7 {{ upvoteCount | shortNum }}
7 {{ upvoteCount | shortNum }}

What's the underlying philosophy?

by DGFletcher
5 replies
I want to know what you think the underlying philosophy/guide/how to for making money or selling is.

Here's what it CAN'T be:

1. "sell stuff" (well duh...)
2. "help people" (not money-specific)
3. "solve problems" (tried it. way too broad.)
4. "make a profit" (also a duh)





For an example of what I mean:

1. Drawing is 'draw what you see, not what you know'. (try it, it works)
2. Cleaning a house is 'organize/optimize, don't just scrub'. (That also works.)

It doesn't matter what you're drawing or what you're drawing with, that thing still is true. It doesn't matter what the mess is, that works 100% of the time, every time.

That's what I want for money. The underlying "oh, is *that* it".

Think deep. What's your underlying fundamental 100% guidepost every single time? It's an awesome challenge to figure yours out.
#philosophy #underlying
  • Profile picture of the author Vortex Creator
    I'm not sure I understand you fully.

    Are you saying that "organize your house" will sell better than "clean your house" because it is more specific?

    Well, I would agree with that. Depending on your target audience the more specific you are the more they value your expertise and when they see that your product/service is *exactly* what they have been looking for your conversion rate will go up.

    It has a lot to do with positioning and when you can communicate to your customer that you have it down to a science then they will be drawn in very easily because they know they can trust you.

    Again, I'm not sure I understood you fully but this is how I would approach this: Communicate your expertise as powerfully but also as simply as possible so you find the "perfect match" for your process and they unconsciously get sucked right to your door where you'll be to welcome them
    {{ DiscussionBoard.errors[7656601].message }}
  • Profile picture of the author Easton King
    I don't think this is as open to inerpretation as you'd think. I made a post on Wicked a few days ago about this so I'm going to paste parts of it here.

    I think understanding success is really a kind of AHA moment that comes from attaining it. As a metaphor it's like walking up a stair case with only the next stair light up ahead of you -but the higher up you go the better view you get of the journey behind you and how it all came together.

    When it boils down to it success comes from letting go of your own selfish needs for a moment and catering to the selfish needs of the many.

    I started out doing some BH stuff in the beginning when I started out. I'd make a couple of grand here and there but the real money escaped me. And I was sweating looking for new methods and avenues to bring in the cash.

    Now I focus on building assets and giving instead of taking -not because I'm a saint. But because the more I focus on the needs of others the more I GET.

    Everything in one way or another in terms of financial success is connected to understanding the many -even high finance, which is corrupt as hell and really doesn't produce squat at its root is based on analysis of the many for the benefit of the few.

    Personally I like the idea of benefiting the many to benefit myself even more.
    IMO it boils down to giving to the many so that the many can give to you. OF course I'll add to that, that what you're giving must be commercially viable in some way. Saints have given and given to many but not profited off it because it was not a commercial product that would be paid for by a majority of people. So find a common need, make a solution and put it out there.

    One more thing is; People are too afraid of competition. Competition is everywhere. Competition is life. If you're scared to compete that means you think you have nothing better to offer. Bad mindset. Always look for competition and when you find it, look for ways to either beat it or ride its coattails. Yes, most markets boil down to 2 or 3 monopolies but that's in the billion dollar range -there's usually dozens if not hundreds of others carving out a life in the 6, 7 and 8 figure ranges.
    {{ DiscussionBoard.errors[7656799].message }}
  • Profile picture of the author Jarmila
    [QUOTE=DGFletcher;7656293]I want to know what you think the underlying philosophy/guide/how to for making money or selling is.

    Here's what it CAN'T be:

    1. "sell stuff" (well duh...)
    2. "help people" (not money-specific)
    3. "solve problems" (tried it. way too broad.)
    4. "make a profit" (also a duh)

    I definitely agree with #1 and #4; however, if you are not helping people and/or solving their problems (combination of #2 and #3) you are not going to sell anything. If you were pitching the world's greatest hammer to someone who doesn't need to pound a nail into something... all of your intrinsic or extrinsic motivation is for naught. As far as "solve problems" being too broad, the product or service you are selling necessarily solves a problem that your prospect has; otherwise, it's not worth anybody's time or money. For that reason, I'm not sure that "helping people" is necessarily NOT money-specific. Focusing your energies on improving other people's lives will, in one or multiple ways, generate income - potentially a very substantial income.
    Signature

    Jarmila -- Self-development Coach at the Brainwave Research Institute
    ** 7 Minute Meditation: Activate Whole Brain (Genius) Thinking, Melt away years of Stress & Anxiety, Eliminate Limiting Beliefs, Instant Creativity, Effortless Learning & so much more.. Treat yourself to a FREE TRIAL **

    {{ DiscussionBoard.errors[7657362].message }}
    • Profile picture of the author heavysm
      Wouldn't it be an exchanging value for a fair amount of equivalent value? I want to make higher quality products because those can be exchanged for a fair equivalent value in currency.

      A greater product would have higher effect if it gives more value than it's exchanged for currency value. If my product was worth $500 but i charged $47 for it and it had great impact, it would be creating higher impact through creating a needed good then selling it at a price people would have paid more for.

      I think the idea of thinking about money as a trivial point, is in itself a trivial point. Money is energy. If I give out more energy than i take in, isn't the world taking a net gain?

      OR perhaps I have missed the point entirely. In which case I am open to be enlightened
      Signature
      The Dirty Little Secret I Use To Boost My Businesses (not what you expect)
      {{ DiscussionBoard.errors[7658327].message }}
      • Profile picture of the author chrisnos
        My underlying philosophy is just to pursue my passion, create the best products on the planet, and focus on customers first and foremost, in the quality of my products, and all the things that are actually going to give meaning to my by a friend other people's, rather than doing what most marketers do, which is focusing first and foremost I once can bring the money, in writing a sales letter by thinking, " how to do I write this to get as many sales as possible?" Instead of thinking, " how to weigh write something really amazing that is going to change a lot of lives, inspire people,

        Will most people don't realize is that building trust by being open and honest, and treating each and every customer like they were your best friend is the key that's going to make customers feel connected with you, trust you, and want to buy from you.

        I think you need to start with the fundamental question of what to find success for you... is it how many sales you make, how many lives you change, or is it about having the best products on the planet, or combination of all of those, because it sounds like you're trying to find a "tactic" to make people want your products, when what you really are thinking about is how to get their money... so you have to figure out where you're coming from, and be really clear about what you want, and what your goals are, and whether or not you're willing to use ulterior motives and give people the impression that you want something other than what your main goal is, and keep all of those factors in mind in determining what success is for you, because success is something different for every single person on this planet.

        For example, my underlying philosophy in business is that I use my businesses a way to contribute something meaningful to the world because I was here, and innovate new ideas that push the world forward, and make the world a better place for everyone.
        Signature
        {{ DiscussionBoard.errors[7660334].message }}

Trending Topics