"Scalability" has always been a huge interest in digital marketing. The ability to scale, repeat, and automate successes in digital marketing has resulted in tons of money made. As difficult and important as this is, I also want to point out the importance of automating failure. This may sound pessimistic but the reality of success is that it is often accomplished after a series of failures. With this in mind, the more carefully we can devise and implement a plan the quicker we can get any needed failure out of the way.
This is not to say that we should throw something sloppily together just to get it out there- this is just low quality and lazy. What it means, to me anyway, is that failure is an acceptable and even needed element of success as long as we use this information to reflect and revise our strategies. Devise > Test > Analyze > Revise > Repeat > Success
Numbers and stats can be misleading in the way they are used and not tell the reality of the situation.
For example, I've seen stats that on Twitter tweets that include images and videos get something like 168% more interaction than tweets that are only text. Don't quote me on the "168%". It's probably not totally accurate, but it's in the ball park.
Not sure if I have hooked something good or bad.
I have managed to find a domain by accident which belongs to someone who has a good decent following, and has done a number of interviews including few links from very authoritative magazines.
Lots of people are walkin like zombie, looking for creatures in their smartphone... we all know it.
Local Companies are buying lures etc... to attract them, hoping they give a glance to their products while waiting for another pokemon...