This is not to say that we should throw something sloppily together just to get it out there- this is just low quality and lazy. What it means, to me anyway, is that failure is an acceptable and even needed element of success as long as we use this information to reflect and revise our strategies. Devise > Test > Analyze > Revise > Repeat > Success
What would you write on your blog when you haven't even launched your product? I looked at 10 blogs and saw that most of them wrote about 'How they achieved and X metric' (non-relevant to the product), culture and other stuff when the whole idea is to gain more 'beta interests'! As a marketer, what will you do? In other words, what will be your content marketing strategy?