"I Know Everything In The Universe!"
Our product is technical in nature so usually you need to be a licensed plumber or gas fitter to install, service or repair it.
It never ceases to surprise me when some person calls in who believes themselves to be the worlds smartest person or something to that effect usually saying something along the lines of "It's OK Im a chemical engineer" or "Hi, I'm an architect, I know about everything" or "Nah, mate look out here we fix things our selves I'm a cattle farmer from honky donk whoop whoop town in such and such and I know what I'm doing".
The simple fact that they have called up for technical support usually suggests they do not know what they are doing. Some time into the conversation I'll figure out that not only do they not know what they are doing but that they really have no clue and wont accept any sort of advice that is going against their grain (demented reality)
I like to call this the "I know everything" phenomena.
Usually people with this complex won't really listen to advice, they will almost always try to do things their way (which is always he long way) and even if they do see successes its usually always short term and the ROI is so low its not even worth it.
In our little world of Internet marketing, it is exactly the same.
The moral of the story?
You don't know everything, no one does.
The more you keep thinking you know it all the more you shut yourself off and don't learn new things.
So while you sit there swimming in your own delusions of super human like capabilities there are others that are keeping quiet, have their heads stuck into their screens or their books during late night Internet marketing cram sessions and then end up becoming successful while you become bitter.
-Andrei
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