholes...no no no.

The path to transforming into a Marketing Jedi
consists of 2 things:

1.You learn the few marketing concepts that have
been the same for THOUSANDS of years. Scarcity,
reciprocation etc etc and...

2....you apply these to the mindset of your prospect.

The losers who can't make money online never get this.
The losers are always copying fly by night tactics. They
live and die by "tactics" - not concepts.

Am I being too abstract?

The pros are the ones that understand the marketing concepts
like I mentioned earlier. They find new tactics to fuel the concepts
to apply them to their prospects mindset.

They know that the concepts are immutable.

That's the difference.

...they know tactics come and go.

The path to riches comes from understanding human nature.
Here's a little 'secret': Nothing has changed my friend.

Ancient Rome had their own fast food stores. No kidding.
5000 years ago ancient Egypt had their own usury laws and banks.
The ancients had their own brothels, their own sports arenas that
people crowded into to watch and fulfill their lust for competition and domination.

Nothing has changed - and you'll never be out of wealth if you
understand human nature. That's why half of the books you read
should consist of history and psychology.

I forgot who said it, but it was said that educated people are dangerous,
not the ignorant. You can keep ignorant people under control with
bread and circus.

Nowadays its Mcdonalds and MTV. Same thing.

Hey, I'm not trying to make some political point - I'm highlighting
the immutable human psyche.

Next email I'm going to give you the quickest path
to big wealth. I'm not kidding. All this human nature stuff,
Rome, Egypt might be a bit too heavy for just a single
email about "internet marketing".

In your service,
Tim

PS: I'm currently reading "On Writing" by Stephen King.
It's about writing. The master teaching his craft. I'm no literary
genius (did I really need to state that?), but I know that
having half decent writing skills will put you ahead 90%
of the competition online.

Don't forget, online, unless you do a lot of video and audio,
you're a writer.

The pen is mightier than the sword. It truly is my friend.
Learn it.
#ancient #internet #marketing #rome
  • Profile picture of the author spruchni
    Great job, very creative!
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  • Profile picture of the author kellyyarnsbro
    Nice share Kaplan. It's cool.

    I like this one "The losers are always copying fly by night tactics. They
    live and die by "tactics" - not concepts. "
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  • Profile picture of the author KaplanT4
    Glad you liked it. I just find that many people beginning or that have been struggling for a long time focus on the wrong things and end up frustrated. They wonder why "article marketing" doesn't work or why their emails don't convert. Or why Facebook isn't delivering results for them and on and on and on.

    They're totally blind to what really matters.
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  • Profile picture of the author mountain vision
    Wow, I really liked the information you shared here. To be successful does require a different mindset. A different way of thinking, well that and a different way on how you approach things.

    For me, I have wanted to avoid Scarcity in promoting a product, but I see over and over again that this works.
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    • Hey,

      This is an interesting post. Can you give some examples of concepts vs. tactics as you understand them through internet marketing? It helps me learn if I can SEE in my minds eye what your trying to convey.

      Thanks!
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      • Profile picture of the author KaplanT4
        Originally Posted by ChristianAlexander View Post

        Hey,

        This is an interesting post. Can you give some examples of concepts vs. tactics as you understand them through internet marketing? It helps me learn if I can SEE in my minds eye what your trying to convey.

        Thanks!
        Marketing concepts = What makes people buy. What are the hot buttons of your prospects? Why do they buy? What influences them? i.e Scarcity, the desire to be different, to reciprocate, be part of something above average, to be lead, to want to change their current reality etc etc In summary, human nature.

        The tactics are how you apply the concepts. Could be through reports, FB, a structured marketing funnel, newsletter, article marketing etc etc.

        The tactics change, the concepts don't. Know what I mean?

        The most important skillset you can have, and the skillset that companies pay people big bucks to walk in and sort them out, is being able to take these concepts and apply them to the mindset of your prospect, their needs, desires wants etc

        It starts with concepts and theories and understanding those and it then goes to looking at your prospects and really understanding where they are, what they are thinking, and how they live their lives and in the day-to-day. And then thinking about those two issues, the concepts that you understand about marketing and how people buy and why people buy and you're specific prospects and what message will need to be delivered to them in a way that allows you to maximize the impact of every message that you sent.
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  • Profile picture of the author Michael Ten
    Interesting post. History and psychology do have a lot to offer. This posts makes me think that maybe my psychology degrees have more value.
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